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Interview with Scott Brinker from ion interactive on the Modern Marketer

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In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker about the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Scott is the co-founder and Chief Technology Officer of ion interactive. Scott is also known in the MarTech industry for his ChiefMarTech blog, being program chair for the MarTech Conference, and for his super infographic that attempts to capture every marketing technology tool out there. As Scott says in his intro, he has been at the intersection of marketing and software development for his entire career. That is a perspective invaluable to marketers.

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Interview with Scott Brinker from ion interactive on the Modern Marketer

  1. 1. Presentation Title Subtitle
  2. 2. The Rethink Podcast Episode #4:What it Means to Be a Modern Marketer: In this Episode #4 of the Rethink Podcast, Act-On CMO Michelle Huff interviews Scott Brinker, the cofounder and ChiefTechnology Officer of ion interactive. They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. Take a look at some of the key takeaways/quotes we've compiled from this enlightening podcast
  3. 3. I think the first thing about being a modern marketer is you really embrace the customer experience as the domain in which you’re optimizing things, not just how did a particular communication piece go.
  4. 4. I’m a big fan of quality over quantity. One of the challenges we’re wrestling with is just the sheer volume of content and messaging that is out there in pretty much every field at this point. There’s a lot of competition for that attention.
  5. 5. My philosophy is that one of the best business partners we have as marketers is our head of sales. A lot of what we do is amplify what they do. They can only do it at a one to one, and we get to do things at scale.
  6. 6. Every business has its own dynamics of how it resonates with its particular target audience. And if there’s one thing the technology has really provided as a gift to us, as marketers, is we now have the ability to very easily test.
  7. 7. Regarding his super graphic on the marketing technology landscape: “I really should have a very large disclaimer on that graphic that says, Please, do not use this to select marketing technology vendors.
  8. 8. Predicting the future is hard, but we can be pretty certain there are going to be new channels and new touch points coming at us over the next few years. And those of us who get more comfortable with adapting to them as they come out, we’re going to have greater success.
  9. 9. The Rethink Podcast Episode #4: An Interview with Scott Brinker • Blog: Episode #4: What it means to be a modern marketer • Soundcloud: Rethink Podcast Episode #4: Interview with Scott Brinker • Website: www.act-on.com/podcast • iTunes: The Act-On Rethink Podcast
  10. 10. www.act-on.com | #ActOnSW | @ActOnSoftware Contact Us: +1 (877) 530-1555 sales@act-on.com
  11. 11. Links & Resources • The MarTech Landscape Super Infographic • ion interactive website: ioninteractive.com • Scott Brinker’s blog: chiefmartec.com • Scott’s new book: Hacking Marketing • Act-On website: www.act-on.com

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