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The Ultimate Momentum Marketing Automation Platform

Published in: Software
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  1. 1. Ad-Pure Op#mize  your  marke#ng  budget  using  real-­‐#me  events   Cris%an.pi@ad-­‐­‐  
  2. 2. 2   A cloud platform for momentum marketing Digital  adver4sing   At  least  22%  can   be  op4mized  with   our  technology   >  160  billion   market   We collect data from real-time variables that modify customer purchasing behavior, such  as  weather,  sports,  holidays,     concerts,  stocks  or  even  flight  cancela%ons.    Then  we  allow  marketers  to  take   advantage  of  these  real-­‐4me  events  to   increase  their  digital  marke%ng  ROI.  
  3. 3. 3   Ad-Pure rocks because markets vary Average Rain MARKET   MARKET   Average Extreme conditions MARKET   MARKET   Average Sport match MARKET   MARKET   Average Good weather MARKET   MARKET   Home    delivery   Home    insurance   Women’s     apparel   Getaways   grows  with   sports  matches     +15%   grows  with  rain   +20%   grows  with   extreme   condi%ons   +9%   grows  with   good  weather  at   des%na%on   +10%   Gambling  affected  by   sports   Flights  affected  by  bank   holidays,  weather   Taxi  and  transport   affected  by  weather,  traffic   Retail  same  day  delivery,   creates  an  opportunity  to   market  retail  goods  in  Real   Time   *Ask us for other studies
  4. 4. 4   Ad-Pure Data  Aggrega4on   Data  Cura4on  &  Geolocaliza4on   Weather  events   and  forecasts   Spor%ng  events  and   game  highlights   Special  calendar  days,   holidays,  payroll  schedule,   credit  card  schedule   Stock  markets  indices,   Foreign  currency  exchange   ra%os,  gas  price   Concerts,  gatherings   congresses  and  venues   Television  Schedules,   which  program  is  on  air   SaaS   Complex  event  processing   CRM   Integra%ons   Set  Ads  or  Posts  on   Social  plaorms   Adapt  Bids  on   Adwords   And  many   more...   AD-­‐networks,   A/B  Plaorms,     PUSH  email   campaigns   API   Custom   Integra%ons   The  Ad-Pure Platform overview
  5. 5. 5   Ad-Pure acts as a HUB from where you can trigger marketing actions on your platforms of choice based on real-time events
  6. 6. 6   Success case achieved COSTS  SALES   Op%miza%on  achieved   using  AD-­‐Pure   +16%  increase  in   conversions.   -­‐15%  costs  of   acquisi%on.     SALES   +16%   COSTS   Before   AD-­‐Pure   More  than  188  MM     of  bid  adjustments   made  by  AD-­‐Pure  on   target  campaigns   Before   AD-­‐Pure   -­‐15%   +31%  Study  based  on  United   Kingdom  Google   AdWords  search   campaigns.   4  weeks  period  (and  coun%ng)  Historic  data   Real  case  study  on  AD-­‐Pure   applica4on  
  7. 7. 7   With Ad-Pure marketers can take advantage of different circumstances
  8. 8. 8   Campaigns for Pizza delivery Special  pizza  offer   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐    15%  off  for  rain  or   match.  Order  now   your  food.   Send  special  deals  on  special   moments  (+16%  conversion  rate)   Raise  Bid  and  rank  #1  on   special  moments,  where  your   audience  is  more  likely  to  buy   your  product  or  service   IF  it’s  rain  or  a  basketball  match  is   influencing  the  area  THEN  
  9. 9. 9   Plenty of different options and choices And  fully  configurable  Timeline  
  10. 10. 10   Thank you! Start  FREE  today  at:­‐   Cris%an.pi@ad-­‐­‐