Enhanced Mobile
 Marketing for the
     Masses
              or….
How we will reach the other 80% by
               2012.
The future of mobile… in 2002

                           So futuristic, it needed a
                           mystic mas...
Our Philosophy

The 5 Commandments that
        we live by.
Here come some
  numbers…

    Ready?
The raw numbers (as of 6 months ago)

•    There are 228,940,453 mobile phone subscribers in Europe, of which:
      –  49...
Ten things to bring
mobile to the masses

 ..in a couple of years or so
Thanks
ben@welovemobile.co.uk
    07890412074
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
Ogilvy digitallabs mobilemadmen_benscottrobinson
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Ogilvy digitallabs mobilemadmen_benscottrobinson

  1. 1. Enhanced Mobile Marketing for the Masses or…. How we will reach the other 80% by 2012.
  2. 2. The future of mobile… in 2002 So futuristic, it needed a mystic master to tell you about them. Futuristic phones, designed by Flash Gordon.
  3. 3. Our Philosophy The 5 Commandments that we live by.
  4. 4. Here come some numbers… Ready?
  5. 5. The raw numbers (as of 6 months ago) •  There are 228,940,453 mobile phone subscribers in Europe, of which: –  49,243,533 or 21.5% have a smartphone –  179,696,920 or 78.5% have a feature phone •  28,561,249 people, which is 58% of smartphone users, or 12.5% of the overall subscriber base have Symbian phones •  8,863,836 people, which is 18% of smartphone users, or 3.8% of the overall subscriber base have iPhones •  6,401,659 people, which is 13% of smartphone users, or 2.8% of the overall subscriber base have Windows Mobile phones •  3,939,482 people, which is 8% of smartphone users, or 1.7% of the overall subscriber base have Blackberries •  1,477,306 people, which is 3% of smartphone users, or 0.6% of the overall subscriber base have Android phones. Comscore Q1 2010
  6. 6. Ten things to bring mobile to the masses ..in a couple of years or so
  7. 7. Thanks ben@welovemobile.co.uk 07890412074

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