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RAJAR Q3 2008 A RadioCentre Summary of results October 2008
All Radio Summary Source: RAJAR/Ipsos-MORi/RSMB 22.3 22.5 22.7 Average hours per listener 89 89  89 Weekly reach (%) 45,08...
Commercial Radio Summary Source: RAJAR/Ipsos-MORI/RSMB 43.1 42.4 43.3 Share of Listening (%) 13.9 13.9 14.1 Average hours ...
Commercial Radio 1 and 4 weekly reach by age-group Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Listening profiles: Commercial Radio vs. BBC Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Listening by location Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
National Commercial Radio continues to demonstrate long-term growth Source: RAJAR/Ipsos-MORI/RSMB
Commercial Radio wins in some key metropolitan areas 47% 53% 49% 51% 65% 35% Share of listening in London (London TSA) Sha...
% Adults (15+) who own a DAB set at home Source: RAJAR/Ipsos-MORI/RSMB
% 15-24s who ever listen to the radio  via a mobile phone Source: RAJAR/Ipsos-MORI/RSMB
Audience by digital platform over time Source: RAJAR/Ipsos-MORI/RSMB
Listening by platform Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
Platform listening by time of day  (Monday to Friday) Digital platforms are making significant in-roads at times of the da...
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Timl Radio Summary Q308

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Timl Radio Summary Q308

  1. 1. RAJAR Q3 2008 A RadioCentre Summary of results October 2008
  2. 2. All Radio Summary Source: RAJAR/Ipsos-MORi/RSMB 22.3 22.5 22.7 Average hours per listener 89 89 89 Weekly reach (%) 45,084 45,117 44,863 Weekly reach (‘000) 1,003 1,017 1,020 Total hours (millions) Q3 08 Q2 08 Q3 07
  3. 3. Commercial Radio Summary Source: RAJAR/Ipsos-MORI/RSMB 43.1 42.4 43.3 Share of Listening (%) 13.9 13.9 14.1 Average hours per listener 61 61 62 Weekly reach (%) 31,180 30,984 31,230 Weekly reach (‘000) 432,016 431,081 441,457 Total hours (millions) Q3 08 Q2 08 Q3 07
  4. 4. Commercial Radio 1 and 4 weekly reach by age-group Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
  5. 5. Listening profiles: Commercial Radio vs. BBC Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
  6. 6. Listening by location Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
  7. 7. National Commercial Radio continues to demonstrate long-term growth Source: RAJAR/Ipsos-MORI/RSMB
  8. 8. Commercial Radio wins in some key metropolitan areas 47% 53% 49% 51% 65% 35% Share of listening in London (London TSA) Share of listening in Glasgow (Clyde 1 TSA) Share of listening in Birmingham (96.4 BRMB TSA) Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
  9. 9. % Adults (15+) who own a DAB set at home Source: RAJAR/Ipsos-MORI/RSMB
  10. 10. % 15-24s who ever listen to the radio via a mobile phone Source: RAJAR/Ipsos-MORI/RSMB
  11. 11. Audience by digital platform over time Source: RAJAR/Ipsos-MORI/RSMB
  12. 12. Listening by platform Source: RAJAR/Ipsos-MORI/RSMB Q3 2008
  13. 13. Platform listening by time of day (Monday to Friday) Digital platforms are making significant in-roads at times of the day not traditionally associated with radio listening – e.g. weekday evenings. Source: RAJAR/Ipsos-MORI/RSMB Q3 2008

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