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From V to A


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Clive Dickens' presentation to Radio at the Edge 2008

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From V to A

  1. 1. From V to A Absolute Radio Clive Dickens October 2008
  2. 2. who am I?
  3. 3. Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film
  4. 4. history <ul><li>1993 Virgin Radio launches </li></ul><ul><li>1996 Capital Radio agrees “merger” </li></ul><ul><li>1997 Ginger acquires Virgin Radio and Capital deal fails </li></ul><ul><li>2000 SMG takes over Ginger including Virgin Radio </li></ul><ul><li>2006 UTV wants to merge with SMG, before withdrawing </li></ul><ul><li>2007 IPO of Virgin Radio announced and fails </li></ul><ul><li>2008 TIML UK Ltd buys Virgin Radio and launches Absolute Radio Sept 29th </li></ul>
  5. 5. why not Virgin?why Why not Virgin?
  6. 6. 100% Absolute Radio
  7. 7. key learn ‘behave like the brand you wish to be’
  8. 8. Key learn : Cross Fade
  9. 9. “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”
  10. 10. Key learn - Touchpoints
  11. 11. Key learn : Empower the Community
  12. 12. inviting community involvement
  13. 13. Key learn : Mistakes can help
  14. 14. key learn Screaming Advocates
  15. 15. Key learn : platform agnostic
  16. 16. What is REAL MUSIC?
  17. 17. What is REAL MUSIC? “ the song, not the video playing, not miming gigs, not photo shoots tour buses, not voice coaches built to last, not flavour of the month the lads from school, not an ad in The Stage something to say, not something to sell”
  18. 18. Key learn : Other sector successes
  19. 19. Key learn : be honest
  20. 20. Key learn : where the audience is
  21. 21. Key learn : where the audience is
  22. 22. Key learn – keep investing
  23. 23. Crossfade is ‘real’
  24. 24. What’s next?
  25. 25. thank you! <ul><li>Clive Dickens </li></ul><ul><li>[email_address] </li></ul>