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Overview: Adam Bloom (2016 Visual Resume)

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From 2016, this presentation (a visual resume of sorts) explains what I can do for software companies as a writer, content marketer, product marketer and gives a brief overview of my skills and experience.

Outline:
- Hi, I'm Adam...
- What I do in a few bullets...
- A one page profile...
- I can help you achieve better outcomes by...
- Transition
- Almost 5 years ago...
- In those 5 years, I also...
- I just spent 6 months...
- On LinkedIn, over 60 co-workers say things like...
- A combination of 3 things make me unique...
- And, I am very passionate about 3 things...
- Before I was on my own, I worked for...
- And, co-workers said things like...
- While on Earth...
- In terms of leadership, I have...
- My results include...
- Here are some public work examples...
- Oh, I also really believe this...
- Thank you...

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Overview: Adam Bloom (2016 Visual Resume)

  1. 1. writing | content | product marketing | business copyright 2016 | @adambloom As a writer & content marketer, clients have regularly spent $1 with me to achieve a return of $12 in closed revenue & even more pipeline. As a product marketer, well-known B2B software product companies, consulting organizations, & VC-backed startups have asked me to lead go to market plans, messaging, campaigns, & sales enablement. As a business leader, my clients pick up a team player and solid communicator with managerial and hands on experience across virtually all marketing channels. I have also: – Managed people, processes, and technology in marketing, sales, and support – Delivered business plans, software implementations, and training programs – Worked closely with engineering, IT, HR, legal, purchasing, & finance groups Hi, I’m Adam... writing | content | product marketing | business copyright 2016 | @adambloom
  2. 2. writing | content | product marketing | business copyright 2016 | @adambloom What I typically do for clients in a few bullets… Freelance contract work in several complimentary areas: 1. Business Planning 2. Product Marketing and Messaging 3. Content Marketing (integrated across channels) 4. Writing & Content Development With : – Strong, Cross-Disciplined Skills: Highly creative + analytical + technical – Excellent References: Multiple “CEO Awards,” work with industry-leading companies in a variety of roles, and 60+ public recommendations from peers, managers, & direct reports. – Trust in Outcomes: Top software executives trust and retain me to produce sales and marketing work with exceptional results. Business Planning Product Marketing Content Marketing Writing
  3. 3. writing | content | product marketing | business copyright 2016 | @adambloom 20 years of Relevant Experience: Why people hire me? Because I have… • My Prior Roles: Product Marketing, Content Marketing, and CRM Operations • My Experience in Key Sectors: Web, CRM, Martech, SaaS, and Open Source Software • My Current Knowledge: Cloud Platforms, Big/Fast Data, IoT, Mobile, AI, Data Science, Machine Learning, Services On Demand applications, and Start-up Business Planning • Consistent achievement of excellent results when taking on “new-new” things • A passion for growth, applied behavior (decision-making), and design thinking • Product marketing depth combined with business breadth: – Depth includes product launches, market insight, customer intelligence, and demand generation – Breadth includes roles in every customer-facing department and type of marketing work group A Unique Pedigree: The Bottom Line: My clients trust I will add value and see it in my results. They will also tell you so if you ask them.
  4. 4. writing | content | product marketing | business copyright 2016 | @adambloom I can help you achieve better outcomes by… • Best-in-class customer profiles • SEO, social media, research, & e-books • Webinars, video scripts, & podcasts • Diagrams, infographics, intermediate graphics, brochures, & data sheets Effectively understanding: • Customer profiles, journeys, messages, apps, data, processes, decisions, & financials • Partners, sales teams, technical teams, subject matter experts, media, analysts, social media leaders, C-Levels, various department leaders, boards, & competitors • The systems, advanced analytics, & reporting that powers data-driven outcomes • Go to market strategies & business plans • Case studies, interviews, & messaging • Executive comms, thought leadership, hands on explanations, & ghost writing • Sales presentations, scripts, & tools And efficiently creating a variety of engaging, results-oriented content:
  5. 5. writing | content | product marketing | business copyright 2016 | @adambloom If you have greater interest, please continue with the longer version. If not, please skip to the last slide. Thank you taking the time to scan the overview…
  6. 6. writing | content | product marketing | business copyright 2016 | @adambloom I was hired as a consultant to write, produce, and market content for vFabric products. Then, they spun out a new company and invested $100M+ in it, initiating their (IoT) business. The new company was called , and I began writing, producing, and marketing content extensively for their entire product line, which includes digital transformation, agile development, cloud computing, IoT, mobile, big and real-time data platforms, data science, and open source software solutions. My work for them has produced very measurable results across all key sales and marketing metrics for each brand: Almost 5 years ago…
  7. 7. writing | content | product marketing | business copyright 2016 | @adambloom Was retained to build new messaging, improve sales presentations, and support marketing for the Big Data division of a $300M mobile-centric consultancy: Wrote case studies and white papers for a SaaS Financial Operations client: Co-founded Armour.io to solve the Apache Hadoop security problem. We raised seed capital and captured our first customer. With a pivot, I decided not to continue. Developed 4 other early-stage ventures in training, decision-making, & services apps. Was hired by a private equity company to reposition a SaaS investment: Started an online training company in a niche retail sector: Created entire website to launch a new “brain science & decision-making” book: And opportunistically took on a variety of projects for several other companies like: In those 5 years, I also…
  8. 8. writing | content | product marketing | business copyright 2016 | @adambloom Doing Business Planning for Services on Demand Startups: • In staffing, legal services, and swimming pool maintenance markets—business plan development included: – Investor Summary, Product Concept, and Team Development – Target B2C and B2B Research, Profiling, and Market Opportunity – Financial Assumptions, Pricing, Staffing, and Expenses – Product and Customer Experience Definition and Requirements – Competitive Overview, Uniqueness, and Sustainable Advantages – Go to Market Plan, Growth Milestones, Investor Benchmark, & Risks • Collaborating on the development of an innovative angel fund model for Services on Demand investments. • Identifying & profiling 20+ potential investment sectors. This biz-dev work applies to Services On Demand ventures such as these: I just spent 8 months…
  9. 9. writing | content | product marketing | business copyright 2016 | @adambloom On , over 60 co-workers say things like… “Adam is an extremely talented software professional. His skills span all key areas of management, including strategic thinking and technical knowledge. He's also just a great marketer. I'd be more than happy to work with Adam again!” David Dahlberg, VP of Revenue Operations at SteelBrick, former VP Field Marketing at Salesforce.com, Adam’s Manager at Siebel "I worked with Adam when he was at Siebel and I was at IBM. I looked to Adam for a great deal of advice and 'Hey, does this sound right' type of guidance while leading the internal deployment of Siebel Marketing for IBM's global marketing organization. Adam's straight forward guidance and advice helped me formulate next steps and strategies that were based on how Siebel used their own product." “Full of ideas, energy, and enthusiasm with an amazing ability to work. Adam has the comprehensives knowledge, detailed experience, and the ground level skills essential to 21st century marketing. He is an asset to any forward-looking team that is driven by excellence and achievement.” Chris Lister, Chief Revenue Officer & SVP, Sales & Marketing, Constant Contact, Adam’s customer at Siebel David Ryan, Software Entrepreneur with Three Exits, Adam’s Manager at MarketingCentral and Unica, Adam’s current client at SaaSOptics
  10. 10. writing | content | product marketing | business copyright 2016 | @adambloom 1. With regards to depth, I have excellent experience with all of the standard product marketing and product management activities listed below: 2. With regards to breadth, my start-up experience, opportunity-driven nature, & tenacity for learning has given me many cross-disciplinary perspectives as: • A project manager for internet/digital projects • A product manager who built a team of 35 • An information architect and UX designer • A quota-carrying sales engineer • An implementation consultant on F500 enterprise accounts • A demand gen and email marketing manager • An online community director • A marketing operations and analytics director with a team of 12 • A program director, leading a team of 300 people worldwide • A social/video ad ops director with a team of 4 • An SMB sales director with a team of 5 • A product marketer at world class companies 3. Beyond 1 & 2, I’m unique because a) I keep getting excellent results with things I’ve never done before, b) I take a strong brain-science-based & design-centric approach to decision-making. A combination of 3 things make me unique…
  11. 11. writing | content | product marketing | business copyright 2016 | @adambloom And, I am very passionate about 3 things… Growing Companies, People, and Products that Do Cool Things for Customers Using Design Thinking to Innovate and Solve Business Problems Applied Behavior (Decision-making), Brain Science, and Learning in Business and Personal Arenas While I look at everything through this lens, the best possible match for me is in a role that fits right here. No question.
  12. 12. writing | content | product marketing | business copyright 2016 | @adambloom iXL was an early, large internet agency. As a product manager, I led the design, development, & launch of WebMD 1.0 for B2C and B2B applications. In addition to other project management efforts, I led IA/UX on Chase.com, Delta’s 1st Ticketing Kiosk, and Georgia Pacific’s Fibermarket trading platform. I also won two national awards for work promoting hit television shows. Kinzan was an early SaaS/PaaS company backed by Menlo, InveStar, and others. As a sales engineer, I helped close customers like Maytag and the first $1M+ deal (with Avon). In product marketing, I co- led an “S1 pivot” with new products, positioning, and messaging. As the fastest company to grow to $1B at the time, I joined the Global Accounts TAM Group, protecting customer satisfaction and ROI. I was recruited into the marketing organization where I launched Siebel Email Marketing, ran demand gen programs, and launched the Siebel Online Community. Eventually, I led the marketing operations and analytics team while supporting product marketing efforts. Also, I won the Siebel CEO Circle Award (Top 5%) 3 times. At Oracle, I was asked to lead a business case for implementing Siebel across the marketing, sales, and alliances organization worldwide, which was approved. By all business units. Then, I co-led the implementation of Siebel CRM across all business units, focusing on the marketing org. Mevio was an early stage venture backed by KPMG, Sequoia Capital, and Sherpalo. We were an early YouTube competitor and initially focused on audio. My team ran ad-ops and managed all campaigns across all audio, video, banner, CPM, CPA, affiliate, and social media promotions for companies like Coke, Sony, Kmart, and GoDaddy. Unica was the industry leader in marketing operations software. I first ran product marketing for our MRM SaaS product and managed an inside sales team. I was then asked to help launch the new Online B2C CRM SaaS product and marketing campaigns. 1996-1999 $250M 1999-2001 ~$10M 2001-2006 $2.5B+ 2006 $20B+ 2008-2010 ~$100M 2007 >$5M Year Revenue Before I was on my own, I worked for…
  13. 13. writing | content | product marketing | business copyright 2016 | @adambloom “Two aspects of Adam's IA [UX] leadership come to mind. First, he was instrumental in the strategy, definition, and growth of the IA discipline. Second, he took on and conquered really complex UX challenges for Chase and WebMD when IA principles for web-based applications were not well-defined.” - Alan Neal, Director of IA/UX, Multiple Companies “I would absolutely recommend Adam in a Marketing, Sales Enablement, Product Management, or a Product Marketing type of situation. He will always bring outstanding thinking to the table, and usually bring whatever organization he is working for a better way of going about their business.” - Phil Bush, VP Sales; Currently coaches IBM on $250M+ deals “Adam is an excellent thinker - his curiosity and passion energize team discussions, and his creative abilities push everyone to achieve higher performance levels.” - Murad Fatehali, Senior Director, Customer Strategy “Adam was a great Manager. He is very knowledgeable, detail oriented, and achieves the goals he sets. He is also fun and outgoing. I really enjoyed working for him and am thankful for experience.” - Hollie Bohmaker, Data Quality Manager, Siebel “Adam and I worked together as peers on a large global project. Adam is not only a creative problem solver but is very open to working together and to looking at all points of view to solve problems. His skills and experience make him an outstanding colleague and contributor to any initiative. I look forward to the opportunity to work with Adam again in the future.” - Andrew Kodner, Director, Sales Operations “Adam fielded a torrent of advertising assignments and collaborated with my production department for a vast list of clients. In every respect I found him to be professional and enthusiastic. He consistently found ways to meet the needs of our clients while balancing the complex challenges of budget, schedule, and high expectations.” - Robert Caruso, Production Director; Former Director at Lucasfilm Limited “Adam is full of energy, ideas, and enthusiasm. He is one of the most knowledge-able online marketers I have worked with, and I was continually learning from him as we worked on the "go to market" strategy for our strategic product launch. He is also a team player.” - Bruce Swann, Director, Solution Consulting at Unica, Product Marketing Exec at Adobe And, co-workers said things like this…
  14. 14. writing | content | product marketing | business copyright 2016 | @adambloom Worked with teams across the globe: • North America • Central & South America • Europe • Australia/New Zealand • Japan, China, and India While on Earth… I have worked and lived in these cities: • Atlanta • NYC • San Diego • Vancouver • San Francisco
  15. 15. writing | content | product marketing | business copyright 2016 | @adambloom • Started several new ventures and worked in early stage environments. • Initiated new, internal projects and operations within existing companies. • Worked as a direct manager, project leader, and in matrix organizations. • Worked in growth roles, innovated, taken risks, and understand financial risk. • Reported on ROI, budgets, costs, and other performance metrics. • Set and communicated vision, managed change, and facilitated group discussions. • Built relationships, nurtured teamwork, and collaborated across every department. • Worked across all front-office functions and in the large majority of marketing functions. • Engaged with customers, partners, & suppliers in many scenarios and capacities. • Interacted with and pitched C-levels and senior executives as well as front-line and management. With leadership, there is a laundry list… • Successfully sold projects internally and externally, marshalling resources both ways. • Motivated others for performance via inspiration, carrots, and sticks; coached, taught, and trained others. • A proven track record for data driven decision-making and creative problem solving . • Maintained my cool under intense pressure, tough situations, and massive change. • Learned from plenty of mistakes along the way.
  16. 16. writing | content | product marketing | business copyright 2016 | @adambloom • Helping a client raise $200M+ in funding by leading a very complex, fast-paced product launch for WebMD on WebTV, Network Computers, Netscape, and IE. • Delivering cutting edge UX for the Beta Prototype of the Delta Ticketing Kiosk • Helping start a sales consulting org, define a sales methodology, and support $8M in closed revenue. • Supporting a $30M software deal based largely on my TCO analysis. • Leading a 20-person consulting team on a high profile project with an expected $60M impact. • Internally selling, defining, and launching two major new customer engagement channels for a worldwide audience at a market leader. • Preparing marketing analytics for the executive team at Siebel—at the time, the most advanced (and award-winning) B2B marketing ops org on Earth. • Championing a global marketing technology platform to manage and report ROI on $400M in expenditures. • Developing social media efforts that helped a musician get their music downloaded 1 million times. • Delivering leading edge campaigns on Tivo, PSP, iPods, Apple TV, and via browsers. • Helping a $2.5M start-up grow sales roughly 2x in one year as a sales-focused product marketer. • Helping in industry launch a critical, new, cutting edge B2C product. • Starting several companies. • Writing and editing 200+ expert articles, including case studies and white papers, for a true industry visionary and leader. My results also require small type :)…
  17. 17. writing | content | product marketing | business copyright 2016 | @adambloom • Case Study article style w/infographic, #1 SEO position • Case Study normal style and article style, written from PPT, no interview • Case Study article style only, based on online research • Case Study interview style and normal style • 2016 Predictions article, ghost written for EVP/GM • PaaS Statistics article (#1 SEO, GM used for sales) • The Internet of Humans article (Still #1 SEO position) • Big Data ROI article (Still #2 SEO position) • Hadoop 101 article (Top 10 SEO for 3 Years) • 10 Ways to Make Hadoop Green in the CFO’s Eyes Article (Top 10 SEO Position for 3 Years) • CEO & Change article written from PPT, no interview • Connected Car and Data Science thought leadership article from SME interview • Connected Car technical Article, written from PPT • Industry Newsletter ghost written monthly • Behind India’s 1.2 Billion Person Biometric Database Technical Case Study, ghost written from tech papers • How Even the (Ocean) Data is in the Cloud Technical case study, ghost written from tech papers • Proposed Vision/Strategy for Unica’s 2009 “Content and Marketing Machine” (Note: This is when Hubspot and Marketo were at about $10M in revenue.) • Example 3-Part Customer/Partner Webinar – I led concept, message, budget, plan, partner & customer recruitment, development, implementation, and measurement. – Key Metrics for Measuring Marketing’s Value – Getting Results: 60 Projects at a Time – Avoid Getting 867 Emails about Each Campaign • MRD ”Discussion Presentation“ for New Product—an example of one concept I presented to the strategy team for new products at Siebel • Siebel @ Siebel Marketing Operations – Presented by me to 250+ customers and prospects – Explained our award winning approach in B2B marketing for measuring marketing ROI – Based on this, Oracle asked me to implement worldwide • Overview of Oracle WW Marketing Automation Program – I led the business case for the marketing org – I co-led the project management office across sales, alliances, and marketing for all BUs—my focus and responsibility was marketing • The $6 Million Marketer – A more “fun” video project that I wrote and co-directed – Aimed at B2C digital marketers – Used for online advertising, event intros, and tradeshows Here are some public work examples… Recent: Writing/Content Marketing for Product Marketing Org Past: Product Marketing
  18. 18. writing | content | product marketing | business copyright 2016 | @adambloom Oh, I also really believe this… “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” — M. G.
  19. 19. writing | content | product marketing | business copyright 2016 | @adambloom 678-485-4440 adam@benjaminbloom.net twitter.com/adambloom linkedin.com/in/adambloom My Colleague and Friend, You made it to the end! This deck’s purpose is to help others quickly click-thru and match my skills and experience to the needs of software leaders in their network or themselves. Hopefully, it worked—I would greatly appreciate any connective dialogues that come to mind. New challenges and goals get me excited, and I am very thankful for your time, consideration, and any feedback you might share : ). Very Kindly, Contact Me!

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