SIX METHODS
OF INFLUENCE FOR

PERSUASIVE
PRESENTATIONS
RECIPROCITY
CONSISTENCY
SOCIAL
PROOF
LIKEABILITY
AUTHORITY
SCARCITY
www.activepresence.com/presentation-theory
www.activepresence.com/presentation-theory
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Six Methods of Influence for Persuasive Presentations

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A slideshare to support our six-part blog series based on Robert Cialdini’s methods of influencing people, as per his pivotal 1984 text Influence, the Psychology of Persuasion. We have adapted the six methods of influence to illustrate their applicability to the creation and delivery of memorable, more persuasive sales presentations.​ Visit www.activepresence.com/presentation-theory/ to read the posts.

Published in: Technology, Business
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Six Methods of Influence for Persuasive Presentations

  1. 1. SIX METHODS OF INFLUENCE FOR PERSUASIVE PRESENTATIONS
  2. 2. RECIPROCITY
  3. 3. CONSISTENCY
  4. 4. SOCIAL PROOF
  5. 5. LIKEABILITY
  6. 6. AUTHORITY
  7. 7. SCARCITY
  8. 8. www.activepresence.com/presentation-theory
  9. 9. www.activepresence.com/presentation-theory

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