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Recently there has been a rise in provoking articles hailing the death of television advertising as we know it. Television's cut is still significant, but it is diminishing and evolving giving way to other channels, notably digital which are increasingly jostling for budget as audience viewing habits morph to suit on-demand platforms.
Brands must understand that without relevant insight, that 'right message, right time' moment is slim. Marketers must understand their customer audience journeys to create a perfect storm of consumer-tailored advertising and utilise social ad engagement to transform targeting.
Learn how you can create enhanced audience journeys resulting in loyalty and trust for those scattered viewers of value.