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Google July 2010

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Google July 2010

  1. 1. Chrome now accounts for 8% of our worldwide visits, 10% for Safari Visits by Browser y Internet Explorer Firefox Safari Chrome 80% Chrome Marketing 70% 60% 50% 40% 30% 20% 10% 0%
  2. 2. 15% of Absolute Radio’s mobile traffic is via an Android device Mobile Visits by Device y iPhone iPod SymbiaOS Android BlackBerry Sony 70% 60% 50% 40% 30% 20% 15% % 10% 0% Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
  3. 3. Google is responsible for 92% of Absolute g p Radio’s search traffic Visits by Search Engine y g Google Yahoo Bing MSN 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  4. 4. Growth of “absolute” as a search term against g the demise of “virgin” Search Visits by Keyword y y Absolute Virgin 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  5. 5. 6.5m total YouTube views to date with 3.3m in launch month due to front page sponsorship Post Launch YouTube Views (000s) ( ) 400 350 334 325 300 280 250 234 207 214 200 203 200 183 171 163 150 141 106 100 77 58 55 53 43 50 17 23 0
  6. 6. Large increase in Capital FM’s YouTube views g p due to their Summertime Ball content YouTube Peer Group Total Views p Feb-10 Mar-10 Apr-10 May-10 Jun-10 7000 6,544 ands 6,517 Note: Absolute’s total Thousa 6000 includes ll i i l d all views sincei 5,613 launch while other brands’ totals are only for 5000 currently available clips 4000 3000 2,003 1,881 2000 1000 287 226 156 48 18 0 Talk Absolute Chris Total Kiss Capital Kerrang Xfm Global Galaxy Galaxy Sport Moyles Radio NE Bham
  7. 7. 0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 01-Jul 02-Jul 03-Jul , 04-Jul 05-Jul 06-Jul 07-Jul 08-Jul 09-Jul 10-Jul 11-Jul y 12-Jul Listen s 13-Jul 14-Jul 15-Jul 16-Jul 17-Jul p 18-Jul 19-Jul 20-Jul 21-Jul 22-Jul 23-Jul 24-Jul 25-Jul Google Listen’s share of all MP3 Clients 26-Jul 27-Jul 4,300 of July’s audio podcasts were 28-Jul downloaded via Google Listen (0.14%) 29-Jul 30-Jul 31-Jul

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