Absolute Radio - Listening to Listeners

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Absolute Radio presentation about listening to your listeners.

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  • Absolute Radio - Listening to Listeners

    1. 1. Rebranding and Launching Absolute Radio Adam Bowie Head of Strategy & Planning December 2008
    2. 2. Photo: Oberazzi
    3. 3. Virgin Radio <ul><li>15 years old </li></ul><ul><li>36 year old brand </li></ul><ul><li>Largest under 45 commercial station </li></ul>
    4. 4. Virgin Radio <ul><li>Purchased by Times of India in June 2008 </li></ul> Bennett Coleman & Co Ltd
    5. 6. Onegoldensquare.com
    6. 7. Telling VIPs First
    7. 8. VIPs
    8. 9. Pre-launch ‘Crossfade’ <ul><li>10 ‘pillars’ </li></ul><ul><li>More live sessions </li></ul><ul><li>No repeat workday </li></ul><ul><li>Full versions </li></ul><ul><li>Expanded playlist </li></ul>Photo: ebotunes
    9. 10. Podcast Interview with VIP
    10. 11. Find the Virgin
    11. 12. Playlist
    12. 13. Playlist Meetings
    13. 14. Digital Fun
    14. 15. Rock Off
    15. 16. Absolute Radio Adam Bowie [email_address] 020 7432 3339 www.onegoldensquare.com www.adambowie.com

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