Organised by:
                                  the WorlD’s Biggest anD most relevant telematics event                    ...
Organised by:

Welcome to the 10th Annual Telematics Detroit
Conference, Exhibition & Awards
Be 1st off the starting block...
Organised by:

Telematics Detroit 2010 at a Glance


 The Telematics Update Awards, June 7, 2010
 The Awards Cerem...
DAY 1              June 8, 2010
Keynote Sessions                                                                          ...
DAY 2             June 9, 2010
Keynote Sessions                                                                           ...
TRACK 1                 June 8 & 9, 2010                                                                                 C...
TRACK 2                 June 8 & 9, 2010                                                                      Chairman: Na...
TRACK 3                 June 8 & 9, 2010                                                                                  ...
TRACK 4                 June 8 & 9, 2010                                                                                  ...
10th annual

telematics Detroit 2010                                                                                      ...
Organised by:
                                   the WorlD’s Biggest anD most relevant telematics event                   ...
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Telematics Detroit Brochure Pdf

  1. 1. Organised by: the WorlD’s Biggest anD most relevant telematics event SAVE $200 when you register before 7 April . Priority code inside. 10th annual telematics Detroit 2010 June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS SET TO DOMINATE THE NEXT DECADE OF TELEMATICS  CONNECTED CAR KEY TO CONNECTED LIFESTYLE: Identify essential Expert Speakers Include: connected services and solutions to drive mass adoption of telematics. We delve into smartphone impact, ecosystem evolution, data communication requirements and more  COUNTERACT FREE TURN-BY-TURN NAVIGATION & LBS: Debate game-changing business models and strategies to ensure your solutions and offerings have the power to compel the new breed of locally-aware consumers to unlock wallets  SEIZE DEMAND FOR CE & INFOTAINMENT: Master the art of personalized in-car CE device integration to deliver intuitive user interfaces, secure docking systems, flexible platforms and easy upgrades to win over consumers  CAPITALIZE ON THE INSURGENCE OF ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS): Hear how map-based ADAS and other two-way simultaneous communication systems will be leveraged to deploy enhanced ITS  EXPLOIT NEW AVENUES FOR TELEMATICS: Maximize on the demand for connected services within complimentary industries such as insurance, electric vehicles and smart grid to open up fresh revenue streams CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for The world’s largest and most exciting telematics The 8th Annual Telematics Awards recognize and exclusive keynote sessions, 4 focused tracks, focused exhibition boasts 100+ booths, multiple celebrate global industry leadership. The winners and unrivalled networking to engage in high demos and brand new product launches. will be announced at an exclusive ceremony and level business discussions that will set the pace Attracting 1,800+ executives Telematics Detroit gala dinner, June 7, 2010 at the Henry Ford Rouge of future telematics! is the ONLY floor to walk in 2010! Plant, the night before the conference & exhibition! Diamond Sponsors Platinum Sponsors Mapping Sponsor Gold Sponsors Innovation Sponsor Folder Sponsor Badge Sponsor Lanyard Sponsor Bag Sponsor Co-Sponsor Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue Visit for all the latest announcements
  2. 2. Organised by: Welcome to the 10th Annual Telematics Detroit Conference, Exhibition & Awards Be 1st off the starting blocks this decade: Rev up your business strategy and service offerings for dominance in the telematics fast lane! Our global business intelligence has revealed  Achieve addictive low-cost infotainment Unparallel networking is the icing on the cake! widespread pressure to streamline, increase  Increasing opportunities for CE and telematics Telematics Detroit (June 8 & 9) is a landmark operational visibility and reduce costs. The  Demand for apps and personalized services on the industry calendar and a priority for telematics industry has received a call to  Latest safety developments via V2X and ADAS all professionals serious about telematics. action! Telematics can deliver proven ROI,  Auxiliary markets i.e. insurance and auto Telematics Detroit is the only event you’ll seamless supply chain and transparent liability, finance need to attend in 2010! so what’s holding telematics back and when  New services for smart grids and electric So secure a front row seat for an unobstructed will mass adoption become a reality? vehicles view of the future of telematics! Reserve your Telematics is wavering on the cusp of a new For 10 years we’ve kept a firm handle on the place today (via our website or the registration era. Torn between fast moving software and industry to ensure Telematics Detroit develops form enclosed in this brochure). established automotive development cycles, the in sync with you. Telematics is our business! The Telematics Update team looks forward to demand to expand, upgrade and re-invent is The 2010 program has its finger firmly on the meeting you in Detroit this June. fiercer than ever. industry pulse and leaves no stone unturned. Kind regards, In 2009, we delivered the facts, figures and Telematics Detroit will equip and inspire your expertise to re-align your business, achieve team to think outside the box, and deliver connected services success and satisfy complex a new generation of telematics-enabled market demands (in a climate of greater services and solutions. Rebecca Mantle economic constraint). The 10th annual Telematics Detroit boasts of: Global Conference Director In 2010, we’ve advanced topics to ensure you’re  Over 80 expert telematics speakers to Telematics Update on track to dominate the new decade. NOW provide cutting-edge strategies and market is the time to solve crucial challenges and intelligence We are proud to state that Telematics conquer industry milestones. Take a look at  It’s biggest ever Exhibition with over 100 Detroit is the world’s biggest and most some key 2010 discussion points: booths, more demos and new product displays relevant telematics focused event,  Impact of ‘free’ turn-by-turn navigation on  The Telematics Awards Ceremony & Gala and delivers year on year – this is our existing strategies and business models Dinner to celebrate industry leadership guarantee to you! Expert Speakers Include: Sascha Simon Vesa Luiro Fran Dance Andreas Vogel Partha Goswami Steve Coast Mercedes Benz Nokia BMW SAP General Motors OpenStreetMap Foundation Gary Gale Paola Carrea Mark Smith Joe Berry Martin Rosell Mike Slattery Yahoo! Geo Technologies Magneti Marelli GE Capital Fleet Services JBJ Advisors WirelessCar Liberty Mutual Brian Droessler T.C. Wingrove Jeff Curry Greg Krueger Thilo Koslowski Jan Hellaker Continental Visteon Better Place Michigan DOT Gartner Volvo Technology Automotive Systems North America For the full speaker line-up and the most up to date Telematics Detroit information visit
  3. 3. Organised by: Telematics Detroit 2010 at a Glance AWARDS The Telematics Update Awards, June 7, 2010 The Awards Ceremony and Gala Dinner will be hosted at Detroit’s #1 Automotive Attraction, The Henry Ford Rouge Plant, Dearbourn, MI, (the evening before the conference commences). Judged by a panel of independent industry experts, the Telematics Update Awards, reward industry innovators and pioneers with global recognition! NOMINATIONS ARE NOW OPEN! Visit for more information and to nominate your company for a Telematics Update Award. CONFERENCE Telematics Detroit Conference, June 8-9, 2010, The Rock Financial Showplace Day One – June 8 Day Two – June 9 NEW FOR 2010! MORNING OPENING KEYNOTE MORNING OPENING KEYNOTE AND PLENARY SESSIONS AND PLENARY SESSIONS 1,800 Attendees Hear how the ecosystem is evolving and Debate game changing business models that will get the latest industry announcements! position your business for future success! 4 Focused & Brand New Tracks NETWORKING LUNCH NETWORKING LUNCH 100+ Booths! Our Biggest Expo Yet AFTERNOON TRACKS (PARALLEL) AFTERNOON TRACKS (PARALLEL) Over 75 of the Best Telematics TRACK 1: NAVIGATION & LOCATION TRACK 1: NAVIGATION & LOCATION BASED SERVICES BASED SERVICES Speakers Ever Get to grips with new navigation services that Gauge how LBS will add new dimensions to your are compelling consumer buy in services and offerings 40 Vital Industry Topics TRACK 2: INFOTAINMENT & CONSUMER TRACK 2: INFOTAINMENT & CONSUMER ELECTRONICS ELECTRONICS Capitalize on the demand for CE to broaden your markets Next generation infotainment architecture revealed TRACK 3: ADVANCED COMMUNICATION TRACK 3: ADVANCED COMMUNICATION TECHNOLOGIES & CVT TECHNOLOGIES & CVT Hear how map-based ADAS and other two-way Analyze which V2X and wireless offerings will win- simultaneous communication systems will be over consumers leveraged to deploy enhanced ITS TRACK 4: NEW TELEMATICS SERVICES TRACK 4: NEW TELEMATICS SERVICES & AUXILIARY MARKETS & AUXILIARY MARKETS Profit from the potential of electric vehicles and Maximize on the demand for connected services within smart grid to open up fresh revenue streams complimentary industries such as insurance and auto finance CLOSING ADDRESS NETWORKING DRINKS PARTY EXHIBITION Telematics Detroit: The Only Exhibition Floor You’ll Need to Walk in 2010! Enhance Your Product Knowledge: Meet the Executives with Real Purchasing Face-to-Face Networking is Key to The Telematics Detroit 2010 Exhibition floor is Power in the Telematics Ecosystem: Survival in 2010: a “can’t miss” opportunity to see, understand Telematics Detroit hosts the biggest and most Telematics Detroit is an excellent opportunity and experience new products in action. With over relevant global B2B exhibition, positioning you to rub shoulders and meet with over 1,800 100 booths, you’ll get up close and personal with in front of 1,800 key decision makers from across telematics professionals. Build relationships, and the latest industry solutions all under one roof – the value-chain. Network and strike deals with grow your contact list in 2010 to transform the in just 2 days. the créme de la créme of the industry. future of your business. For more information visit Connect with Telematics Update on and become a part of the global buzz surrounding Telematics Detroit 2010 today!
  4. 4. DAY 1 June 8, 2010 Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors Devise the Ultimate OPENING KEYNOTE Put Driver CRITICAL TOPIC Scope-out a New Telematics Power Vehicle ICT Distraction in Focus House and its Industry Design (Information Communication Approaching regulations and legislations Web-based companies are exploiting strengths that relate to driver distraction and in- in platform development and LBS (location Technology) Strategy vehicle cognitive loading have implications based services) to gain territory in telematics. Analyze a decade of robust business intelligence for the future of telematics.  Understand how emerging web companies from Telematics Detroit! Unearth Industry  Get a handle on the legislative pipeline to plan to work alongside TSPs to attract fleet foundations and understand which dynamic ensure your R&D and market strategies are and passenger OEM buy in goals are next in sight. in sync  Assess how web leaders will integrate new  Identify key technology and market drivers  Discover how political lobbying will target connected infotainment offerings, high- spearheading mass Vehicle ICT adoption. in-vehicle mobile device use and strategize definition videos and 3D maps seamlessly We examine smartphone impact, ecosystem accordingly in-vehicle evolution, data communication requirements and more  Think outside the hands free box! How to  Hear when web players plan to expand into ensure your rear seat, voice or passenger the mobile hardware market and prepare  Understand the evolving role of established centric solutions do not create driver your business strategies accordingly value-chain partners and how new entrants are distraction Jens Redmer, Director of Business Development, expanding and altering the industry landscape Vesa Luiro, Director - Contextual Guidance, Google  Results revealed! Consumer studies quantify Nokia market demand for Vehicle ICT solutions and James R. Sayer, PhD, Associate Research expose how the ecosystem must respond Scientist, University of Michigan Breakthrough Strategies to Enable Thilo Koslowski, Vice President & Practice Leader, Transportation Research Institute In-Car Connectivity via Powerful Gartner Jim Nickolaou, GM Active Safety Controls, General Motors Supplier Networks Jens Redmer, Director of Business Development, Google Achieving the right mix of integrators and suppliers is vital to create the best connected Francis J. Dance, Business Development Manager, Tried and Tested Tips to Monetize vehicle experience. BMW NA the Data Pipe  Map out the fast expanding ecosystem of Scott Beutler, Vice President, Americas, Infotainment and Connectivity, Continental Increased monetization of pipe-based suppliers of telematics services for 2012 and services will expand the presence of beyond Martin Rosell, Managing Director, WirelessCar network operators in the industry.  Find the key to constructing profitable work John Horn, National Director, T-Mobile  Commercial potential revealed! We share metrics with partners and suppliers to Roger Jollis, Director - Mobile & OEM Marketing, compare embedded, mobile and beamed make business gains Garmin in pipe-based service provision to assess  Get to grips with maturing integrator service which will stimulate consumer adoption delivery models to stay abreast of industry Leverage EXCLUSIVE  Discover how network operators will advancements Smartphones to reduce data costs by utilizing cost-friendly Leo McCloskey, VP Marketing & Product pricing models Empower the Vehicle Management, Airbiquity  Analyze how coverage and backend The phenomena for smartphones and apps is challenges will be overcome to enable driving new solutions for in-vehicle infotainment enhanced service delivery as standard and entertainment. Telematics Detroit has evolved “ John Horn, National Director, T-Mobile  Determine how OEMs will keep an eye on beyond traditional telematics to focus distraction to safely integrate and empower on the whole connected car domain. smartphones in-vehicle This unique forum provides perspective  Join the community that’s shaping and for the entire value chain.” adopting successful CE vehicle-integration Partha Goswami, Technology Manager, standards to ensure maximum market General Motors compatibility  Investigate new ways apps & mobile OPENING KEYNOTE SPEAKERS: connectivity can add value and enhance the consumer experience Johann Jungwirth, President & CEO, Mercedes-Benz R&D NA Become a Telematics Update VIP and stay bang up-to-date with the industry at
  5. 5. DAY 2 June 9, 2010 Keynote Sessions Chairman: Joseph Berry, Founder, JBJ Advisors Innovative Telematics OPENING KEYNOTE Think Like Your INDUSTRY LEADERS How to Sync Vehicle Telematics with Tipped to Thrive… Consumer to New Wireless Thinking Here’s How! Deliver a Simpler, Safer and Identify trends in consumer use and demand to establish how wireless technologies will enable Learn from existing business models (the Smarter In-Vehicle Experience good, the bad, and the ugly) to consolidate, future connected vehicles. Market savvy strategies to deliver better- • Scrutinize new in-vehicle telematics offerings to strengthen and grow beyond the confines of than-ever expanded in-car connectivity, the telematics box. understand the differing value propositions for a positive consumer experience and embedded, bluetooth and tethered solutions  Disruptive and enabling technologies a seamlessly integrated personalized revealed! We assess breakthrough displays, • Identify the wireless technology requirements interface. 3rd party software, free apps and services of popular apps i.e. eCall vs. streaming media to  Explore how vehicles can utilize the users’ amongst other key trends discover when and for whom wireless upgrades mobile device and existing voice data  Get to grips with the demands of a will be in demand plans to enable a flexible, updateable and millennial market to ensure your solutions personalized platform • Discuss the pros and cons of 2G, 3G, LTE and dominate the mobile industry Wi-Fi across the telematics space to ensure  Hear expert tips to ‘beam in’ class-leading  Expert tips to help identify your business your wireless strategy proves commercially content and services, i.e. traffic and strengths and create a sustainable USP for successful navigation to facilitate seamless in-vehicle your company within the value-chain connectivity Dan Martensson, CMO, Telenor Connexion Joe Berry, Founder, JBJ Advisors  Fully engage 3rd party developer communities and distribution channels to Just Confirmed! Learn how Innovative enable increased, quick and cost-effective International Business GLOBAL VIEW apps deliverance Tier 1s will Refresh Industry Models Revealed Doug VanDagens, Director of Connected Landscapes Get to grips with global telematics value Services, Ford Motor Company Take a look at how pivotal Tier 1s are leading the propositions to stake out your territory on the delivery of intuitive UI (user interface) and industry map! advanced in-vehicle telematics.  Compare successful strategies and business Reinventing the Persona of Brian Droessler, Vice President Strategy and Portfolio, models from Japan, Europe and North Traditional Telematics Industry Infotainment and Connectivity, Continental America to strengthen your commercial Players enterprise The industry is undergoing reinvention A Fresh Look at the Future of Long  Analyze international adoption patterns for as traditional TSPs (telematics service embedded, mobile and web based solutions Term Evolution (LTE) providers) evolve to remain competitive. to improve your traction with global LTE is well positioned to deliver high-bandwidth  Identify which technologies and methods consumers and rich multimedia applications to the mass TSPs will leverage to secure mass market  Hear how global players will ride out market. Hear how to overcome immediate adoption and consumer loyalty the auto market shakeup by capitalizing hurdles to take LTE mainstream.  Hear how TSPs plan to strengthen and • How to accomplish infrastructure and backend on future trends e.g. connected service diversify portfolios to monetize services provision for EVs (electric vehicles) system upgrades to achieve a seamless now ‘freely’ available in the public domain conversion between 3-4G networks Francis J. Dance, Business Development Manager,  Understand the future role of TSPs within BMW NA • Identify opportunities for monetization of the ecosystem and identify partnership rich multimedia services and data intensive Paola Carrea, Director - Telematics & Consumer opportunities Electronics, Magneti Marelli applications through LTE Martin Rosell, Managing Director, WirelessCar • Discover how auto stakeholders will seize new Martin Rosell, Managing Director, WirelessCar technologies and the timescale for planning Hakan Kostepen, Director - Product Strategy & Innovation, Panasonic and adoption Maurice Thompson, Director Business Development - Open Development, Verizon Wireless Follow Telematics Update on at for the latest industry insights and Telematics Detroit announcements
  6. 6. TRACK 1 June 8 & 9, 2010 Chairman: Dominique Bonte Research Director, Telematics & Navigation Navigation and Location Based Services ABI Research Turn-by-Turn Nav VITAL DISCUSSION Unearth the Potential of Eco- Compelling Navigation: Leveraging Alters Industry Navigation 4th Generation Traffic Data and Landscape: Dissect New and Capitalize on consumer affinity for economic Technology and carbon friendly solutions. Competing Models Innovative apps are revolutionizing the in-car  Strengthen portfolios through deliverance navigation space with quick and functional Free turn-by-turn navigation has caused of real-time fiscal information, OBD (onboard solutions that hold daily relevance. shock waves and opened the floodgates for diagnostics) and route efficiency to capitalize reassessment of existing business models and on ‘green’ momentum  Get expert tips for integrating dynamic and strategies. predictive traffic services, weather conditions,  Gauge consumer reactions to ‘green scoring’ ETAs, and UGC (user generated content) to  Gauge the impact of free turn-by-turn and assess the potential of eco-competition to differentiate services navigation on value propositions for alter driver behaviour embedded solutions  Hear future-proof strategies to maintain  Discover how to solve the complexities demand for addictive and relevant eco- of 2-way in-car connectivity by using  Discuss how OEMs will empower vehicles as solutions independent of the ‘green buzz’ smartphones and embedded data modems for mobile platforms to capitalize on prominent off-board and hybrid traffic-enabled solutions web-based offerings and local search Roger Jollis, Director - Mobile & OEM Marketing,  Understand the challenges, unique regional  Hear which stakeholders will partner with Garmin issues, and opportunities for deploying traffic- emerging content providers and platform enabled solutions on a global basis developers to capture and retain consumer buy in Navigation 3.0 – NEXT-GEN Don Butler, SVP Marketing & Product Planning, Jens Wolf, Project Manager Automotive IT, Profit from the Next INRIX Audi AG Wave of Developments… Heightened competition and consumer Local Search HARNESS SEARCH expectation is triggering an explosion of Pervasive Navigation: Bringing navigation services and raising the industry bar Holds the Key to Low Cost Navigation to the Masses for service provision. Personalized Relevant Service We study mid to entry-level markets to locate  Analyze the advanced functionalities tier 1’s Delivery where price point and functionality collide for are providing i.e. music, telephony, traffic, to Search stakes its claim as an integral mechanism indispensible navigation. ascertain which will win over consumers in the connected consumer experience.  Assess best strategies to increase in-vehicle  Examine how navigation players are moving towards advanced data collection, content  Identify how to strengthen your connected attach rate of low-cost navigation across all aggregation, 3D mapping, modeling, and more solutions through search and delivery of vehicles, i.e. aftermarket navigation, plans for to expand existing portfolios geo-enriched, relevant and addictive content occasional use or subsidized navigation  Hear best practice strategies to deliver real  Overcome privacy and security concerns  Judge how to strike a balance between price time geo triggered alerts that enable informed to market solutions that attract consumer and bundling dynamic content to win-over driver behavior i.e. traffic flow prediction rather adoption and renewal fickle consumers than incident avoidance  Capitalize on the upswing of location-enabled  Expert tips to overcome low renewal rates for Kal Mos, Engineering Director, mobile and nomadic devices to reach an subscription-based aftermarket devices by Mercedes-Benz R & D NA increasingly mobile and locally aware audience leveraging personalized and addictive content Mike Cottle, Vice President - Sales, deCarta Gary Gale, Director of Engineering, Melvin Davis, Senior Director Advanced Product Len Konecny, Vice President - Business Yahoo! Geo Technologies Research, Alpine Development, Mike Cottle, Vice President - Sales, deCarta Clear Channel Total Traffic Network Exclusive 2010 Telematics Update Market Report Receive a brand new business intelligence report with your platinum pass! • Robust market forecasts to help you plan We’re working with Telematics experts to research and publish expansion Telematics reports assessing human-machine interface technologies, • Real case studies from the best in the industry and pricing models for in-vehicle telematics services. • Cost-benefit analysis of leading technologies FIND OUT MORE on the conference website, at the report site • Proven strategies for boosting profits and reducing costs or by emailing Pam, Head of Research, • 100% independent analysis at Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global) to speak to a member of the Telematics Detroit team
  7. 7. TRACK 2 June 8 & 9, 2010 Chairman: National Center for Infotainment & Consumer Electronics Atmospheric Research Capitalize on Revenue Why CE Compatibility is Crucial Auto OEMs Under the NEW RESEARCH Opportunities Arising in the for the Entire Auto Value-Chain Microscope: Infotainment Mobile Space Integration of consistent CE standards Usability Analyzed in the auto space will positively impact The “always with you, always on” benefit Test scripts offer cross-industry comparative analysis of costs, interoperability and technological of the mobile device provides new infotainment usability, best in class offerings, and elements consistency. opportunities within the auto space that will wow the consumer (or not!) for exploiting emerging platforms and  Discover which OEMs and stakeholders are  Hear results from multi-functional service delivery and revenue streams. allying to empower embedded systems usability tests. We compare audio, mobile device integration, through a head unit or mobile device LBS, navigation & HMI among others  Discover how OEMs will hasten platform R&D and time-to-market to capture  Debate how OEMs can best leverage and  Identify the strengths and weaknesses of HMI and voice demand for changing and upgradable interact with aftermarket products i.e. recognition solutions and recognize which will win more apps through Bluetooth or USB connections market share  Quantify the importance consumers  Discuss which segments are pushing  Understand which in-demand functionalities will make a place on purchasing options across for smartphone-based standard version lasting impact alongside open architecture and in-vehicle various platforms, i.e. Android’s open compatibility. We explore the surging connectivity platform and iPhone’s apps store demand in the EV market Phil Magney, VP, Automotive Business Practice, iSuppli  Identify which apps will find a Mark Scalf, SYNC Product Manager, permanent place in the auto Ford Motor Company Position the Automobile as an Extension environment. For example, is AR of the Digital Home Alistair Adams, Business Development (augmented reality) a revolutionary app Manager, Nokia Industry innovators strive to deliver and market in-vehicle or just a gimmick Jack Cutts, Manager, Member Programs, infotainment systems that discover, manage and enjoy Partha Goswami, Technology Manager, Consumer Electronics Association content on the go. General Motors Zac Johnson, Product Manager, Rovi  Learn from industry best practice on how to share digital Andrew Krehmeyer, Business Development media between portable and networked devices to create and Partnership Manager, Infotainment and an ultimate consumer experience FUTURE Connectivity, Continental Blueprint for Success VIEW  Assess which standards-based products will enable content in 2015 and Beyond: sharing across a multitude of media formats i.e. MP3 and MPEG4 Exploit SUPER PANEL Prepare for the Infotainment  Envision the future road map for advanced connections Opportunities Revolution between the home, the car, and the entertainment device Resulting from the Open The market value of connectivity and new Egil Juliussen, Principal Analyst Automotive Research, iSuppli in-vehicle services is set to explode. Adam Powers, Standards & Emerging Technology Director, Rovi Platform Revolution  Hear expert predictions on the future Mass adoption of multifunctional CE (consumer electronics) devices is market value and capacity of the data Cost Effective Methodologies for In-Vehicle pipe to ascertain the best methods for increasing demand for open platforms bandwidth utilization Infotainment and Telematics that develop at software pace. Embedded telematics is still priced well above CE market  Examine how to provide consumers  Analyze why aftermarket devices, UGC solutions. Hear expert strategies to successfully implement accessibility to mobile apps from their in- and 3rd party apps are in heightened and deliver low-cost services. vehicle dashboard demand to enhance platform value  Identify how OEMs can best reduce infotainment  Understand the timeline for complete V2X development costs to reach a consumer-friendly price point  Discuss the need for a walled garden or communication deployment that will place certification board for changeable apps  Learn how leveraging scalable or off-the-shelf systems and the vehicle in the centre of the connected cohabitating in an auto centric platform modifying HMI (human machine interface) or usability will experience decrease costs  Assess how software standards i.e. Autostar, will aid development of T.C. Wingrove, Senior Manager, NA  Compare software-based and off-board infotainment platforms where all apps will reside and Innovation, Visteon strategies to see how costs can be slashed without evolve Angel Mercedes, Business Development sacrificing functionality Manager - Telematics, T-Mobile Rik van Aken, Dir Marketing & Product Management Paola Carrea, Director - Telematics & Automotive, TomTom Leon Hong, CTO & VP of Product Consumer Electronics, Magneti Marelli Development, Airbiquity Louis A Brugman, GM Product Planning, Pioneer Tom Conrad, CTO, Pandora Ty Roberts, CTO & Co-Founder, Gracenote Paul Sykes, Segment Marketing Manager, Renesas Technology Steve Coast, Founder, OpenStreetMap America Moderator: Phil Magney, VP Automotive Moderator: David Mcnamara, President, Practice, iSuppli Fredric Liljeström, Director Business Development, MTS Telenor Connexion Check out the latest speaker line-up and session announcements at
  8. 8. TRACK 3 June 8 & 9, 2010 Chairman: Mark Fitzgerald Senior Automotive Analyst Advanced Communication Technologies & CVT Strategy Analytics Auto OEMs Unveil SUPER PANEL The Annual Essential DOT UPDATE Grow More Greenbacks HOT TOPIC the Latest in ADAS IntelliDrive Update through Cleantech (Advanced Driver A new phase of intelligent communication Deployment projects - both planned and underway will The roll out of ‘green’ telematics will bring fiscal benefits Assistance Systems) transform transportation systems. which will incentivize adoption. ADAS holds promise of increased economy, efficiency, systems visibility and road safety.  Get an update on the smart roadside  Leverage OBD, fuel efficiency and idle time to deliver initiative and hear how partnership crucial economic visibility to fleet operators and  Understand how safety and security programs are progressing in NY, Michigan consumers concerns will drive adoption of ADAS and and elsewhere how OEMs and stakeholders will capitalize  Examine backend data to spot correlations between on market demand  Hear about safety initiatives being pioneered efficiency and ROI and grasp how to increase end-user in the heavy, mid and light vehicle sectors value  Get the latest update on ADAS being developed to enable real-time V2X and  Discover how V2X apps i.e. LDW (lane  Compare propositions for downsizing to light vehicles backend communication departure warning) and roadside inspection or converting/purchasing EVs to assess which will are being developed for increased safety work best for consumers  Hear how ADAS and other two-way simultaneous communication systems will Jan Hellaker, VP Business Development & Mark Smith, Vice President Strategic Consulting, be leveraged to deliver enhanced ITS Government Programs, GE Capital Fleet Services Volvo Technology North America Sascha Simon, Head of Advanced Product Greg Krueger, Statewide ITS Program Manager, Planning, Mercedes Benz Michigan Department of Transportation Break Down Barriers to Deliver Jim Nickolaou, GM Active Safety Controls, General Motors Everywhere-Anytime Internet Solutions Robert W. Schumacher, General Director Deploy Next-Gen Wireless Tech Frost & Sullivan predict wireless market penetration fuelled by high speed 4G smartphones and connected Advanced Engineering & Business Development, for Advanced ITS (Intelligent PNDs to grow between 90% - 250% by 2015. Delphi E & S Transportation Systems)  Analyze how network capabilities and device UI Jan Urbahn, Manager ITS, BMW Wireless technologies such as cellular, WiFi and must be upgraded in order to satisfy the millennial James R. Sayer, PhD, Associate Research DSRC (dedicated short-range communication) consumers Scientist, University of Michigan are under increasing investigation for V2X data Transportation Research Institute exchange.  Gain a global perspective! Should operators in emerging markets opt for WiMAX, HSPA, or wait for  Get the latest update on 5.9 GHz DSRC LTE? The Supply Chain Revealed! Seize developments and test bed programs to compare global progress and  Understand which ancillary markets will benefit from Success by Adopting a Complete implementation ubiquitous internet solutions and at what price points Enterprise Approach Angel Mercedes, Business Development Manager-  Discuss how wireless standardizations will Integrate telematics and build an end-to-end promote additional services and will ensure Telematics, T-Mobile solution to create a seamless and transparent compatibility and interoperability within a supply-chain that solves real business multi-vendor environment challenges. Capitalize on the Insurgence of  Examine opportunities for DSRC and CALM  Capitalize on additional telematics (continuous air interface long and medium Map-Based ADAS deployment opportunities to ensure range) to facilitate smarter and intuitive LBS In Europe alone, the annual market for map supported visible and efficient MRM (mobile resource i.e. traffic and safety alerts ADAS will reach €143.0 million by 2015, triggered management) primarily by growing demands for safety. Scott McCormick, President,  Deliver on consumer demands! Monitor  Discover how nav-based ADAS, i.e. curve warning, ACC Connected Vehicle Trade Association emissions, security and cold-chain (adaptive cruise control) and LDW, will transform V2X compliance to deliver market competitive communications and road safety offerings  Overcome challenges of inaccurate data to deliver  Harness demands for real-time operational convenient navigation apps for robust preventative processes and integrate solutions with safety systems existing backend enterprise systems  Learn how map-based ITS and ADAS will offer Bert Gillespie, Director, Qualcomm new revenue streams for stakeholders and public authorities Jon Husby, VP Sales Automotive, Tele Atlas To register online visit
  9. 9. TRACK 4 June 8 & 9, 2010 Chairman: Roger Dewey President New Telematics Services & Auxiliary Markets M2MV Learn How to Prepare for Usage-Based Make Telematics BRAND NEW Find Your Niche within the EV Insurance Roll-Out Indispensible to the Value-Chain Now that (formally prohibitive) hardware costs have been Auto Finance Space Take an objective look at the enablers lowered the scene is set for mass adoption and revenue in the electrified vehicle value chain Telematics provides turn-key solutions creation. to ascertain which are the crucial to subprime auto finance companies to relationships and partnerships to  Analyze adoption patterns of plug-in insurance to quantify overcome poor consumer credit. leverage to achieve EV success. reduced premiums as a market driver  Take a fresh look at the auto finance value  Surpass commercial challenges  Examine how usage-based insurance will enable product chain and unique market drivers to locate i.e. overall business case, market differentiation and offer you a competitive edge your business within this ecosystem acceptance and battery costs that  Identify the key steps in implementation of an  Understand how cellular, GPS tracking impact the EV value proposition economically viable usage-based insurance product with and monitoring of financed vehicles adds  Understand how consumers have mass consumer appeal visibility and stability to remote asset responded to EV cost projections management Robin Harbage, C-Counsel Consultant, EMB America LLC to ascertain how data plans or ‘free’  Auto finance business models revealed! charging must be incorporated to We study methodologies, i.e. pay as you entice adoption Practical Solutions for an EV CASE STUDY drive, that reduce default risk and insure  Discuss how the convergence between Network finance plans utilities, private enterprise and Auto Get the latest data, results and strategy from Better Place, a Stan Schwarz, CEO / Founder, Passtime OEMs will increase the need for wireless, leading force in the EV space. Jack Tracy, Executive Director, backend and consumer integration Payment Assurance Technology standards  Get to grips with the EV network roll-out that includes charging infrastructure, in-car EV driver services platform Association Mike Tinskey, Sustainability Manager, and intelligent utility integration Tom Gregor, Sr. Manager Sales Engineering, Ford Motor Company  Assess the challenges in scaling-up for mass market T-Mobile Ed Pleet, Product & Business Development EV availability and ascertain the timeline and role of Moderator: Roger Dewey, President, M2MV Manager, Ford Motor Company telematics services within this new field  Proven, powerful and effective case studies from Denmark Identify Key INSURANCE PANEL Fresh FRESH TOPIC and Israel put North American market strategies in context Opportunities to Opportunities Jeff Curry, Head of Global Product Marketing, Better Place Unite Insurance and Telematics for Telematics Technologies Insurance and telematics are on route for within the Smart Grid Locate Telematics-based SUPER PANEL convergence, however fragmented uptake between commercial and personal lines Industry Opportunities within Connected EVs remains. The smart grid industry is predicted to EVs are on the tip of industry tongues. Dig deeper to reach $400 billion by the end of 2020! ascertain how telematics-based connected services will  Break down the economic proposition Understand the growing link between emerge to transform the electrified vehicle space for insurance telematics within the smart grids and telematics to capture this fleet and passenger car space to locate  Examine new telematics services demanded by EVs , i.e. burgeoning market. opportunities for market integration locating and scheduling charging  Harness the increasingly intimate  Understand the importance of proprietary  Meet Milestones for telematics roll-out to the PHEV market relationship between the car and data utilization to enable focused profiling to ensure time to market, R&D costs, and bottom line are the grid to open doors for industry and maximize revenue streams not affected convergence  Assess the key needs of insurers for  Discern how infrastructure and backend services will be  Get the facts on standards demanded telematics implementation and hear engineered to enable reliable and affordable in-vehicle by utilities and tier 1 technology how your business can best deliver these connections that provide real-time remote diagnostics and vendors to identify who you’ll need services LBS to partner with for rapid technology Michael Slattery, Innovation, deployment Partha Goswami, Technology Manager, General Motors Liberty Mutual Agency Markets  Practical information on how telematics David Jumpa, Sr. VP of Global Business Development, Airbiquity Dave Peak, Innovation & Corporate Ventures, players are already interacting with The Hartford utilities to develop smart meter UI and Andreas Vogel, PhD, Vice President, Office of the CTO, SAP collect vital data Jeff Curry, Head of Global Product Marketing, Better Place Haukur Asgeirsson, Manager - Power Per Lindberg, Global Business Development Executive – Automotive, Telenor Connexion Systems Technologies, DTE Energy For group bookings and Exhibition inquiries call Telematics Update at (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)
  10. 10. CEO/CIO/CTO/Presidents 11% Marketing Managers Organised by: Key Facts & Unique Selling Points of Telematics Detroit 2010 12% 18% Engineers General Managers/ Company Directors Know who you’ll be rubbing shoulders with in June 2010 12% Telematics Detroit is attended by over 1,800 of the telematics industry’s leading decision makers. This is the world’s biggest Business Development 15% Vice Presidents gathering of telematics executives, and the forum is growing in scope, reputation and impact year on year! View this breakdown of Managers past attendees to see who’ll be attending Telematics Detroit 2010: 8% Account Managers Attendees by Job Title Attendees by Industry Sector 2% 2% Other Other 7% 4% 10% Media 15% Consultants Hardware Manufacturers CEO/CIO/CTO/Presidents 7% 11% Marketing Wireless Carriers 10% Managers Device 12% Manufacturers Application Providers 12% 18% Engineers General Managers/ Company Directors 14% Solution 28% 12% Developers OEMs Business Development 15% Managers Vice Presidents 8% 13% Account Managers Service Providers 2% The ONLY Focused Telematics Expo Other 4% Consultants 10% Hardware Manufacturers Top Reasons To Claim Your Prime Telematics 7% Detroit Exhibition Space Today Wireless Carriers 10% Device Sign up now to secure the best booth on the Expo 12% Manufacturers Application floor and give your products and services the Providers competitive edge. 14% Meet directly with your best prospects and clients 28% Solution Developers OEMs as Telematics Detroit is the one event where industry leaders make informed procurement decisions. 13% Sign up early to capitalize on pre-event visibility via Service Providers our network of key industry players to guarantee that the industry and press talk about YOU! Don’t forget that the Telematics Detroit Exhibition Floor is the place where all the deals are made; products are launched, showcased and demonstrated. Do the right thing for your company and book your space at before the floor sells-out! Contact the Telematics Detroit team at or (US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585
  11. 11. 10th annual telematics Detroit 2010 All Passes Include: Opening Keynote & Plenary Sessions June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA 4 Focussed Conference Tracks Full Access to Exhibition Floor REGISTER NOW IN 3 EASY STEPS Networking Coffee and Lunch Breaks Networking Cocktail Party Access Online Networking Suite for 4 months 1. Select Your Registration Package Post-Conference Presentation Slides SUPER EARLY BIRD EARLY BIRD PRICE LAST CHANCE PRICE PRICE STANDARD Pass Type Save $400 Save $200 Save $100 PRICE (Expires 7th April) (Expires 7th May) (Expires 12th Feb) Platinum Pass  Includes: Post Conference Media package (video, audio & interview material) $2695 $2895 $2995 $3095  PLUS the exclusive Telematics Update Market Report worth $1,700* Gold Pass  Includes: Post Conference Media package $1695 $1895 $1995 $2095 (video, audio & interview material) Silver Pass $1495 $1695 $1795 $1895 Auto OEM Pass Reserved for bona fide representatives of Auto OEMs only $795 $995 $1095 $1195 Your Awards Night Ticket $249 Secure your ticket to the annual Telematics Update Awards and Gala Dinner, June 7, 2010. This prestigious * Exclusive 2010 Telematics Update Market Report Receive a brand new business intelligence Telematics experts research ceremony will be hosted at the atmospheric and exclusive report with your platinum pass! and publish Telematics reports Henry Ford Rouge Plant. All the industry high achievers assessing human-machine interface • obust market forecasts R will be there to celebrate, recognize and network with the • eal case studies from industry’s best R technologies, and pricing models key players of 2010. TICKETS ARE ON A FIRST • ost-benefit analysis of leading technologies C for in-vehicle telematics services. COME FIRST SERVE BASIS (ONLY 120 AVAILABLE) • roven strategies for boosting profits P FIND OUT MORE SO RESERVE YOURS TODAY! • 00% independent analysis 1 or email Pam at 2. Enter Attendee details DISCOUNT CODE: Mr/Mrs/Ms/Dr: First name: Last name: Company: Position/Title: This is your unique discount code, use it online and you will get an extra $50 off Telephone: Fax: Email: Address: Zipcode: Country: 3. Payment Options I enclose a check/draft for: Credit card number: (Payable to First Conferences Ltd) Expiry date: Security number: Please invoice my company: Name on card: Purchase Order Number: Signature: Please charge my credit card: Amex Visa Mastercard CALL CALL (US tf ) 1 800 814 3459 x 7585 MORE FAX THIS FORM BACK TO WAYS TO FAX: or (global) +44 (0) 207 375 7585 +44 (0) 207 375 7576 +44 (0) 207 375 7576 REGISTER EMAIL: ONLINE: TERMS & CONDITIONS Places are transferable without any charge. Cancellations before April 7, 2010 incur an to charge the full fee. The organizers reserve the right to make changes to the programme without notice. administrative charge of 25%. If you cancel your registration after April 7, 2010 we will be obliged to charge NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged Visit for more event information
  12. 12. Organised by: the WorlD’s Biggest anD most relevant telematics event SAVE $200 when you register before 7 April . Priority code inside. 10th annual telematics Detroit 2010 June 8 - 9, 2010, The Rock Financial Showplace, Novi, MI, USA NEW SERVICES AND CROSS-INDUSTRY PARTNERSHIPS SET TO DOMINATE THE NEXT DECADE OF TELEMATICS Powerful Reasons To Attend Telematics Detroit Industry Buzz about Telematics Detroit 1 GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS. With access to exclusive keynote sessions and 4 focused Conference tracks, you’ll gain more in just Telematics Detroit is the pulse 2 days than from weeks of market research or the purchase of expensive reports. Your business will SAVE money and see immediate results by involving you in the forum where the future of telematics is discussed and finalized. “ of this ever changing industry.” I’ve attended Telematics Detroit 2 EXPERT SPEAKERS. The leading minds from all telematics specialities are hand-picked to share their vision and insight at Telematics Detroit. Profit from this knowledge and “ for 3 consecutive years! The content and experience keeps getting better, broader, deeper.” create powerful new strategies to overcome your business challenges. 3 UNRIVALLED NETWORKING. Claim your seat at the table with all the key industry Telematics Detroit is THE show decision-makers and thought-leaders to ensure you leave Detroit with your briefcase full of valuable contacts. Plus benefit from 4 months use of our online networking center to ensure you secure one-to-one meetings with hard-to-reach executives! “ for telematics. If you’re not here, you’re not in the business.” Absolutely great show! The focused 4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE. Rub shoulders with 1,800 of the leading executive telematics players from the U.S. and abroad to give your commercial enterprise a truly global perspective. “ tracks enable you to target specific topics that are central to your business and network and learn 5 NO SALES PITCHES! Telematics Detroit is an independently researched forum committed to equipping you with the tools and expertise to drive your business forward. Every single presentation is rigorously reviewed to ensure an unrivalled high quality. alongside leading organizations in your field.” NEW & IMPROVED FOR 2010! Telematics Detroit provides an 1,800 Attendees 4 Focused & Brand 100+ Booths! Our Biggest Expo Yet Over 75 of the Best Telematics Speakers Ever “ outstanding opportunity to shape the future of Infotainment & Telematics.” New Tracks 40 Vital Industry Topics 20+ Hours of Superb Networking CONFERENCE EXHIBITION AWARDS 750+ senior level executives come together for The world’s largest and most exciting telematics The 8th Annual Telematics Awards recognize and exclusive keynote sessions, 4 focused tracks, focused exhibition boasts 100+ booths, multiple celebrate global industry leadership. The winners and unrivalled networking to engage in high demos and brand new product launches. will be announced at an exclusive ceremony and level business discussions that will set the pace Attracting 1,800+ executives Telematics Detroit gala dinner, June 7, 2010 at the Henry Ford Rouge of future telematics! is the ONLY floor to walk in 2010! Plant, the night before the conference & exhibition! Knowledge Partners: Open Now to view the full conference program visit