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Augmenting iMedia


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Presentation given at the iMedia Breakthrough Summit in Henderson Nevada. Topic; Augmented Reality.

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Augmenting iMedia

  1. 1. “ Augmenting The Future” Adam J. Broitman Partner/Ringleader
  2. 2. This Session Is Not About... <ul><li>Proving that Augmented Reality is the end all, be all </li></ul><ul><li>Convincing you that AR is right for your clients or brand </li></ul>
  3. 3. This Session Is About... <ul><li>Working as a group to uncover truths and opportunities </li></ul><ul><li>Clearing up any confusion you may have in regards to Augmented Reality </li></ul>
  4. 4. Agenda <ul><li>Brief Review of Augmented Reality </li></ul><ul><li>Examples in the Market </li></ul><ul><li>Innovation Exercise </li></ul>
  5. 5. Do you really think your reality is not already... augmented?
  6. 6. <ul><li>Okay, so maybe you are not a war hero... </li></ul>
  7. 7. <ul><li>You probably have watched sports on television. </li></ul>
  8. 8. <ul><li>Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality . </li></ul><ul><li>The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. </li></ul>Augmented Reality Defined
  9. 9. Is The Future Already Here?
  10. 10. Real Life Second Life Head’s Up Display
  11. 11. Making AR Social
  12. 12. Marker Based
  13. 13. Marker Based
  14. 14. Place Based
  15. 15. Let’s Get Innovative
  16. 16. Innovation is creativity with a job to do -John Emmerling
  17. 17. Group Project <ul><li>You work for a popular sneaker brand </li></ul><ul><li>Over the last ten years you have fallen out of favor with men 18-34 </li></ul><ul><li>You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers </li></ul>