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In eras past, a CMO's job was often limited to the creation and handoff of leads; the pipeline took priority. These days, her responsibilities are broader: generating leads as she did before, but growing brand awareness in the process, while also retaining and evangelizing customers as advocates and impacting the bottom line. CMOs everywhere now have a larger part to play in the customer lifecycle, and as they step into this expanded role, it's critical they embrace a key partner in the customer experience: the CCO. In this presentation, Act-On's Matt Zelen dispels the myths of the partnership, demonstrating that CMOs and CCOs are more friends than foes, natural allies and collaborators, and the new, necessary power couple of the enterprise.