The shifts to make as social media permeates today's marketing landscape The need for agile marketing has evolved out of the growing use and adoption of mobile and social, the new speed of business, the multiplication of communication channels available, and the transparency and accessibility social fosters. Agile is about being at the right place at the right time….and taking advantage of the conversations and trending topics being discussed, making the brand more relevant in the marketplace by associating it with current events.
Social and content go hand in hand. You need to have content to have a successful social strategy; otherwise, where are you driving your followers to, what is your call to action, and how are you measuring effectiveness of our social media? It is important that your social editorial calendar complements and supports your content marketing strategy. At Act-On, we look at social as a support function. The social team works cross functionally across the organization to amplify the initiatives and campaigns of the various departments. From product, to demand generation, to customer/partner mktg, to HR, to educational services, PR and others. Our content marketing team and PR team work closely to ensure that all companywide initiatives are tracked in the pipeline so that we can build out a creative content marketing calendar that directly coincides with the company’s launches, events and campaigns.Master Campaign Calendar –Take the master campaigns and build out a creative content calendar ofassociated blog topics, ebooks, surveys, videos, infographics, etc.that convey or discuss relevant topics associated w/ master campaigns]Content Marketing Calendar – [Use master and content calendar to build social strategy that supports each initiative. Identify hashtags that are related to campaign messaging and SEO keywords.]Social Ed Calendar –[Use the campaign themes, messages, C2Actions, and topics to createactionable and thought provoking posts that are optimized foreach of the social platforms; ie. Twitter, FB, LinkedIn and Google+)Share
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