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Social Circles 011809


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Social Circles 011809

  1. 1. The Rule of Social Circles
  2. 2. Who is This Guy? <ul><li>Adam Broitman </li></ul><ul><li>Director Of Strategy and Ringleader @crayon </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @adambroitman </li></ul><ul><li>Blog: </li></ul>
  3. 3. crayon is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation
  4. 5. Infinity Simplicity Equality Unity Connection Balance
  5. 6. Fundamental Perfection
  6. 7. Determine Your Path, Then Start Walking
  7. 8. Prepare Yourself For Combat
  8. 9. Start With The Fundamentals
  9. 10. Who Is Driving? <ul><li>A serious case of tactical confusion </li></ul>
  10. 11. Does Not Follow The Rule of Social Circles
  11. 12. Finite Unbalanced/ Unequal Disconnected
  12. 14. If You Are Not Going To Connect, What is the Point?
  13. 15. Does Not Follow The Rule of Social Circles
  14. 16. Motrin Did Not Feel “Our” Pain Disconnected No Unified
  15. 17. <ul><li>Dear Loyal Customers, </li></ul><ul><li>It is with much regret that we have done something that we are ashamed of; we did not listen to you, our most valuable asset. </li></ul><ul><li>Please accept our apology… </li></ul><ul><li>(continued) </li></ul>
  16. 18. Marketers Claim To Know This Already Connection
  17. 19. How On Earth Does This Happen?
  18. 20. Fundamental Change Is a Process Easiest Most Difficult
  19. 21. Aligning your team with your goals is vital
  20. 22. If you are employing Twitter in your communications strategy… …your entire team, including all agency staff; should be required to use Twitter
  21. 23. There Are No Stupid Questions
  22. 24. Don’t Be Afraid Of Commitment
  23. 25. Why Social Circles Are Important
  24. 26. Social Circles Create Value
  25. 27. Create Your Own Social Circles
  26. 28. Social Circles Generate Conversation
  27. 29. Conversations Create Demand
  28. 30. Demand Generation Through Conversation
  29. 31. Social Circles Inspire
  30. 33. Social Circles Create Loyalty
  31. 34. You Are Planning To Spend In 2009; You Better Practice Social Circles o
  32. 35. Infinity Simplicity Equality Unity Connection Balance
  33. 36. Thank You [email_address] @adambroitman