Active conversionsalesmarketingeffectiveness

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Sales & Marketing Effectiveness

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Active conversionsalesmarketingeffectiveness

  1. 1. ActiveConversion ‘ Marketing Intelligence for Sales’ www.ActiveConversion.com 1-877-872-2ROI
  2. 2. Introduction <ul><li>Perceived Challenges </li></ul><ul><li>Benefits of ActiveConversion </li></ul><ul><li>Value of Use </li></ul><ul><li>Workflow </li></ul>
  3. 3. <ul><li>Unable to know who is researching your solutions </li></ul><ul><li>Score and identify higher quality sales leads </li></ul><ul><li>Automate lead activity to sales team </li></ul><ul><li>Automate lead nurturing </li></ul>Perceived Challenges
  4. 4. <ul><li>Identify 4 times more sales opportunities </li></ul><ul><li>Prioritize prospects with auto lead scoring system </li></ul><ul><li>Automatically nurture prospects </li></ul><ul><li>Be notified when key prospects are looking or re-engaging </li></ul><ul><li>Make sales efforts more efficient </li></ul>Benefits of ActiveConversion
  5. 5. <ul><li>Companies using marketing automation typically: </li></ul><ul><ul><li>Increase leads by 129% </li></ul></ul><ul><ul><li>Increase sales by 65% </li></ul></ul><ul><li>Using lead scoring and nurturing: </li></ul><ul><ul><li>Opportunity close rate increases by 30% </li></ul></ul><ul><ul><li>Revenue increases by 18% </li></ul></ul><ul><ul><li>Revenue per deal increased by 17% </li></ul></ul><ul><li>* Forrester Research 2007 </li></ul>Value of Use*
  6. 6. How does ActiveConversion help your sales strategy? Marketing, Branding and Advertising Conversion % Increases Prospects are automatically Scored Prospects are nurtured with auto-drip and score increases with positive response Close % Increases Sale $ Increases Auto-routed to the Account Manager

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