Sustainable Communications Design
An instrument to stimulate sustainable behavior



Bernd Draser
ecosign / academy for su...
What we do
What we do
•	 educating	professional	designers
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	d...
Our idea of education in sustainability
Our idea of education in sustainability
•	 more	than	a	simple	job	training
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	kno...
How sustainable communications design
can help changing behavior
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•...
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
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WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser

  1. 1. Sustainable Communications Design An instrument to stimulate sustainable behavior Bernd Draser ecosign / academy for sustainable design Cologne, Germany bernd.draser@ecosign.net www.ecosign.net
  2. 2. What we do
  3. 3. What we do • educating professional designers
  4. 4. What we do • educating professional designers • strong emphasis on sustainability
  5. 5. What we do • educating professional designers • strong emphasis on sustainability • communications design
  6. 6. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design
  7. 7. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills
  8. 8. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity
  9. 9. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge
  10. 10. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge • mature and responsible personalities
  11. 11. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge • mature and responsible personalities • ethical and aesthetic faculty of judgement
  12. 12. Our idea of education in sustainability
  13. 13. Our idea of education in sustainability • more than a simple job training
  14. 14. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge
  15. 15. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with
  16. 16. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology
  17. 17. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy
  18. 18. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology
  19. 19. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history
  20. 20. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts
  21. 21. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts • wide range of extra-curricular activities
  22. 22. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts • wide range of extra-curricular activities • professional designers, capable of meeting the complex challenges of an endangered world
  23. 23. How sustainable communications design can help changing behavior
  24. 24. How sustainable communications design can help changing behavior • communications design is more than a marketing tool
  25. 25. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project
  26. 26. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers
  27. 27. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince
  28. 28. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment
  29. 29. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld
  30. 30. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes
  31. 31. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes • in terms of the appropriate media
  32. 32. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes • in terms of the appropriate media • will enhance the credibility of CSOs

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