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Innovation Principles (part 1 - insights) @daniel_egger


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This is a brief summary of an MBA class that we hold about "Innovation Principles". This class was highly interactive and we worked mostly our intuition, questening a lot and provoking our mental models.

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Innovation Principles (part 1 - insights) @daniel_egger

  1. 1. I N N O V INNOVA T I O N P R I N C I P L E S  part 1 insights
  2. 2. Anderson Penha André Coutinho Daniel Egger Marcelo Fernandes@anderson_penha@anderson penha @andrehcoutinho @andreh o tinho @daniel_egger @daniel egger @fernandes2050
  3. 3. What is a principle? (Lat. (Lat principium = start, origin) start origin) norms or conducts that guide  the individual;  universal maxims initiated by desire i iti t d b d ishould be followed by everyone start of something start of something creation of a causality further possible axiom empiric monitoring reproducibility
  4. 4. • (lat innovatus pp of innovare “renew alter“) innovatus, pp. renew, alter )• 16 century• renew something that exist or not• introduction of something• initially not linked with financial terms• change the social value (to the better)• changes the cognitive process• origin in art and cultural movements• positive impact (subjective)
  5. 5. Innovation principles =start something to create or renew something something * (start + create)
  6. 6. something g * (start + create)
  7. 7. innovationmolecules
  8. 8. ActInspirations Exploration Production &  experimentatio Exploit Inspiração n Inspiração Conceituation C it ti LIVRE IntegrationThink Creation Extrapolation Create Inspiração Prototipation
  9. 9. insights g ideas things g
  10. 10. Insights Idéias Coisas
  11. 11. Insight...I i ht
  12. 12. ...happens when people pp p p recognize relationships or create new association t i tibetween objects and actions who could help in solving new problems. bl (source: Britânica)
  13. 13. relationships elements l t whatever
  14. 14. lookintuitively (source: webster)
  15. 15. insight = open to experimentation and capture whatever new and old elements,connecting them intuitively.
  16. 16. I reality world of ideas and things (subjective or  “individual”) (Realität) perception cognition group socialunderstand, concepts, memories, appearance, introspectio conscious n we reality ( j (objective or  insights “social”) (Wirklichkeit) imagination, fantasy, you  subconscious dream, intuition, attention affects, emotions (source: Lutz Hartmann)
  17. 17. I (Anderson Penha)
  18. 18. socrates
  19. 19. consent
  20. 20. “Each individual plays his role in life has  been determined by the by the  propellant engines of the machine that  was not built by the individual ", La  Mettrie (Man Machine, 1748)
  21. 21. Industrial Engineer:Industrial Engineer: – Batch processing – Continuous flow
  22. 22. Standardization• C Coca Cola  C l• Lamps• V lid i Validation• Educational Systems• Financial Model,  l d l Fashion Vail, Tayler e Lenin 
  23. 23. • Specialization – Do the same task every  day (Taylor‐fashion) day (Taylor fashion) – Adam Smiths division  of labor – Dehumanization
  24. 24. Henry Ford (Model T) ‐ 1908 7882 operations to ass i emble the car 949 people  physical strong people 3338 normal people p p Rest: women and children 670: men without legs 2637: with only one leg y g 2: armless man 10: blind (source: third wave)
  25. 25. Sy ynchro onizatio on f (time = tim and cost e) me 09hs ‐ 17hs Schoo ol Unifo orm Transp stem portation sys Health h syste etc em c.
  26. 26. Creativity is declining Creativity is decliningsince... 1990 (Kyung Hee Kim)
  27. 27. Efficiency vs Resiliency vs.
  28. 28. (source: creative man, Kopenhagen Institute for Future)
  29. 29. ConceptualizeConceptualize• Latin ‐ "something conceived“• Cognitive unit of meaning• Abstract ideas mental sy ideas, mbol• Mental representations• Abstract objects• Priori and posteriori
  30. 30. Premises that may increase the likelihood of P i th t i th lik lih d finsights:• Look for the contrast• Interact with everything Interact with everything• Be chaordic• Question a lot• Look beyond the obvious• Do not be afraid to re‐structure the initial  problem bl• Trust your intuition• Try new relationships Try new relationships
  31. 31. • A h i Anachronism• Reality (technical mode, intelligent  mode, unmod)• Isomorphism• Scenography• Multi‐sensory stimulation Multi sensory stimulation• Contextualize• Theory paper (social atom; new  papers))• Storm and calm• Passion and pain (trigger for changes)• Parasite• Chunking• Mental Model Mental Model
  32. 32. InsightsI i ht ideas id things thi = = = possibility whatever something to create
  33. 33. innovation =whatever possibility to create something