How to Structure Business PowerPoint Presentations

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If you want your audience to remember your key sales messages (and act upon them) after your business presentation, it is going to need a solid structure. Effective PowerPoint presentations are well-planned. There is no way around the fact that this takes time.

It is useful, when starting out, to have a goal in mind. What information do you want the audience to remember? What action do you want them to take? Structuring your presentation is much simpler if you are clear about the success criteria.

This slide deck illustrates an easy-to-follow model for presentation structure, allowing you to create effective PowerPoint presentations that your audience will long remember.

If you'd rather view the infographic, click here: http://www.activepresence.com/blog/2013/9/10/how-to-structure-business-powerpoint-presentations

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How to Structure Business PowerPoint Presentations

  1. 1. Create Impact Call to Action Questions Awaken Interest Guide Understanding Create Impact Source: Davidson, C. S. (2010) Successful Speaking Secrets Quick Reference, 1st Ed. Active Presence Limited, UK FOLLOW THIS SIMPLE MODEL TO CREATE EFFECTIVE AND ENGAGING POWERPOINT PRESENTATIONS THAT YOUR AUDIENCE WILL LONG REMEMBER
  2. 2. AWAKENINTEREST ONE CHANCE TO MAKE A FIRST IMPRESSION ONLY GET YOU
  3. 3. AWAKENINTEREST 200WORDS TO COMMIT YOUR OPENING MEMORY
  4. 4. AWAKENINTEREST BORING IS WITH STARTING
  5. 5. GUIDEUNDERSTANDING PROBLEM: AUDIENCE ATTENTION %payingfullattention Time (m) WILL dip Source: Mills, H.R. (1977) Techniques of Technical Training, 3rd Ed. Macmillan, London
  6. 6. GUIDEUNDERSTANDING Long Term Memory Working Memory
  7. 7. GUIDEUNDERSTANDING BULLET-POINT LISTS MUST GO! (like this one)
  8. 8. CREATEIMPACT PEOPLE LOVE THEY ARE A GREAT WAY TO BE REMEMBERED STORIES
  9. 9. CREATEIMPACT KEY MESSAGES STORIES TO ALWAYS LINK
  10. 10. CREATEIMPACT Repeat Repeat YOUR KEY SALES MESSAGES… Repeat Repeat
  11. 11. CREATEIMPACT …TO RE-ENGAGE THE AUDIENCE %payingfullattention Time (m)
  12. 12. CALLTOACTION ?? ? QUESTIONS DEAL WITH THEM BEFORE YOU CLOSE
  13. 13. CALLTOACTION ACTION NATURAL SEEM THE SHOULD
  14. 14. CALLTOACTION MAKE SURE YOUR VOICE IS THE LAST THING TO BE HEARD
  15. 15. activepresence.com

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