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  1. 1. Fairfood International Eat fair, beat hunger More sustainable products – Plan B Han Valk, March 16th 2009
  2. 2. <ul><li>Introduction </li></ul><ul><li>Plan A </li></ul><ul><li>Consumers </li></ul><ul><li>Brand owner </li></ul><ul><li>Progression </li></ul><ul><li>How to do it? </li></ul><ul><li>Succeses </li></ul>What?
  3. 3. <ul><li>Han Valk </li></ul><ul><li>Manager C&L Dep. </li></ul>Introduction
  4. 4. <ul><li>Fairfood International since christmas 2002 </li></ul><ul><li>Over 30 paid FTE, over 60 unpaid FTE </li></ul><ul><li>Mainly funded by CSO’s & Goverment </li></ul><ul><li>Headoffice Amsterdam </li></ul><ul><li>Frontoffices in Berlin and Brussels </li></ul><ul><li>Partners worldwide </li></ul><ul><li>Keep it simple </li></ul>Introduction (1/2)
  5. 5. <ul><li>Broad Sustainability agenda: People, Planet ánd Profit </li></ul><ul><li>Based on international norms </li></ul><ul><li>Structural causes of poverty and hunger </li></ul><ul><li>Eat fair, beat hunger! </li></ul>Introduction (2/2)
  6. 6. Only sustainable products - legislation Consumer - producer Plan A
  7. 7. <ul><li>Citizen / Consumer </li></ul><ul><li>Easy </li></ul><ul><li>Complete </li></ul><ul><li>Not expensive </li></ul><ul><li>Comparable </li></ul>Consumers
  8. 8. <ul><li>Last in chain – responsible for complete chain </li></ul><ul><li>Over 1.000 companies worldwide </li></ul><ul><li>Over 60% first contact CSO ever! </li></ul>Brand owner
  9. 9. <ul><li>Make aware </li></ul><ul><li>What needs to be done first? </li></ul><ul><li>Solutions </li></ul><ul><li>Reward for progression </li></ul><ul><li>Remain critical </li></ul>Progression
  10. 10. <ul><li>CSO’s – Join hands </li></ul><ul><li>Devide tasks </li></ul><ul><li>Use leverages – politicians, media, consumers, citizens etc. </li></ul>How to do it?
  11. 11. <ul><li>CSR on the agenda of 1000 companies worldwide </li></ul><ul><li>Kwetters, de Boed and more… </li></ul><ul><li>Randstad, Deloitte and more… </li></ul><ul><li>Broad political support </li></ul><ul><li>Support citizens / consumers </li></ul><ul><li>B2B lobby </li></ul>Succeses
  12. 12. B2B lobby
  13. 13. <ul><li>[email_address] </li></ul><ul><li>Direct: +31 647 661 881 </li></ul>Thank you!