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Social media short talk

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Short talk used for 10 minute presentations including 4Networking and Business Club Norfolk

Published in: Business, Technology
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Social media short talk

  1. 1. Get Social Media Savvy Kate Elliott
  2. 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com www.youtube.com www.twitter.com www.linkedin.com
  3. 3. Why should I care about using social media for my business? • Twitter had 18 million global users at end of 2009 - Mashable.com • “Facebook now has over 500 million active users worldwide; more than half of which visit the site at least once a day” - Facebook.com • “The age of the average web 2.0 (ergo social media) user is 33” - PC World •It’s FREE!!!
  4. 4. Top Tips for Using Social Media for Business • Watch & listen before you “speak” • Integrate with current website - * LINKS * • www.bit.ly and www.tinyurl.com • Competitions and offers • Encourage and engage conversation – be helpful • Market research • Select your tone of voice – consistent with brand • Don’t be too “salesy” – communicate not broadcast •Time-saving – Hootsuite, Tweetdeck etc. • Mobile – GPS – 4sq
  5. 5. www.twitter.com
  6. 6. Useful Links •www.mashable.com - Social media news •www.bbc.co.uk/click - The BBC’s technology website •www.nma.co.uk – New Media Age Local Social Media Stars www.lambdafilms.com www.thebestof.co.uk/norwich www.broadhousehotel.co.uk
  7. 7. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 kate@activemd.co.uk www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts

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