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Top 30 Sports Teams on Facebook

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Top 30 Sports Teams on Facebook

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Discover the world's Top 30 sports teams on Facebook today! Over 9 different countries and 4 different continental regions are represented.

Discover the world's Top 30 sports teams on Facebook today! Over 9 different countries and 4 different continental regions are represented.

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Top 30 Sports Teams on Facebook

  1. 1. Top 30 Teams on Facebook  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  2. 2. Selection & Rating Criteria • Only official Pages were considered for this assessment, meaning the team has some type of direct affiliation with the Facebook Page • Only team Pages over 300k fans (Likes) were evaluated • Teams from all sports and countries were eligible • Activ8Social clients were not eligible • Each team’s Facebook Page was rated on a scale of 1-10 by the following criteria with the highest total score winning: Size: Total number of “Likes” (or fans)* Frequency: Regularity and consistency of updates Engagement: Authenticity and overall level of team/fan interaction Promotion: Sponsor activation, contests, and links to digital assets Content: Variety, originality, and quality of media uploads and updates • Tiebreakers given to team with highest “Engagement” score *Fan data courtesy of AllFacebook.com and current as of 4/10/11 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  3. 3. #1 FC Barcelona www.facebook.com/fcbarcelona Fans: 12,281,734 Sport: Soccer (Football) League: La Liga (Spain) Breakdown: With stars like Messi, Xavi and Villa and the support of all of Catalonia behind them, no team on Facebook has as many fans as the reigning La Liga champs. This Page offers fans a steady stream of updates and incorporates sleek design on several custom tabs. Notable: The “Fan Map” application highlights the ubiquity of FC Barcelona’s fan base by allowing you to drag and drop your photo on an interactive global map and send messages to other fanatics. Size Frequency Engagement Promotion Content TOTAL 9 8 9 9 8 43 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  4. 4. #2 Real Madrid www.facebook.com/realmadrid Fans: 11,178,834 Sport: Soccer (Football) League: La Liga (Spain) Breakdown: Slotting in right behind Barcelona, just like in the league standings, are their arch rivals, Real Madrid. Led by Cristiano Ronaldo featured on a clever default landing tab, this Page is rich with engaging apps and links to player social media accounts. Notable: With over 14,000 fan photos, it is very clear how supportive this club’s fans are. There is also a custom tab that allows fans to create their own Real Madrid avatar, a very unique option. Size Frequency Engagement Promotion Content TOTAL 9 8 9 7 8 41 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  5. 5. #3 Arsenal www.facebook.com/arsenal Fans: 5,172,218 Sport: Soccer (Football) League: English Premier League (EPL) Breakdown: Nobody knows how to entertain like Arsenal with their beautiful passing and exciting style of play. In similar fashion, their Page offers sleek options like Arsenal TV and a team store. The Twitter tab with all the teams tweets is a nice touch. Notable: One of the cooler features is the “Welcome” tab that links to information on every single player and allows fans to “Like” individual players such as Fabregas or Arshavin directly from Arsenal’s Page. Size Frequency Engagement Promotion Content TOTAL 8 8 8 8 7 39 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  6. 6. #4 Galatasaray www.facebook.com/galatasaray Fans: 4,922,733 Sport: Soccer (Football) League: Super Lig (Turkey) Breakdown: The club of Turkish soccer star, Arda Turan, is very active on Facebook. Updates are primarily fed from the team site, but arrive often and include media that fans respond to. The Page is heavily customized with more custom tabs and activations than you can shake a stick at. Notable: The “GSTV” tab features video content from the Galatasary Sports Club and a programming guide for upcoming features so fans can plan ahead to watch on Facebook. Size Frequency Engagement Promotion Content TOTAL 8 8 6 9 8 39 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  7. 7. #5 Chicago Bears www.facebook.com/chicagobears Fans: 1,468,624 Sport: Football (American) League: National Football League (NFL) Breakdown: “Da Bears” have a very active and engaged Page triggered by frequent posts, fun contests and unique content. The team goes so far as to comment on fan content. The “Fan Zone” tab allows Bears fans to interact, while activating Motorola and Toyota. Notable: The Bears “Fan of the Week” tab highlights the photo and story of one crazy fan each week. Tying Chicagoland Toyota to the emotional stories of Bears fans makes for a solid season-long sponsor activation. Size Frequency Engagement Promotion Content TOTAL 6 7 8 9 8 38 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  8. 8. #6 Liverpool www.facebook.com/liverpoolfc Fans: 5,122,381 Sport: Soccer (Football) League: English Premier League (EPL) Breakdown: Liverpool’s Page is pretty simple, but the power of the brand is undeniable with over 5 million fans. “You’ll never walk alone” on this Facebook Page. A team store, Twitter feed and clever “Welcome” tab offer some customization. Notable: The Page is rich with media, including 17,000 fan photos, and enables fans to shop directly on Facebook. It’s solid, but limited unique content holds this Page back from topping the previous spots. Size Frequency Engagement Promotion Content TOTAL 8 7 6 9 7 37 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  9. 9. #7 New York Knicks www.facebook.com/nykicks Fans: 619,580 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The Page posts videos to pump fans up before games and promotes Knicks pride. They keep fans involved and do a great job playing on the “Like” term. One of the most visually appealing Pages of the Top 30. Notable: The interactive schedule allows fans to post their thoughts on each game, purchase tickets and RSVP. “Like” everything else on the Page, it’s also easy on the eyes. Size Frequency Engagement Promotion Content TOTAL 4 8 8 8 9 37 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  10. 10. #8 New England Patriots www.facebook.com/newenglandpatriots Fans: 1,893,198 Sport: Football (American) League: National Football League (NFL) Breakdown: The Patriots Page is one of the better ones from an American team, fueled by a ton of content with clever gimmicks like “Flashback Friday” and “Video of the Day” to keep the fans engaged. Notable: The Patriots “Fan Zone” tab draws fans in to listen to live radio from Patriots.com, answer polls and trivia, send Patriots gifts and engage with several other sponsored features. Size Frequency Engagement Promotion Content TOTAL 6 8 8 7 7 36 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  11. 11. #9 AC Milan www.facebook.com/acmilan Fans: 3,245,369 Sport: Soccer (Football) League: Serie A (Italy) Breakdown: The Page boasts tons of news, photos and videos with text in both Italian and English. They integrate the team store and include the ability to create a jersey with your name and number, then share it with friends on Facebook. Notable: The Italian team has a custom “Milan News” tab that provides team info in an impressive, visually pleasing manner. It has scores, standings and player news all in one easy-to-read format. Size Frequency Engagement Promotion Content TOTAL 7 7 7 7 8 36 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  12. 12. #10 New York Jets www.facebook.com/jets Fans: 730,522 Sport: Football (American) League: National Football League (NFL) Breakdown: The Jets Page recently saw a surge with the teams playoff run. They do a great job of activating sponsors and creatively engaging fans via multiple contests and promotions. The Jets are definitely one of the most “social” teams in the NFL. Notable: The Jets spearheaded the “Ultimate Fan” Facebook game that is featured prominently. It gives fans different online challenges to become the ultimate Jets fan, while mixing in a little sponsor activation. Size Frequency Engagement Promotion Content TOTAL 4 6 8 9 8 35 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  13. 13. #11 Manchester United www.facebook.com/manchesterunited Fans: 11,681,781 Sport: Soccer (Football) League: English Premier League (EPL) Breakdown: A year ago nobody in the EPL was on Facebook, but that has changed. The powerhouse of English futbol, “Man Utd” is also a potential powerhouse with over 11 million fans. However, we’re disappointed in how the United activate their passionate global fan base. Notable: It would serve the United well to provide more interactive content and engagement rather than redundantly using every tab to “Like” the team or purchase a new red Nike jersey. Size Frequency Engagement Promotion Content TOTAL 9 8 7 5 6 34 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  14. 14. #12 Dallas Cowboys www.facebook.com/dallascowboys Fans: 2,528,369 Sport: Football (American) League: National Football League (NFL) Breakdown: Fitting that one of the first American teams on our list is “America’s Team”. The Cowboys churn out a lot of content, including a “Deal of the Day” on team merchandise or memorabilia. Their massive fan base also puts out its fair share of content. Notable: The “Welcome” tab offers Cowboys fans access to exclusive content including videos, merchandise deals, and virtual gifts. It also includes a Cowboys Twitter feed, but no sponsor activation yet. Size Frequency Engagement Promotion Content TOTAL 7 9 5 6 7 34 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  15. 15. #13 Vancouver Canucks www.facebook.com/canucks Fans: 348,386 Sport: Hockey League: National Hockey League (NHL) Breakdown: The Canucks provide more video and photo content than almost any other team on Facebook and their fans contribute well. The “Welcome” tab is sleek and they do a phenomenal job of activating sponsors through engaging apps. Notable: We don’t know which is cooler - the “Fountain Tire” game where you shoot a puck on goal or the “Playoff Suite Contest” where you play arcade games to win playoff prize packs. Size Frequency Engagement Promotion Content TOTAL 1 8 7 9 8 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  16. 16. #14 Denver Nuggets www.facebook.com/denvernuggets Fans: 516,412 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The Nuggets are one of the more social NBA teams. The Page utilizes custom tabs, including one that gave fans the opportunity to vote for the Nuggets players to be All-Stars. They also donate money to local charities for “Likes” and sharing of Page content. Notable: The Nuggets ongoing “Facebook Fan of the Game” photo contest is a phenomenal concept and activation. The winning fan gets a pair of tickets to the next home game and is featured on the Jumbotron. Size Frequency Engagement Promotion Content TOTAL 3 7 8 8 7 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  17. 17. #15 Boston Celtics www.facebook.com/bostonceltics Fans: 3,837,128 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The Celtics feed their loyal fans video and photo content with reasonable frequency, and Shaq joining the squad this year has clearly improved their Facebook footprint. The ability to buy tickets on the Page is a cool feature. Notable: The Celtics “3-Point Play” game pits fans against each other as they pick the Celtics’ stats leaders each game. Assists seem like a no-brainer with Rajon Rondo on your team. Size Frequency Engagement Promotion Content TOTAL 7 7 8 5 6 33 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  18. 18. #16 Detroit Red Wings www.facebook.com/detroitredwings Fans: 492,124 Sport: Hockey League: National Hockey League (NHL) Breakdown: The Red Wings do a great job keeping fans interested with unique content like locker room footage and out of the ordinary pictures. They post frequently and represent charities well. Notable: The Red Wings hold a “Social Media Fan of the Day” photo contest where fans submit their favorite Wings related pics to a Gmail account. The winner gets a shout out on the team’s Page. Size Frequency Engagement Promotion Content TOTAL 3 8 7 6 8 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  19. 19. #17 Chicago Bulls www.facebook.com/chicagobulls Fans: 1,830,693 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The Bulls are great at revving up their fan base through frequent posts of engaging media and highlights. They integrate their Flickr channel regularly and run a “Fan Appreciation Day” contest where fans can comment to win a VIP tour of the United Center. Notable: The “Live Bulls Chat” app, powered by CoverItLive, is something more teams should consider adding. It allows fans across multiple social media channels to follow games and chat in one sleek interface. Size Frequency Engagement Promotion Content TOTAL 6 7 7 5 7 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  20. 20. #18 LA Lakers www.facebook.com/losangeleslakers Fans: 7,441,560 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The most popular team in Facebook’s most popular league. Kobe and Pau help expand the Lakers international appeal to over 7 million fans. From podcasts to over 800 links, this Page has a wealth of info but remains rather basic in nature. Notable: The Lakers have a custom “Locker Room” tab that links out to a Flash app on the team site featuring a unique interactive tour of the locker room with the players and links to share on Facebook and Twitter. Size Frequency Engagement Promotion Content TOTAL 8 8 5 4 7 32 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  21. 21. #19 Philadelphia Eagles www.facebook.com/philadelphiaeagles Fans: 879,836 Sport: Football (American) League: National Football League (NFL) Breakdown: The Eagles ran a smart video series to keep fans coming back last season featuring pre/post- game shows, “Eagles in the Community” and “In the Locker Room”. They post frequently and keep fans updated on events at Lincoln Field via a custom tab. Notable: The Eagles are one of the many NFL teams to fan-gate with the “FANZONE” tab by requiring fans to “Like” the Page to access exclusive content including behind-the-scenes videos, polls, and other features. Size Frequency Engagement Promotion Content TOTAL 5 7 6 6 7 31 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  22. 22. #20 New York Yankees www.facebook.com/yankees Fans: 3,476,654 Sport: Baseball League: Major League Baseball (MLB) Breakdown: America’s favorite team, the Yankees, unsurprisingly have over 3 million fans. While MLB limits team social media initiatives, the Yankees do a good of updating fans, providing a forum for discussion and offering tons of photos. Notable: Considering the Yankees don’t allow fans to post to the Wall, the fan content is strong with over 3,000 photos, many of which prominently feature the Yankees vast history, and over 800 discussion topics. Size Frequency Engagement Promotion Content TOTAL 7 7 6 5 6 31 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  23. 23. #21 Miami Dolphins www.facebook.com/miamidolphins Fans: 632,865 Sport: Football (American) League: National Football League (NFL) Breakdown: The Dolphins Page is very fan friendly and they do a good job of rewarding them with prizes and exclusive content. Their video and photo content is impressive, providing just about any info a Phins fan could possibly want. Notable: The Dolphins utilize Fan Appz for engaging polls and quizzes, where fans can test their team knowledge or vote on all things Miami Dolphins. All results feed to fan Walls on Facebook. Size Frequency Engagement Promotion Content TOTAL 4 8 7 4 7 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  24. 24. #22 San Francisco Giants www.facebook.com/giants Fans: 891,434 Sport: Baseball League: Major League Baseball (MLB) Breakdown: The defending World Series champs are the gold standard for social media usage among MLB teams. Their Page offers Giants fans captivating photo and video content on a consistent basis, keeping them engaged and active. Notable: The Giants do a great job of captilizing on their championship run, constantly exciting fans by filling the Page with high quality images of the World Series Trophy and rings that generate amazing engagement numbers. Size Frequency Engagement Promotion Content TOTAL 5 8 7 3 7 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  25. 25. #23 Phoenix Suns www.facebook.com/phoenixsuns Fans: 410,446 Sport: Basketball League: National Basketball Association (NBA) Breakdown: The Suns were one of the first sports teams on Facebook and know how to use it. Their posts are entertaining and varied, they authentically activate sponsors, and the “Suns Roster” tab is fun for younger fans to play with. Notable: The “Photo Pick-Up” app is pure marketing genius. Roaming photographers at Suns’ home games take pictures of fans, who are then directed to this tab to pick them up and share with Facebook friends. Size Frequency Engagement Promotion Content TOTAL 2 7 5 8 8 30 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  26. 26. #24 Boca Juniors www.facebook.com/pages/Club-Atletico-Boca-Juniors/71948513452 Fans: 1,732,598 Sport: Soccer (Football) League: Argentine Primera Division Breakdown: Based out of Buenos Aires, the Boca Juniors publish content exclusively in Spanish and offer a nice variety of club and player exclusives for fans to digest on a daily basis. They also dedicated a custom tab to their primary sponsor, Garbarino. Notable: It’s shocking and unacceptable that an official Facebook Page for a club with over 1 million fans does not have its own vanity URL. This is a marketing failure as there’s no hope for fans to remember the one above. Size Frequency Engagement Promotion Content TOTAL 6 7 6 5 5 29 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  27. 27. #25 Chelsea www.facebook.com/chelseafc Fans: 4,733,733 Sport: Soccer (Football) League: English Premier League (EPL) Breakdown: The reigning EPL champions resemble Manchester United with the simplicity of their Page. Chelsea posts a good amount of photo content though with 79 albums to this point. A lack of customization still holds them back. Notable: The “Fan Up” app activates fans in a creative way. It allows them to show their pride by sharing Chelsea Facebook gifts with friends or posting them to their Wall. Size Frequency Engagement Promotion Content TOTAL 7 7 5 5 5 29 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  28. 28. #26 All Blacks www.facebook.com/allblacks Fans: 775,248 Sport: Rugby Union League: International Rugby Board (IRB) Breakdown: Being the world’s most recognizable Rugby team, the All Blacks Page does a great job representing the team, its sponsors and its country. The amount of videos is astonishing between the “Welcome”, “Video” and “YouTube” tabs. Notable: The “Give Your All” tab, sponsored by adidas, features video of the All Blacks giving some fans the “shock of their lives” and links out to a cool player/fan photo gallery. Size Frequency Engagement Promotion Content TOTAL 4 4 5 7 8 28 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  29. 29. #27 Montreal Canadiens www.facebook.com/canadiensmtl Fans: 627,917 Sport: Hockey League: National Hockey League (NHL) Breakdown: In French and English, this Page puts out an enormous amount of content with some days of 10+ posts. The “Welcome” tab displays info on the next matchup and they run creative fan photo contests like “Put Your Game Face On” and “Canadiens Caption”. Notable: The Best Buy sponsored “Fan Forum” tab links out to the team’s discussion board where fans actively discuss team news. It’s also a clever play on words because the old arena was called the Montreal Forum. Size Frequency Engagement Promotion Content TOTAL 4 8 5 3 6 26 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  30. 30. #28 Boston Red Sox www.facebook.com/redsox Fans: 2,249,065 Sport: Baseball League: Major League Baseball (MLB) Breakdown: MLB Pages are comprised mainly of team website feeds. The Red Sox do a nice job of providing more content than most, but we’re not big on the the auto-fed posts. The “Welcome” tab prompts you to “Like” the Page with a big red Red Sox graphic. Notable: The Red Sox get a thumbs up for holding a “Fan of the Week” photo contest that features the winning picture as the team’s Facebook profile for the week. Size Frequency Engagement Promotion Content TOTAL 7 7 4 4 4 26 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  31. 31. #29 Toronto Maple Leafs www.facebook.com/torontomapleleafs Fans: 371,531 Sport: Hockey League: National Hockey League (NHL) Breakdown: The last of three Canadian teams represented on this list, the Leafs may have had poor years on the ice but the Facebook Page tries to make up for it. They provide a steady stream of content to fans, but the amount of customization is limited. Notable: The Page’s landing tab feature a Tylenol activation where fans can vote for the Player of the Week for a chance to win Leafs season tickets for next season. Size Frequency Engagement Promotion Content TOTAL 1 7 5 6 6 25 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  32. 32. #30 Springboks www.facebook.com/springboks Fans: 316,896 Sport: Rugby Union League: International Rugby Board (IRB) Breakdown: The famous South African rugby squad, which the movie Invictus was based on, has tabs for both their “BOKzine” and “BOKtube” media channels. The “Engage” tab shows a Twitter feed of the club’s players and coaches. Notable: The Springboks hold a daily trivia contest for their fans featuring Rugby questions. They also churn out an enormous amount of content and utilize numerous custom FBML tabs. Size Frequency Engagement Promotion Content TOTAL 1 7 5 5 6 24 Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter
  33. 33. www.Activ8Social.com www.facebook/Activ8Social www.twitter.com/Activ8Social info@Activ8Social.com Top 30 Team Facebook Pages  Activ8Social  Like Activ8Social on Facebook  Follow Activ8Social on Twitter

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