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1
Know Your Current Ecosystem
1
Know Your Current Ecosystem
List All Complimentors
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
1
Know Your Current Ecosystem
List All Complimentors
This Includes Other Businesses and Developers
This Will Help Define P...
2
Three Elements of A Digital
Value Ecosystem
2
Three Elements of A Digital
Value Ecosystem
And The Intrinsic Market Value In Creating
Things People Actually Care About
3
3
1. Every Company Is a Tech Company
and every brand can be a “value connector”
!
3. Brands Must Be Publishers
and product...
Every Company Is a Tech Company
and every brand can be a “value connector”
4
5
6*alternatives to consumption
6
Utility
Content
Community
*alternatives to consumption
7
7
Co-Creation
8*value connectors
9
9
Open API's allow complimentors to find You!
!
10
*alternatives to consumption
11
11
12
*landscape of invention
*secondary areas of value
12
*landscape of invention
*secondary areas of value
12
*landscape of invention
*secondary areas of value
12
*landscape of invention
*secondary areas of value
13
14
14Every Action Creates An Equal Or Greater Interaction
15
2. Brands Must Be Publishers
and products must tell stories
16
17
17
17
18
The Newsroom: Re-Imagined
19
3. Every Brand Must Have Value(s)
and values equal value
20
21
22
23
24
25
25
#peoplearepriceless
25#peoplearepriceless
Digital Value Ecosystem
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Value ecosystem

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At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future (but feel free to comment with questions).

Published in: Marketing, Business
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Value ecosystem

  1. 1. 1 Know Your Current Ecosystem
  2. 2. 1 Know Your Current Ecosystem List All Complimentors
  3. 3. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers
  4. 4. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors”
  5. 5. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors”
  6. 6. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention”
  7. 7. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products
  8. 8. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products
  9. 9. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption”
  10. 10. 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption” How Can Your Goods or Services Be Used More Efficiently or Effectively? How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?
  11. 11. 2 Three Elements of A Digital Value Ecosystem
  12. 12. 2 Three Elements of A Digital Value Ecosystem And The Intrinsic Market Value In Creating Things People Actually Care About
  13. 13. 3
  14. 14. 3 1. Every Company Is a Tech Company and every brand can be a “value connector” ! 3. Brands Must Be Publishers and products must tell stories ! 5. Every Brand Must Have Value(s) and values equal value
  15. 15. Every Company Is a Tech Company and every brand can be a “value connector” 4
  16. 16. 5
  17. 17. 6*alternatives to consumption
  18. 18. 6 Utility Content Community *alternatives to consumption
  19. 19. 7
  20. 20. 7 Co-Creation
  21. 21. 8*value connectors
  22. 22. 9
  23. 23. 9 Open API's allow complimentors to find You! !
  24. 24. 10 *alternatives to consumption
  25. 25. 11
  26. 26. 11
  27. 27. 12 *landscape of invention *secondary areas of value
  28. 28. 12 *landscape of invention *secondary areas of value
  29. 29. 12 *landscape of invention *secondary areas of value
  30. 30. 12 *landscape of invention *secondary areas of value
  31. 31. 13
  32. 32. 14
  33. 33. 14Every Action Creates An Equal Or Greater Interaction
  34. 34. 15 2. Brands Must Be Publishers and products must tell stories
  35. 35. 16
  36. 36. 17
  37. 37. 17
  38. 38. 17
  39. 39. 18 The Newsroom: Re-Imagined
  40. 40. 19 3. Every Brand Must Have Value(s) and values equal value
  41. 41. 20
  42. 42. 21
  43. 43. 22
  44. 44. 23
  45. 45. 24
  46. 46. 25
  47. 47. 25 #peoplearepriceless
  48. 48. 25#peoplearepriceless Digital Value Ecosystem

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