E.karthik 1011060

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  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • 09/21/11
  • E.karthik 1011060

    1. 1. Summer Internship Report- 2011 <ul><li>Name: KARTHIK.E </li></ul><ul><li>Title: A study on the Market Penetration of Hindustan Coca-Cola Beverages Private Limited products with special reference to Anna Nagar, Madurai </li></ul><ul><li>Organization: Hindustan Coca – Cola Beverages Private Limited </li></ul><ul><li>Objective: To increase the sales, penetration and market share at Anna Nagar, Madurai </li></ul>Summer Internship 2010- 2011 September 21, 2011
    2. 2. Profile <ul><li>Hindustan Coca-Cola Beverages Private Limited (HCCBPL), Madurai: </li></ul><ul><li>Located at Vilangudi, Madurai </li></ul><ul><li>Primarily a distribution company </li></ul><ul><li>The company receives the Coca-Cola products from the bottling plants across Tamil Nadu and distributes to Madurai city </li></ul><ul><li>Product/service profile: </li></ul><ul><li>Coca-cola is the parent brand and it is ubiquitous </li></ul><ul><li>The other products are thums up, sprite, limca, fanta, maaza, minute maid pulpy orange/nimbu fresh, kinley water/soda </li></ul><ul><li>Brand order is “COLOJK” </li></ul>September 21, 2011 Summer Internship 2010- 2011
    3. 3. Domain Information <ul><li>STP – Segmentation, Targeting, Positioning </li></ul><ul><li>Area: Anna Nagar, Madurai </li></ul><ul><li>No of outlets segmented as per trade channel: </li></ul><ul><li>Convenience- 123 </li></ul><ul><li>Eat and Drink -7 </li></ul><ul><li>Grocery-21 </li></ul>September 21, 2011 Summer Internship 2010- 2011
    4. 4. Internship learning <ul><li>Process of the product flow into the retail outlet </li></ul>September 21, 2011 Summer Internship 2010- 2011
    5. 5. Contd… <ul><li>Observation: </li></ul><ul><li>Anna Nagar has high potential for Coca-cola amongst other routes in Madurai, since it tends to be a commercial centre </li></ul><ul><li>Poor supply in many outlets </li></ul><ul><li>Retailers’ grievances are not redressed on time </li></ul>September 21, 2011 Summer Internship 2010- 2011
    6. 6. Conclusions <ul><li>All the products (assorted SKUs’) are loaded in bulk in the load van. It consumes time for loading and unloading in the outlets </li></ul><ul><li>2. Outlets in PJP are geographically randomized </li></ul><ul><li>3. Many retailers insist for credit cum late payment </li></ul><ul><li>4. Schemes are not been executed (from company side) properly in the BLACKBERRY for desired outlets </li></ul>September 21, 2011 Summer Internship 2010- 2011
    7. 7. Suggestions <ul><li>All Load vans can be modified by containing separate racks for distinct SKU’s </li></ul>September 21, 2011 Summer Internship 2010- 2011
    8. 8. Contd… <ul><li>2. PJP can be designed as per the sub-areas present such it enables the easy coverage of all the outlets </li></ul>September 21, 2011 Summer Internship 2010- 2011
    9. 9. September 21, 2011 Summer Internship 2010- 2011
    10. 10. Contd… <ul><li>3. Sales Team Leader (STL) could make clear decisions in the mode of payments in such loggerhead outlets </li></ul><ul><li>4. A meeting can be conducted on regular basis headed by the STL and Area Sales Manager (ASM) to ensure the proper upload of desired schemes/offers in the BLACKBERRY </li></ul>September 21, 2011 Summer Internship 2010- 2011

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