Growing Savvy Tree Advocates
Casey Trees’ Advocacy Program and Citizen Advocate Handbook

Maisie Hughes, Director
Emily Oa...
Casey Trees

What we do
Our Mission
• To restore, enhance and protect the
tree canopy of the nation’s capital.
Casey Trees

What we do
Planning + Design Department
• Inform, educate, and engage
with professionals
• Provide public com...
Casey Trees

Tree Canopy Goal
Casey Trees adopted a 40% tree canopy goal
Current UTC = 35.8%
Need to plant 216,300 trees
=...
Casey Trees

How we measure progress
Tree Report Card

A- Our current tree canopy is 36%
A+ Tree planting citywide has sta...
Casey Trees

Tree Protection
Development pressures are
causing a loss in tree canopy
• D.C. is not protecting our
existing...
Casey Trees

Tree Protection… is not working
1950 = 50%

2006 = 38%

Saint Elizabeth’s
Hospital
Redevelopment
(SE DC)

201...
Casey Trees

Tree Protection… is not working
1950 = 50%

2006 = 38%

Fort Lincoln
neighborhood,
COSTCO
development
(NE DC)...
Advocacy at Casey Trees
Advocacy

What we have been doing
• Provided public comment,
guidance, or assistance to
agencies, developers, and
private-...
Advocacy

What we wanted to accomplish
• Use our existing assets,
galvanize our volunteers and
help them act!
• Connect pe...
Advocacy

Today, let us share with you…
What we’ve accomplished in 6 months
• Engaged and advocated with 48 volunteer advo...
Our Volunteer Tree Advocates
Our Volunteer Tree Advocates

Defining our cadre
Tree advocates:
• are experienced volunteers,
private citizens
• work wit...
Our Volunteer Tree Advocates

A Tree Advocate’s role
Tree advocates:
• are not official
representatives of Casey
Trees - w...
Our Volunteer Tree Advocates

What it takes to be a Tree Advocate
 Attend ‘Stand up for Trees’
 Attend 2 Tree Advocates
...
Advocacy actions
Advocacy actions

• State of the Ward Town Hall
meeting (Ward 5 update)
• Parks Master Plan public
meetings
• September Lo...
Advocacy actions

• State of the Ward Town Hall
meeting (Ward 5 update)
• Parks Master Plan public
meetings
• September Lo...
Advocacy actions

• State of the Ward Town Hall
meeting (Ward 5 update)
• Parks Master Plan public
meetings
• September Lo...
Advocacy actions

• State of the Ward Town Hall
meeting (Ward 5 update)
• Parks Master Plan public
meetings
• September Lo...
Citizen Advocate
Handbook
Inside the Handbook

Regulations impacting trees
Inside the Handbook

Regulations impacting trees
Inside the Handbook

Key players
Inside the Handbook

Key players
Within one neighborhood, there
are many individuals and agencies
responsible for land and...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administra...
Inside the Handbook

Political designations
Inside the Handbook

Political designations
• Smallest governance level is
the Single Member District
(SMD)

BROOKLAND

5B...
Inside the Handbook

Political designations

5B01

5B05

5B02

5B
5B03
5B04

• ANCs provide ‘great weight’ in
the local de...
Inside the Handbook

Decision-making process
Inside the Handbook

How to advocate
The Advocacy Platform
Advocacy Platform

Landing page
• Current
initiatives
Advocacy Platform

Landing page
• Current
initiatives
Lobby Day Petition
Advocacy Platform

Landing page
• Current
initiatives
• Upcoming
actions
Advocacy Platform

Landing Page
• Current
initiatives
• Upcoming
actions
• Advocacy
tools
Lessons learned
Lessons Learned

Study best practice from other organizations
• We can learn a lot from national
(and local) advocacy orga...
Lessons Learned

Local advocacy is inherently different
• Relationship with decision-makers
Lessons Learned

Local advocacy is inherently different
• Relationships with our volunteers
Lessons Learned

Refine your message
• Choose your words, and your targets…
wisely
• Expect the unexpected
In 20 Years… our 40% tree canopy will be reached!
2012

2032

CANOPY RESTORED
After 40%

Our mission will endure
To enhance the tree canopy:
• Promote the practice of replacement
planting
• Encourage ...
After 40%

But our mission will endure

Our territories beyond DC in 20 years :
• Casey Tree Farm area (Berryville, VA)
• ...
After 40%

Our mission will endure

Our job to enhance tree canopy is never complete as
long as there are places to plant ...
Thank you

Maisie Hughes, Director
Emily Oaksford, Planning Associate
Planning + Design Department
Casey Trees . Washingto...
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“Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees

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Maisie Hughes, Director of Planning and Design, Casey Trees, & Emily Oaksford, Planning Associate, Casey Trees, discuss a citizen tree advocate program at the 2013 ACTrees Day.

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  • The handbook will serve as a reference guide to the who, what, and where of tree advocacy: WHO the key stakeholders, players, and decision-makers are in the District, WHAT the local tree regulations are in the District, and WHERE you can participate in the dialogue for the protection, restoration, and enhancement of the tree canopy of the District.The handbook will also help you to prepare for attending public meetings and other hearings where you can speak on the benefits of trees. Often, however, opportunities to speak up for trees may occur organically, within an existing dialogue. Here, you will need to “think outside the box” to respond to these people in a way that speaks to the benefits of trees.
  • Planning + Design DepartmentInform, educate, and engage with planning + design professionals in both public and private sectorsProvide public comment on upcoming developments or policies affecting the DistrictOffer planning and design consulting services
  • Use our existing assets galvanize our volunteers into action!Connect people to policy-makers and stakeholdershold decision-makers more accountable for their districtsshow officials that people care about trees
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Here is our headquarters, at 3030 12th Street NE. We are located in the Brookland neighborhood.
  • There are private residences. Remember, on these private properties, larger trees are protected by the Tree Bill (2002); based on assessments, this is the biggest opportunity area for new tree canopy
  • Other major players isDdot’s UFA. They manage the street trees within the Public Right of Way, which again, represents 7% of the canopy.
  • - Public Schools are also big stakeholders. This is also an opportunity area for new trees/larger canopy treesCasey Trees has been planting trees in DC Parks for xx years; Public school grounds + National Zoo + National Arboretum + cemeteries + reservoirs = 5% total land area of DC
  • DPR, Department of Parks and Rec holds many lands within the area.Interesting to point out here is that there are also many federally owned parks within the DC area.
  • Together, DPR+ NPS park lands = 20% of total land area of DCAs you can see here, there are some significant properties nearby to the Brookland neighborhood managed by NPS.
  • Together, DPR+ NPS park lands = 20% of total land area of DCAs you can see here, there are some significant properties nearby to the Brookland neighborhood managed by NPS.
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Together, DPR+ NPS park lands = 20% of total land area of DCAs you can see here, there are some significant properties nearby to the Brookland neighborhood managed by NPS.
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
  • The handbook will serve as a reference guide to the who, what, and where of tree advocacy: WHO the key stakeholders, players, and decision-makers are in the District, WHAT the local tree regulations are in the District, and WHERE you can participate in the dialogue for the protection, restoration, and enhancement of the tree canopy of the District.The handbook will also help you to prepare for attending public meetings and other hearings where you can speak on the benefits of trees. Often, however, opportunities to speak up for trees may occur organically, within an existing dialogue. Here, you will need to “think outside the box” to respond to these people in a way that speaks to the benefits of trees.
  • “Growing Savvy Tree Advocates: Citizen Advocate Handbook and Strategy” by Maisie Hughes & Emily Oaksford, Casey Trees

    1. 1. Growing Savvy Tree Advocates Casey Trees’ Advocacy Program and Citizen Advocate Handbook Maisie Hughes, Director Emily Oaksford, Planning Associate Planning + Design Department Casey Trees . Washington, D.C.
    2. 2. Casey Trees What we do Our Mission • To restore, enhance and protect the tree canopy of the nation’s capital.
    3. 3. Casey Trees What we do Planning + Design Department • Inform, educate, and engage with professionals • Provide public comment • Offer consulting services
    4. 4. Casey Trees Tree Canopy Goal Casey Trees adopted a 40% tree canopy goal Current UTC = 35.8% Need to plant 216,300 trees = 8,600 trees per year* The Mayor adopted this 40% goal in his ‘Sustainable DC Plan’ in 2012
    5. 5. Casey Trees How we measure progress Tree Report Card A- Our current tree canopy is 36% A+ Tree planting citywide has stabilized to about 10,000 Trees per year B- Tree health may be threatened in the future by the Asian longhorned beetle (ALB), which could affect 35% of our urban forest F Tree protection is still a big concern
    6. 6. Casey Trees Tree Protection Development pressures are causing a loss in tree canopy • D.C. is not protecting our existing trees • D.C. is not replacing trees at the same rate that we are losing them
    7. 7. Casey Trees Tree Protection… is not working 1950 = 50% 2006 = 38% Saint Elizabeth’s Hospital Redevelopment (SE DC) 2011 = 36%
    8. 8. Casey Trees Tree Protection… is not working 1950 = 50% 2006 = 38% Fort Lincoln neighborhood, COSTCO development (NE DC) 2011 = 36%
    9. 9. Advocacy at Casey Trees
    10. 10. Advocacy What we have been doing • Provided public comment, guidance, or assistance to agencies, developers, and private-sector professionals • Taught an advocacy class at Casey Trees, ‘Stand up for Trees’ twice a year
    11. 11. Advocacy What we wanted to accomplish • Use our existing assets, galvanize our volunteers and help them act! • Connect people to policymakers and stakeholders  hold decision-makers more accountable for their districts  show officials that people care about trees
    12. 12. Advocacy Today, let us share with you… What we’ve accomplished in 6 months • Engaged and advocated with 48 volunteer advocates • Attended 15 public meetings, 2 lobby days (with 13 councilmember office meetings) • Submitted 9 public comments (6 by advocates, 3 by staff) • Created a unique Citizen Advocate Handbook • Developed an online advocacy platform • Advanced an online petition (for lobby day)
    13. 13. Our Volunteer Tree Advocates
    14. 14. Our Volunteer Tree Advocates Defining our cadre Tree advocates: • are experienced volunteers, private citizens • work with Casey Trees staff • provide grassroots support of Casey Trees’ policy agenda • use Casey Trees’ materials and resources
    15. 15. Our Volunteer Tree Advocates A Tree Advocate’s role Tree advocates: • are not official representatives of Casey Trees - which is a benefit! • are volunteering their time, showing their dedication to the issues • are citizens of DC, speaking with their elected officials that represent their personal interests
    16. 16. Our Volunteer Tree Advocates What it takes to be a Tree Advocate  Attend ‘Stand up for Trees’  Attend 2 Tree Advocates Meetings per year  Complete 4 Advocacy Action per year • participate in Lobby Days • attend public meetings, charettes • submit public comment or testify
    17. 17. Advocacy actions
    18. 18. Advocacy actions • State of the Ward Town Hall meeting (Ward 5 update) • Parks Master Plan public meetings • September Lobby Day • Tommy Wells Community Coffee Hours
    19. 19. Advocacy actions • State of the Ward Town Hall meeting (Ward 5 update) • Parks Master Plan public meetings • September Lobby Day • Tommy Wells Community Coffee Hours
    20. 20. Advocacy actions • State of the Ward Town Hall meeting (Ward 5 update) • Parks Master Plan public meetings • September Lobby Day • Tommy Wells Community Coffee Hours
    21. 21. Advocacy actions • State of the Ward Town Hall meeting (Ward 5 update) • Parks Master Plan public meetings • September Lobby Day • Tommy Wells Community Coffee Hours 17%
    22. 22. Citizen Advocate Handbook
    23. 23. Inside the Handbook Regulations impacting trees
    24. 24. Inside the Handbook Regulations impacting trees
    25. 25. Inside the Handbook Key players
    26. 26. Inside the Handbook Key players Within one neighborhood, there are many individuals and agencies responsible for land and the trees on that land. BROOKLAND
    27. 27. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    28. 28. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    29. 29. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    30. 30. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    31. 31. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    32. 32. Inside the Handbook Key players Private Residences District Department of Transportation (DDOT) Urban Forestry Administration (UFA) BROOKLAND DC Public Schools DC Parks and Recreation (DPR) National Park Service (NPS)
    33. 33. Inside the Handbook Political designations
    34. 34. Inside the Handbook Political designations • Smallest governance level is the Single Member District (SMD) BROOKLAND 5B04 • SMDs contain approximately 2,000 residents • Each SMD elects a representative to serve on the Advisory Neighborhood Commission (ANC)
    35. 35. Inside the Handbook Political designations 5B01 5B05 5B02 5B 5B03 5B04 • ANCs provide ‘great weight’ in the local decision-making process • Developers are often required to present their plan to the ANC • Input at this local level can often change development plans and influence ANC recommendations
    36. 36. Inside the Handbook Decision-making process
    37. 37. Inside the Handbook How to advocate
    38. 38. The Advocacy Platform
    39. 39. Advocacy Platform Landing page • Current initiatives
    40. 40. Advocacy Platform Landing page • Current initiatives Lobby Day Petition
    41. 41. Advocacy Platform Landing page • Current initiatives • Upcoming actions
    42. 42. Advocacy Platform Landing Page • Current initiatives • Upcoming actions • Advocacy tools
    43. 43. Lessons learned
    44. 44. Lessons Learned Study best practice from other organizations • We can learn a lot from national (and local) advocacy organizations and campaigns
    45. 45. Lessons Learned Local advocacy is inherently different • Relationship with decision-makers
    46. 46. Lessons Learned Local advocacy is inherently different • Relationships with our volunteers
    47. 47. Lessons Learned Refine your message • Choose your words, and your targets… wisely • Expect the unexpected
    48. 48. In 20 Years… our 40% tree canopy will be reached! 2012 2032 CANOPY RESTORED
    49. 49. After 40% Our mission will endure To enhance the tree canopy: • Promote the practice of replacement planting • Encourage succession planting in neighborhoods and on streets To protect the tree canopy: • Manage invasive pests and disease • Combat destructive development
    50. 50. After 40% But our mission will endure Our territories beyond DC in 20 years : • Casey Tree Farm area (Berryville, VA) • Montgomery, Prince George’s County (MD) • Arlington, Alexandria (VA)
    51. 51. After 40% Our mission will endure Our job to enhance tree canopy is never complete as long as there are places to plant more trees!
    52. 52. Thank you Maisie Hughes, Director Emily Oaksford, Planning Associate Planning + Design Department Casey Trees . Washington, D.C. mhughes@caseytrees.org; 202.349.1893 eoaksford@caseytrees.org; 202.349.1892 3030 12th Street NE Washington, DC 20017

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