WS5b_DP_Charter

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WS5b_DP_Charter

  1. 1. Creative Instruments Martin Charter, Director, The Centre for Sustainable Design, University for the Creative Arts, UK
  2. 2. Background <ul><li>Mission </li></ul><ul><ul><li>vertical or horizontal </li></ul></ul><ul><ul><li>local, regional, national, international </li></ul></ul><ul><li>Target audiences (sub-audiences) </li></ul><ul><li>Objectives </li></ul><ul><li>AIDA </li></ul><ul><li>ZBIA </li></ul><ul><li>Budgets e.g. zero or low cost </li></ul>
  3. 3. Target audiences <ul><li>Citizens </li></ul><ul><ul><li>Children e.g. schools </li></ul></ul><ul><ul><li>Students e.g. universities </li></ul></ul><ul><ul><li>Unemployed </li></ul></ul><ul><ul><li>Employed (evenings) </li></ul></ul><ul><ul><li>Retired e.g. U3A </li></ul></ul><ul><li>Messages: AIDA + ZBIA </li></ul>
  4. 4. Process <ul><li>Launch </li></ul><ul><li>Managing evolution </li></ul><ul><li>Roles </li></ul><ul><ul><li>Campaigns </li></ul></ul><ul><ul><li>Lobbying </li></ul></ul><ul><ul><li>Projects + demonstration </li></ul></ul><ul><li>Engagement and involvement </li></ul>
  5. 5. Communications #1 <ul><li>Lectures </li></ul><ul><li>Street parties </li></ul><ul><li>Exhibitions (buyers + sellers) </li></ul><ul><li>Directory of suppliers </li></ul><ul><li>Green Maps </li></ul><ul><li>Exchanges (green e-bay) </li></ul><ul><li>Press releases (newspapers, radio, TV) </li></ul><ul><li>Networking events e.g. Green Drinks </li></ul>
  6. 6. Communications #2 <ul><li>‘ Greening’ e.g. postcards </li></ul><ul><li>Theatre </li></ul><ul><li>Performing arts e.g. dance </li></ul><ul><li>Comedy e.g. low carbon satire : ) </li></ul><ul><li>Music e.g. lyrics + </li></ul><ul><li>Exhibitions (schools plus) </li></ul><ul><ul><li>Art </li></ul></ul><ul><ul><li>Photography </li></ul></ul>
  7. 7. Communications #3 <ul><li>E-zines (regular) </li></ul><ul><li>Social networking e.g. Ning </li></ul><ul><li>Blogs </li></ul><ul><li>Video e.g. short films, (project) diaries, etc </li></ul><ul><li>Gorilla e.g. mobile phone  YouTube </li></ul><ul><li>Creative campaigns e.g. Loftbusters! </li></ul>
  8. 8. Projects + demonstration <ul><li>Multi-media + communications </li></ul><ul><ul><li>TT Farnham e.g. garden shares </li></ul></ul><ul><ul><li>Beddington e.g. BedZed (housing) </li></ul></ul><ul><ul><li>Freiburg e.g. solar (housing) </li></ul></ul><ul><ul><li>Hockington e.g. sustainable (housing) </li></ul></ul>
  9. 9. Other <ul><li>Working methods </li></ul><ul><ul><li>visualisation e.g. visions </li></ul></ul><ul><ul><li>mind-mapping </li></ul></ul><ul><ul><li>participatory approaches </li></ul></ul><ul><li>Fund-raising </li></ul><ul><ul><li>public campaigns </li></ul></ul><ul><ul><li>foundations </li></ul></ul><ul><ul><li>regional, national, EC grants </li></ul></ul>

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