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History  9/2010 7/2010
History (Cont.)  Easy Choice  BUT… <ul><li>Expensive    social cost </li></ul><ul><li>Hidden Cost </li></ul><ul><li>Can’t...
History (Cont. 2)  Cost effective, scalable  BUT… <ul><li>Very hard to build (as everyone thought) </li></ul><ul><li>Bank ...
Our (Hard) Choice <ul><li>Go with online payment  (COD is still supported reluctantly) </li></ul><ul><li>We need A TOTAL S...
<ul><li>Credit/Debit/Pre-paid Card:  Visa, MasterCard, AmEx, JCB, Diners Club </li></ul><ul><li>Local ATM cards (from 19 V...
<ul><li>Phone card from VinaPhone or Mobifone </li></ul><ul><li>Coins:  </li></ul>Support Payment Methods - plus… Vcoin  o...
<ul><li>Pay at ATM Post  </li></ul><ul><li>Pay at Bank Counter </li></ul><ul><li>(even more to come) </li></ul>Support Pay...
<ul><li>First working version: developed in 2 months </li></ul><ul><li>2 developers </li></ul>Development
Continuous Improvement <ul><li>Minimize number of steps to complete a transaction: </li></ul><ul><ul><li>International Cre...
Continuous Improvement - Results Before After
Successful Integration
Payment & Startups Fact 1:  eBay acquired PayPal in 2002, now PayPal is even better than eBay core business Fact 2:  Start...
<ul><li>Presented by </li></ul><ul><ul><li>Vu Hong Quang </li></ul></ul><ul><ul><li>Chef Rep. of HCM Office </li></ul></ul...
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Muachung.vn and Experience on online payment

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Muachung.vn and Experience on online payment
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Muachung.vn and Experience on online payment

  1. 2. History 9/2010 7/2010
  2. 3. History (Cont.) Easy Choice BUT… <ul><li>Expensive  social cost </li></ul><ul><li>Hidden Cost </li></ul><ul><li>Can’t Scale </li></ul>
  3. 4. History (Cont. 2) Cost effective, scalable BUT… <ul><li>Very hard to build (as everyone thought) </li></ul><ul><li>Bank charge, transaction free  who pay? </li></ul><ul><li>Customers “never” use it :) </li></ul>
  4. 5. Our (Hard) Choice <ul><li>Go with online payment (COD is still supported reluctantly) </li></ul><ul><li>We need A TOTAL SOLUTION  All payment methods you can DIY </li></ul>
  5. 6. <ul><li>Credit/Debit/Pre-paid Card: Visa, MasterCard, AmEx, JCB, Diners Club </li></ul><ul><li>Local ATM cards (from 19 VN banks)* </li></ul>Support Payment Methods * need Internet Banking enabled
  6. 7. <ul><li>Phone card from VinaPhone or Mobifone </li></ul><ul><li>Coins: </li></ul>Support Payment Methods - plus… Vcoin of VTC eBank Icoin of VNPT
  7. 8. <ul><li>Pay at ATM Post </li></ul><ul><li>Pay at Bank Counter </li></ul><ul><li>(even more to come) </li></ul>Support Payment Methods – plus, plus…
  8. 9. <ul><li>First working version: developed in 2 months </li></ul><ul><li>2 developers </li></ul>Development
  9. 10. Continuous Improvement <ul><li>Minimize number of steps to complete a transaction: </li></ul><ul><ul><li>International Credit/Debit Cards: </li></ul></ul><ul><ul><li>4  2 steps </li></ul></ul><ul><ul><li>Local ATM Cards: </li></ul></ul><ul><ul><li>5  3 steps </li></ul></ul><ul><ul><li> Still painful but we will reduce more step(s) shortly </li></ul></ul>
  10. 11. Continuous Improvement - Results Before After
  11. 12. Successful Integration
  12. 13. Payment & Startups Fact 1: eBay acquired PayPal in 2002, now PayPal is even better than eBay core business Fact 2: Startups need both direct & indirect monetization methods  Soha Payment is now open to outside partners
  13. 14. <ul><li>Presented by </li></ul><ul><ul><li>Vu Hong Quang </li></ul></ul><ul><ul><li>Chef Rep. of HCM Office </li></ul></ul><ul><ul><li>Vietnam Communication Corp. (VCCorp) </li></ul></ul><ul><li>Contact </li></ul><ul><ul><li>Trần Quang Khải </li></ul></ul><ul><ul><li>Manager of SohaPay </li></ul></ul><ul><ul><li>Vietnam Communications Corporation - VCCorp. </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul><ul><ul><li>Website: http://pay.soha.vn </li></ul></ul>Contacts

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