1. Welcome!
PPC Fresh Search Marketing
Updates – MIMA
October 11, 2012
Jo Stumpner
PPC Marketing Director
Top Floor Technologies
@jostumpner
Twitter: @jostumpner @topfloortech

2. Table of Contents
1. The Basics
2. How, Where & Why
3. Who Are We & Who Wants Us?
Twitter: @jostumpner @topfloortech

3. THE BASICS
Please Tell Me You Are Using These! But Not These….
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4. The Basics - Why PPC Marketing?
Moment of Relevance
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5. The Basics - Why PPC Marketing?
Increased Exposure
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6. The Basics – Google Says!
Google Recommendations
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7. The Basics – Enhance Those Ads
Site Link Extensions
Location Extensions
Phone Extensions
Social Extensions
Twitter: @jostumpner @topfloortech

8. The Basics – Enhance Those Ads
Product Listing Ads
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9. The Basics – Sharing is Nice
Google Analytics
• Goals
• Bounce Rate
• Page Views/Visits
Twitter: @jostumpner @topfloortech

10. HOW, WHERE & WHY
Reaching & Engaging the CEC
(aka: Chief Executive Customer)
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11. How, Why & Where – Site Remarketing
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12. How, Why & Where - YouTube
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13. How, Why & Where - Mobile
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14. WHO ARE WE & WHO WANTS US?
Scared of Commitment? PPC Can Help!
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15. Who Are We & Who Wants Us
Dip Your Toe In With PPC
• Key Benefits
• Tag Lines
• Unique Value Props
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16. Who Are We & Who Wants Us
Going Global
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17. Thank You!!
Jo Stumpner
PPC Marketing Director
jstumpner@topfloortech.com
@jostumpner
Twitter: @jostumpner @topfloortech