Today, call tracking is more than just counting leads. It is the gateway to improved customer service, attribution to advertising success, and integrated marketing across multiple platforms. Here are 10 secrets best-in-class digital marketing agencies are using.

1. 10
Call Tracking
Secrets Used by
Marketing Agencies
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DNI displays a unique phone number on websites for
every visitor session. They associate caller ID
information, phone number, geo-location, website
browsing history, referral source information and more.
With DNI you know what is making the phone ring.
Dynamic Number Insertion (DNI)
Call Recording wraps quality control,
compliance, customer segmentation and
employee performance monitoring into a single
package. Sales managers get instant access to
sales calls to help improve their sales team’s pitch.
Call Recording
View incoming phone call metrics in Google Analytics.
Now offline campaigns such as print, television, and
radio can be tracked alongside your online campaigns
within Google Analytics. Know how all your campaigns
are performing at a glance.
Google Analytics
Don’t lose leads to misrouted calls. Call routing reduces
time-to-answer and effectively routes inbound callers to the
right staff member. You control how calls are routed - based
on marketing campaign, territory, or time of day.
Call Routing
When the phone rings you’ll hear a ‘whisper
message’ telling you the source of the call before
being connected to the caller. Your sales staff and
account managers will know how to tailor their sales
call to a customer’s needs even before saying, ‘Hello’.
Whisper Messages
Make your analytics data more useful and accurate by
associating incoming calls with specific campaign and
keyword. Now with call tracking a customer’s assigned number
becomes their fingerprint – a unique identifier that shows details of
their actions on your website right down to the keyword.
Campaign and Keyword Tracking
Website visitors are more likely to call a local
business. For companies doing business in different
regions of the world, country specific numbers can
be used. Local phone number display with call
tracking significantly increases website leads.
Local Phone Number Display
Today, call tracking is more than just
counting leads. It is the gateway to
improved customer service, attribution
to advertising success, and integrated
marketing across multiple platforms.
Here are 10 secrets best-in-class digital
marketing agencies are using:
Configure real-time custom email reports to include the metrics
most important to an online marketing strategy. When the phone
rings you’ll get an email with the caller’s details including web
session history, referral source, location and more.
Custom Email Reporting
Know what webpages your visitors view before
calling you. With website session tracking, the
webpage visit history is logged and reported so
you can optimize websites for more conversions.
Website Session Tracking
Get the big picture with dashboard reports. Keep the metrics most
important to your campaign at your fingertips to instantly monitor
performance and make changes to turn negative trends positive.
Dashboard Reports
Create Your Free Call
Tracking Account
Search
Lead from
Pay-Per-Click
Campaign
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