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Treating Apps as Startups

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The numbers of mobile devices and platforms are increasing year on year so it's easy to see parallels with the startup community.

The 10 donts and donts of mobile content development highlight key characteristics and offer an essential guide to launching an app or multitouch book.

Further examples from Brandwidth's folio of titles for clients such as Disney, Warner Music Group, BBC Worldwide and Lucasfilm highlight the benefits of solid planning, great design and world-class development.

This presentation was given at the ICT Summit in Warsaw, Poland.

http://ict.web.gov.pl/index.php

Published in: Mobile, Software
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Treating Apps as Startups

  1. i‘ . -'1' ‘D'. 9 .1 . , 1 [F I i1 » 1 2 '9, ‘ 1 y W Treating Apps as Start Ups Dean Johnson, SVP of Creative Innovation, Brandwidth Group @activnghtbrain @BrandwidthHQ : / T -31.1: 1 ll 7 V ‘J ‘i fr‘ . - w, '.1--. -:. v'1v . '» mm. j: 1 . l 4 V 3‘ -4‘ §_ p I‘ U
  2. activrightbrain THE TOP 10 DON'TS AND DON'TS OF MOBILE CONTENT DEVELOPMENT @Brandw idthHQ
  3. 1. DON'T BE BLINDED BYTHE NUMBERS Cautious projections - Startups don't rnalce maney: in month ‘i L Eye"; l @activn'ghtbrain @BrandwidthHQ g _: ;.-7‘ l
  4. 2. DON'T FORGET YOUR BUSINESS 50% of our business is improving processes __ . ,_. J5'-2'“. .f, “M _ F , Q]! C‘ , AN, ‘ '2». . -A. l. ’ *7 ‘ 1 X74 v", ' r J"/ _ -' : ‘ , ' . .; ~ my 1 r I ‘ I y ‘,1 . * 1 / .1.. -. g 1 V w ' - _. ._ '- ' 3'-—. ’ _. _. @BrandwidthHQ
  5. 3. DON'T RUSH TO MARKET Just good enough isn't good enough 5'1: ‘ _ ‘Cr-‘ ‘J " / ":3, I 1;, ll. ‘ ’ ‘. ~/ ‘A ‘1 f‘ 1'. ‘-7' T ‘ iii 11? @actrvnghtbrarn , @BrandwrdthHQ
  6. 4. DON'T OVERDEVELOP WTF am I meant to DO?
  7. 5. DON'T FORGET YOUR AUDIENCE User testing is not a luxury C/ V) @activn'ghtbrain ' @BrandwidthHQ
  8. 6. DON'T FIRE AND FORGET Treat like a physical prodluctlwith real arid virtual opiportunitiesigio sell .5‘ 3 ) 1i i .1; @activrightbrain I " @BrandwidthHQ
  9. 1._ ’v, "-vi» . “ ‘ ll ,1 '7. DON'T BELIEVE THE HYPE Be wary got ’soit' launches § @activn'ghtbrairi ‘‘ ' @BrandwidthHQ
  10. 8. DON'TD| SAPPEAR You're the publisher, people will want to speak to you @activrightbrain @BrandwidthHQ
  11. 9. DON'T SWITCH OFF LIFE SUPPORT Ongoing updates based on behavior " ’ J .21 r’; ' 1 . ,: ~. /2‘ l ,1‘: . J / 1.’I‘* lg’; 1/ .2 1;; r l? ‘ ,1 - l‘ . En, / , / "71 , *3 I ‘ - ‘7 ' ‘ H-R: // J . V @activn'ghtbrain I ‘ ; @ 1. w’ M
  12. IO. DON'T FORGET THE ICON Remember, it stays on the desktop IIIIIIINEY In Til! uromurrs
  13. THE BUSINESS MODELS L F @actIvnghtbraIn @B, andw, dthHQ
  14. Led Zeppelin: Sound and Fury — US #1 on day of release — Top 10 category position held for 7+ wks 1 Apple Store promotion ‘In Conversation with Neal Preston’ at NYC Apple Store WARNER MUSIC INTERNATIONAL @activrightbra1n 1 @Brandwidthl~lO
  15. The Doors — US #1 Music app LEADER — Apps of the Week in The Guardian, Gizmodo and Apps Magazine — Awards: ’ 1 ‘ e Apps Magazine 2013 Apps Awards 0 Kirkus Best Book Apps of 2013 x 1 @activrightbraIn @BrandwidthHQ
  16. Saving Mr. Banks - US #1 on day of release and retained for 9+ Wks PREACHER — Top 10 category position held for 30+ wks — 100,000+ Downloads ~ — Webby Awards Finalist ‘isnzp I @activnghibrain @BrandwidthHQ
  17. Demi (The Book) — #1 Book in 36 countries — Revolutionary HTML5 interactive widgets — Apple's Best of 2013 top 10 ~ 'Made for iBooks’ title. HOLLYWOOD RECORDS 1 @activnghtbrain @BrandwidthHQ
  18. Doctor Who Encyclopedia — #1 App in UK & US within 24 hours of launch — App of the Week in more than 20 countries — Apple described the app as "truly awesome" Ell}! @actn/ rightbrain 1 @BrandwidthHQ
  19. Journey to The Exoplanets — #1 App in UK& US — App of the Week in more than 30 countries 7 Awards: * Lovie Awards Winner 0 SXSW Finalist * FWA App of The Day *9 Apps Magazine App of The Day 6 Webby Awards Honouree SCIENTIFIC AMERICAN“ @activnghtbrain 1 @BrandwidthHQ
  20. Star Wars Scene Maker T Box — #1 App in UK & US on day of launch — Top 10 Entertainment App in more than 40 countries — 300,000+ Downloads in first week ““ — 1,000,000+ Downloads to date 1 @activrighibrain @BrandwidthHQ
  21. F: sh — In-house creative designed, illustrated, written and narrated D]y, ER — All channels social fun, online simulation — App firsts: » _ . — Living Sea — My Story - No more pages — 2-way storytelling fix BRANDWIDTH s 1 @activnghtbrain @BrandwidthHQ
  22. The Numinous Place DR EAIME R — Transmedia Fiction 500 pages of seamless narrative — Interaction is recessive, not excessive — Kickstarter Development funding ($75k) » _ . — Apps Magazine "The Numinous Place is promising to be one of the most mind-bending and revolutionary apps we've ever seen. " Q», BRANDWIDTH s 1 @activnghtbrain @BrandwidthHQ
  23. www. brandwidthgroup. com Dean Johnson, SVP of Creative Innovation @activrightbrain @BrandwidthHQ

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