Ask your audience – Want to know what matters to your target audience? Just ask them. Too many times, marketers guess at what their audiences might be interested, instead of directly asking them. You can do this in person, through email newsletters and via social media channels such as Twitter and Facebook.Leverage data – One of the best ways to create relevant content is to see what’s worked before, whether it’s downloads, shares, social media mentions, page views, or some other type of measurement. What did you audience respond to in the past? You can see what’s been successful, and try to find a way to put a different spin on the same topic. To do this, you need to be familiar with both web and social media analytics tools.Unearth trending topics – It may be a broad, but looking at different trending topics – via search and social media channels – may help spark ideas and give you a better understanding of what your audience is interested in a higher level. Investigate social mentions – If you want to see what’s hot in a particular industry or category, track them using a social media management or analytics tool. Seeing what people are sharing and saying around a particular topic can give you important insights into what your audience is interested in. For example, we use HootSuite to track a number of industry keywords, such as content marketing, SEO copywriting, content optimization and many others.
Point 3 – where did you get this from? Highly incorrect from my perspective.
http://socialmediatoday.com/feldmancreative/895511/what-do-other-people-have-do-my-content-marketing – Read this - very powerful closer in terms of shift from pushing sales message to giving selflessly
Let’s speak about this tomorrow.
Why don’t you do a business card draw as well? One person gets free service etc?
D'souza social content
Social Content The Future of ConnectingRelevant Content with People By Sandra D’Souza 2
Today• A little about Curate Bee and me• The shift in knowledge economy• What is Social Knowledge?• The Social Knowledge Economy• Why it’s important to connect people with relevant content• Important Strategies• Q&A“feel free to tweet and post comments during this presentation:@curatebee #actkm12” 3
Curate Bee• Started in 2012 and growing superfast• 100% Australian and female-owned• Focuses on content curation services on social media platforms but due to demand we are now expanding to: – social media marketing, – social media training, – creative marketing design, – implementing integrated cloud systems and, – copywriting 5
My background• Completed 3 degrees in Business and Accounting including an MBA from MGSM• Worked in Canberra, Sydney, Singapore, New York City, Ibiza and London• Mainly focused on Media and IT industries and spend 20 years working with businesses to grow their revenue using strategic approaches• Companies include MTV Europe, Perot Systems/UBS, EMI Records, News Interactive, Telstra (for Westpac & Woolworths) as well as consulted many fast growth entrepreneurial companies 6
How we deliver Social Media • Curation • Strategy • Copywriting • Implementation Content Marketing Design Integration • Concepts • Cloud systems • Delivery • Interactive technologies 7
The Shift in Knowledge EconomyBut first you need to get your systems in place 8
The Shift in Knowledge Economy Old Model – Working in Silos Manufacturing IT Accounts Marketing Retrieved from newvaluestreams.com. 9
Case Study no. 1 Saasu (Accounting) Saferpay Webex (Payment (Document Solution) Mgmt) DTH Development (Conference Rego) Joomla Onmi & Roundcube (Website) (Email) MailChimp Social Media (Email accounts Marketing)This organisation has no CRM, collaboration tools, online calendar, self servicecms or blog, social media plug-ins AND none of the systems above TALK to 10each other!
The Shift in Knowledge Economy New ModelConnectivity and integration connects people in an organisation Retrieved from WDD.com 11
Case Study no. 1 (website) (Online CRM) (Online Events)(Online Collaboration (Online Marketing) (Payment system) and Doc Mgmt) (Online (Online Project Mgmt) (Accounting)email, calendar, software) 12
Case Study no. 2Slides not includedUnfortunately, Case Study No. 2 issomewhat sensitive as it has not beenreleased yet 13
What is Social Knowledge?Our definition:“Continuous dialogue on open connected digital platforms between people and organisations based around content, ideas and subject matter.” 15
What is Social Knowledge?Social Media is not going away and it is not only for the young.The fastest growing social media users are women over the age of55 years old.Social media is quickly becoming a digitalplatform of choice to share knowledge.The sharing and collaboration ofknowledge is the new movement ofknowledge economy where people arebeing driven by the assumption thatsurrounding people possess moreknowledge about the situation or subject.The more people are connected to thecontent, the more likely it is relevant tothem. Hence the term, social knowledge. 16
The Social Knowledge Economy• Content Creation is still relevant and the social knowledge economy relies on them even more so• However the publishing and sharing of content is expected to be free as well as the ability to share it with as many people as possible.• Now it is regarded that the more people you share your content with, the more credible you are. The KPIs are so obvious among the share links that transparency in your work is more important than ever before. 18
Why it’s important to connect people with relevant content 19
The Importance of Relevant Content 67% of us experience information overload 20
In the next 60 seconds… 9 blogs will be published 175,000 tweets will be sent 700,000 status updates will be posted2,000,000 videos will be watched 21
The Importance of Relevant Content• If you are a subject expert matter, professional organisation or specialty organisation, you must connect people with your content• User engagement is more important that just publishing content on your site• People are more likely to find out about you from social media contacts than via search engines 22
Curating Content Ask your audienceInvestigate social Relevent Leverage Content data mentions Unearth trending topics 24
Sharing Content1. Start curating relevant articles similar to your expertise to all social media platforms2. Post them 3 to 5 times a week between 9am and 3pm Monday to Friday3. Never post after 3pm on Friday or after 8pm unless your topic is relevant to entertainment or celebrity gossip4. Promptly respond to comments made about your posts especially thanking or liking them 25
Important StrategiesAs we move toward 2013, remember this: Great content + Other people = Growth. 26
Important StrategiesYou can implement these strategies bookmarking the relevantnews websites with targeted content and sharing them on allsocial media platformsOr use curation application like NewzSocialOr have someone do it for you (hint hint) 27
Business Card DrawOffering a free month of our Content Curation Service Lite Pack valued at$500 to the winner of our business card draw. The winner will receivecuration service of up to 5 relevant articles a week, post them to their socialmedia accounts at the most effective timing to increase readability.Hand in your business card or contact details if you are interested. 28