Building Your Online Brand

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June 15 presentation to Atlanta Nonprofit Professionals on how to build your online brand using social media.

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  • Building Your Online Brand

    1. 1. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805
    2. 2. (Quick) Agenda <ul><li>Building a brand </li></ul><ul><li>How to start building your online reputation with social media </li></ul><ul><li>Recommendations </li></ul>06/16/09 © ThePort Network, Inc. 2009
    3. 3. Who do you want to be online? 06/16/09
    4. 4. Online Brand <ul><li>Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert. </li></ul>06/16/09 © ThePort Network, Inc. 2009
    5. 5. Steps for building your brand <ul><li>Figure out your niche </li></ul><ul><li>Determine your platform </li></ul><ul><li>Offer valuable information </li></ul><ul><li>Get people to share the content you create </li></ul>06/16/09 © ThePort Network, Inc. 2009
    6. 6. What is your niche? 06/16/09 <ul><li>Thought leader </li></ul><ul><li>Advocacy </li></ul><ul><li>Technology </li></ul><ul><li>Story teller </li></ul>?
    7. 7. Platforms – A few recommendations 06/16/09 How do I get started when there are so many options?
    8. 8. <ul><li>Excellent Way to Build Thought Leadership </li></ul>Blogs 06/16/09
    9. 9. <ul><li>Central source of your online brand </li></ul><ul><li>Create conversations through comments </li></ul><ul><li>Respond to other blog posts (conversations) </li></ul>Blogs 06/16/09
    10. 10. LinkedIn – Engage other professionals 06/16/09
    11. 11. LinkedIn – Answer questions from others 06/16/09
    12. 12. <ul><li>Central source of your professional accomplishments </li></ul><ul><li>Get recommendations from others </li></ul><ul><li>Join professional conversations & share expertise </li></ul>LinkedIn – Your professional profile 06/16/09
    13. 13. <ul><li>Types of tweets: </li></ul><ul><li>Sharing information </li></ul><ul><li>Joining Conversations </li></ul><ul><li>Creating Conversation </li></ul>Twitter - 140 Characters Very Public Discussions 06/16/09
    14. 14. Twitter – Join Conversations & Become Connected 06/16/09
    15. 15. GCN’s Online Community
    16. 16. Connect with other professionals
    17. 17. GCN’s Online Community Connect with others Build awareness for your organization & causes Share information & resources Produce value for the community & gain respect
    18. 18. <ul><li>TOO MUCH NOISE </li></ul>Why not Facebook? 06/16/09
    19. 19. How to get others to share your content? 06/16/09 <ul><li>Provide information that is valuable </li></ul><ul><li>Consistently produce </li></ul><ul><li>Share others’ information (they will notice) </li></ul><ul><li>Just ask! </li></ul>
    20. 20. Final recommendations 06/16/09 <ul><li>Figure out your expertise & person you want to be </li></ul><ul><li>Build thought leadership through blog </li></ul><ul><li>Engage other professionals through LinkedIn & Twitter </li></ul><ul><li>Join GCN’s community & get connected locally </li></ul><ul><li>Have patience </li></ul>
    21. 21. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805

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