WS3_FINMIPS_Lettenmeier

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WS3_FINMIPS_Lettenmeier

  1. 1. Workshop 3 Indicators on SCP Case study: FIN-MIPS Household Dialogue & Action Platform for Sustainable Consumption and Production Wuppertal, 17 March, 2009 Michael Lettenmeier Wuppertal Intitute for Climate, Environment and Energy
  2. 2. Wuppertal Institute for Climate, Environment and Energy 16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>The WI searches for and develops environmental policy guidelines , strategies , and instruments in order to promote sustainability at the local, regional, national and international level.
  3. 3. <ul><ul><ul><li>Biggest Finnish environmental NGO </li></ul></ul></ul><ul><ul><ul><li>33 000 members </li></ul></ul></ul><ul><ul><ul><li>76 corporate members </li></ul></ul></ul><ul><ul><ul><li>15 regional organisations, 209 local societies </li></ul></ul></ul><ul><ul><ul><li>Appr. 40 employees </li></ul></ul></ul><ul><ul><ul><li>Participating actively in political discussion and preparation of legislation </li></ul></ul></ul><ul><ul><ul><li>Biodiversity, municipal planning , EU, Baltic Sea, energy and climate change, sustainable resource use, sustainable lifestyles, waste prevention, ... </li></ul></ul></ul>The Finnish Association for Nature Conservation <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>16-18 March
  4. 4. The Sustainable Consumption Network of Finnish NGOs <ul><ul><ul><li>Founded in the early 1980ies to promote recycling organised mainly by NGOs at that time (original name: Recycling Movement of Finnish NGOs) </li></ul></ul></ul><ul><ul><ul><li>20 member organisations: </li></ul></ul></ul><ul><ul><ul><li>youth and women organisations, student unions, consumer and environmental organisations, etc. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>16-18 March
  5. 5. FIN-MIPS Household: the background 16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>Population x 2 Economy x 6 Food production x 2,5 Fresh water use x 2 Timber for pulp and paper x 3 Dammed water x 4 GROWTH 1960-2000: ...but the Earth has not grown at all Some of us, the ones that were born before the 1950´s, have seen more population growth than the entire growth that has taken place in the last 4 Million years. The World Economy Output has increased from 4 Trillion US $ in 1950 to 20 Trillion US $ in 1995. In the time space between 1985 and 1995 the World Economy has experienced a great change similar to the change that took place since the beginning of civilization until 1950. L. Brown President of the Worldwatch Institut © www.seppo.net
  6. 6. FIN-MIPS Household: the research <ul><li>Research agenda </li></ul><ul><ul><li>MIPS-studies 2006-2007 </li></ul></ul><ul><ul><li>Literature review on data basis </li></ul></ul><ul><ul><li>6 master’s theses for new MIPS data in different consumption areas </li></ul></ul><ul><ul><li>Household study 2007-2008 </li></ul></ul><ul><ul><li>27 voluntary, different households documenting their consumption </li></ul></ul><ul><ul><li>Results: ecological backpack of household in kg p.cap. p.a. </li></ul></ul><ul><ul><li>Focus groups after showing backpacks to households: how to decrease resource consumption? </li></ul></ul><ul><ul><li>4 master’s theses, 3 bachelor’s theses </li></ul></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  7. 7. FIN-MIPS Household: how it was organised <ul><li>Funding: </li></ul><ul><li>2 ministries: environment (60%) and economy, 1 retail corporation, </li></ul><ul><li>4 municipal institutions, SC network of Finnish NGOs (dissemination) </li></ul><ul><li>Project team: </li></ul><ul><li>Finnish Association for Nature Conservation, Wuppertal Institute, </li></ul><ul><li>13 students from 9 departments at 5 universities, </li></ul><ul><li>Helsinki Metropolitan Area Reuse Centre </li></ul><ul><li>Two similar projects previously: </li></ul><ul><li>Factor X – Entering markets eco-efficient (2000–2002): 25 companies et al. </li></ul><ul><li>FIN-MIPS Transport (2003–2006): 2 ministries, 4 authorities, 2 companies </li></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  8. 8. The indicator: MIPS <ul><li>refers to a relevant issue </li></ul><ul><li>holistic indicator </li></ul><ul><li>understandable (ecological backpack) </li></ul><ul><li>good for comparing different products and activities </li></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>service unit material input
  9. 9. Results: Factor 10 between households 16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  10. 10. FIN-MIPS Household research: what we learned <ul><ul><li>Huge differences  huge potential to expect </li></ul></ul><ul><ul><ul><li>Need for new kinds of awareness and action </li></ul></ul></ul><ul><ul><ul><li>Need for new lifestyles, new technologies and new policies </li></ul></ul></ul><ul><ul><ul><li>Focussing on the consumer is not enough => Triangle of change </li></ul></ul></ul><ul><ul><ul><li>Finland ≠ every land => projects in other countries would be interesting </li></ul></ul></ul><ul><ul><li>No necessary contradiction between economy and ecology </li></ul></ul><ul><ul><ul><li>Lower resource use with lower income, smaller appartment/house, less car-driving </li></ul></ul></ul><ul><ul><li>Need for creating general resource-efficiency awareness </li></ul></ul><ul><ul><ul><li>Public discussion  NGOs, households, companies, governments, media </li></ul></ul></ul><ul><ul><ul><li>Education and awareness-rising for all actors and on all levels </li></ul></ul></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  11. 11. FIN-MIPS Household: useful for NGOs <ul><ul><li>Useful research results </li></ul></ul><ul><ul><ul><li>Clear message: Factor 4 is existing, Factor 10 is possible </li></ul></ul></ul><ul><ul><ul><li>Lifestyles can be addressed </li></ul></ul></ul><ul><ul><ul><li>Lifestyles may even be more important than technology </li></ul></ul></ul><ul><ul><li>New arguments in public debate </li></ul></ul><ul><ul><ul><li>Participations in committees and hearings </li></ul></ul></ul><ul><ul><ul><li>Basis for continuous lobbying and communication </li></ul></ul></ul><ul><ul><li>New contacts in society </li></ul></ul><ul><ul><ul><li>1 media contact per day during hot phase => NGO is taken seriously </li></ul></ul></ul><ul><ul><ul><li>New contacts with administration and business and within NGOs </li></ul></ul></ul><ul><ul><li>New ideas for internal discussion </li></ul></ul><ul><ul><ul><li>MIPS as a link between nature conservation and environmental protection </li></ul></ul></ul><ul><ul><ul><li>New aspects for internal communication (e.g. member magazine) </li></ul></ul></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  12. 12. FIN-MIPS Household: agenda setting for SCP <ul><ul><li>Continuous media interest during project </li></ul></ul><ul><ul><ul><li>1 media contact per day during hot phase </li></ul></ul></ul><ul><ul><ul><li>4 series of articles / columns in newpapers and magazines (Helsingin Sanomat!) </li></ul></ul></ul><ul><ul><li>2 big conference events </li></ul></ul><ul><ul><ul><li>Finnish Society for Industrial Ecology: 300 people </li></ul></ul></ul><ul><ul><ul><li>Final conference of project: 200 people, 5 TV channels, radios, newspapers </li></ul></ul></ul><ul><ul><li>Huge public interest for results </li></ul></ul><ul><ul><ul><li>SC Network of Finnish NGOs: campaigns, exhibitions, materials </li></ul></ul></ul><ul><ul><ul><li>Onedidit.com, posters, internet games </li></ul></ul></ul><ul><ul><ul><li>Publications are referred to regularily, especially Food MIPS study </li></ul></ul></ul><ul><ul><ul><li>Final report in English published 13th March 2009 </li></ul></ul></ul>16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>
  13. 13. 16-18 March <ul><ul><ul><ul><ul><li>Workshop 3: FIN-MIPS Household Project Michael Lettenmeier </li></ul></ul></ul></ul></ul>Thank you for your attention! [email_address] +49 202 2492 175 www.wupperinst.org www.mips-online.info www.mips-online.fi www.onedidit.com

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