Zeitgeist describesthe interactions,values and believes ofa society. It is the“spirit of times” andthe “soul of society”.
It describes the period after the present.The Future is inevitable, partial or notknown and symbolizes changes anduncertainty.It is a combination of new or existingvariables and their amplitudes.
Future ofthe PastFuture ofthe PresentFuture of theFuture
We live, already lived or are reallyclose to the Future of the Past. That iswhy we have more facts andinformation that transforms it into apool of insights and deeperunderstanding of changes.
1966“Probe of the future”, TRW66 forecastsMostly wrong1967“The Year 2000”, Macmillian100 inventions15% corrects10% partial correctSteven P. Schnaars
The Future of the Present generates newrealities and identifies new possiblechanges, logics, risks and opportunities. Itis a combination of several variables fromtrends to fictions.The primary objective is to amplify andcreate new perspectives anticipatingdecisions.
The spread of computersand the Internet will putjobs in two categories:People who tellcomputers what to do,and people who are toldby computers what todo.” Only one of thesetwo job categories will bewell paid.Marc Andreessen
After Next (AN) is a vision that is exploredupon a created and selected future. It usesFiction and variables from scenarios as astarting points. AN identifies new possiblerealities, logics and not yet existingopportunities. Once created it turnsatemporal, a reality, that we do not knowwhen it will happen.
It is the process of exploring,understanding and creating new futurerealities. Its objectives is to create anew future consciousness of possiblechanges, identify new opportunities,risks and logics for the present context.
Planner Futurist(Specific Theme; 3-5 years;may use inputs from theFuturists)(Multiple perspectives; morethan 5 years; constantly in theflux)
ExploratoryQualitativeNormativeQuantitativeFuture Studiesapplies multipletools to explorenew realities.
- Mechanical Extrapolation- Unexplored Assumptions- Not to imagine- Work only with ONE future- Search for a solution instead of opportunities- Predict the future- Judge the future with todays values- Low Flexibility- “Fashion” Tools- Super simplified Tools
“We did not invent time travel yet(unknonw)too change the past.Our only opportunity isto create a new future.