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Augmenting iMedia

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Presentation given at the iMedia Breakthrough Summit in Henderson Nevada. Topic; Augmented Reality.

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Augmenting iMedia

  1. 1. “ Augmenting The Future” Adam J. Broitman Partner/Ringleader
  2. 2. This Session Is Not About... <ul><li>Proving that Augmented Reality is the end all, be all </li></ul><ul><li>Convincing you that AR is right for your clients or brand </li></ul>
  3. 3. This Session Is About... <ul><li>Working as a group to uncover truths and opportunities </li></ul><ul><li>Clearing up any confusion you may have in regards to Augmented Reality </li></ul>
  4. 4. Agenda <ul><li>Brief Review of Augmented Reality </li></ul><ul><li>Examples in the Market </li></ul><ul><li>Innovation Exercise </li></ul>
  5. 5. Do you really think your reality is not already... augmented?
  6. 6. <ul><li>Okay, so maybe you are not a war hero... </li></ul>
  7. 7. <ul><li>You probably have watched sports on television. </li></ul>
  8. 8. <ul><li>Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality . </li></ul><ul><li>The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. </li></ul>Augmented Reality Defined
  9. 9. Is The Future Already Here? http://www.youtube.com/watch?v=CGwvZWyLiBU&feature=player_embedded
  10. 10. Real Life Second Life Head’s Up Display
  11. 11. Making AR Social http://www.youtube.com/watch?v=tb0pMeg1UN0
  12. 12. Marker Based http://www.youtube.com/watch?v=00FGtH5nkxM
  13. 13. Marker Based http://vimeo.com/6000129
  14. 14. Place Based http://www.youtube.com/watch?v=b64_16K2e08
  15. 15. Let’s Get Innovative
  16. 16. Innovation is creativity with a job to do -John Emmerling
  17. 17. Group Project <ul><li>You work for a popular sneaker brand </li></ul><ul><li>Over the last ten years you have fallen out of favor with men 18-34 </li></ul><ul><li>You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers </li></ul>

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