Not another bloody Powerpoint!


            Clive Dickens
            Tony Moorey
RAJAR update*
• Quarterly measurement

• Over 340 stations measured, including 60+ BBC

• 130,000 participants per year – ...
Reach (Number of listeners)
Hours – Time spent listening



          +          +         +


                     +
          +
Reach vs Hours
Reach vs Hours – Depth vs Breadth


                              Reach     Hours                    20


                ...
Why ? Commercial Impacts

       0.00     2.00      4.00         6.00      8.00   10.00


 Person A




 Person B




 Per...
25% are listening more now
 Have you been listening to Absolute Radio more or
     less since it changed from Virgin Radio...
Half our listeners still first think of us as
Virgin Radio
      Which name usually first comes to mind when
            t...
Brand awareness building
            25-54 Unprompted Awareness                                               25-54 Prompt...
ENTERTAINING RELUCTANT ADULTS
ABSOLUTE MORE MUSIC
ABSOLUTE LIVE SUMMER   (not just Festivals)
GUITARS FOR SCHOOLS
DISTRIBUTION – DAB, ANDROID,
OVI, BLACKBERRY & iPHONE
The
Billy Connelly
Absolute Business Plan
Improved Performance


                            EXPECT CHANGE
    The Absolute Bid


            Plug the 80s quiz

   ...
Programming Meeting 21 April 2009
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Programming Meeting 21 April 2009

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A presentation explaining the importance of hours in RAJAR and other relevant details.

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Programming Meeting 21 April 2009

  1. 1. Not another bloody Powerpoint! Clive Dickens Tony Moorey
  2. 2. RAJAR update* • Quarterly measurement • Over 340 stations measured, including 60+ BBC • 130,000 participants per year – over 30,000 per quarter • Participants only measured for 1 week • Participants aged 4-99, 15+ classified as ‘adult’ *Radio Joint Audience Research
  3. 3. Reach (Number of listeners)
  4. 4. Hours – Time spent listening + + + + +
  5. 5. Reach vs Hours
  6. 6. Reach vs Hours – Depth vs Breadth Reach Hours 20 17 17 15 12 12 10 10 9 7 Station A Station B Station C Station D Station E
  7. 7. Why ? Commercial Impacts 0.00 2.00 4.00 6.00 8.00 10.00 Person A Person B Person C 1 impact 3 impacts 2 impacts
  8. 8. 25% are listening more now Have you been listening to Absolute Radio more or less since it changed from Virgin Radio? 25 62 11 2 More Same Less Don't know
  9. 9. Half our listeners still first think of us as Virgin Radio Which name usually first comes to mind when thinking about Absolute Radio? Don't know 4% Absolute Radio 42% Virgin Radio 54%
  10. 10. Brand awareness building 25-54 Unprompted Awareness 25-54 Prompted Awareness 74.8 74.8 73.1 73.9 73.7 71.7 73.0 72.4 72.1 24.3 22.1 20.8 16.5 14.6 13.2 11.4 11.2 8.1 21.8 19.6 16.8 15.3 15.3 5.2 5.1 4.6 4.0 4.2 9.3 1.6 Virgin Radio Absolute Virgin Radio Absolute Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Dec-08 Jan-09 Feb-09 Mar-09
  11. 11. ENTERTAINING RELUCTANT ADULTS
  12. 12. ABSOLUTE MORE MUSIC
  13. 13. ABSOLUTE LIVE SUMMER (not just Festivals)
  14. 14. GUITARS FOR SCHOOLS
  15. 15. DISTRIBUTION – DAB, ANDROID, OVI, BLACKBERRY & iPHONE
  16. 16. The Billy Connelly Absolute Business Plan
  17. 17. Improved Performance EXPECT CHANGE The Absolute Bid Plug the 80s quiz More Revenue More Music, More Content Plug No Repeat Guarantee SENSE OF No Ofcom complaints URGENCY More Awards More Meetings

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