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Action comms introduction


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Overview of Action Communications - professional marketing communication advisors.

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Action comms introduction

  1. 1. BIG IDEAS BRAVE ACTIONS BOLD COMMUNICATIONSAction Communications, a company run by sisters, Sherryl Caulfield and Anita Beasley, offers clientsthe marketing oversight that comes from working with some of the world’s leading brands and themarketing savvy that comes from working with start-ups, charitable trusts, educational bodies andSMEs across Australia, New Zealand, the UK and Asia.The consultancy offers services in: ! branding ! marketing ! sales campaigns ! public relations ! Social media and ! Digital including websites ! Advertising and direct mails ! Sponsorship ! Communication and writing ! Event and project management ! Transformational programsSherryl Caulfield has over twenty-five year’s marketing experience spanning three major sectors:Technology, Outdoors, and Organisational and Personal Development. For seven years she was theMarketing Communications Manager for Australia and New Zealand for Lotus Development – thenthe second largest software company in the world. During her tenure she won national advertisingand communication awards to go with her degree in Business Communications from QUT.In 1998, she launched Action Communications and while based in New Zealand held the Toshiba PRaccount for eight years, landing a coveted cover story on New Zealand’s number one businessmagazine. She also managed special projects for Outward Bound for four years, securing two roundsof prime time television coverage amongst her many achievements. More recently she worked forEmberin, Australia’s leading gender diversity organisations, on a range of marketing and personaldevelopment programs that were recognised world-class by the Catalyst organisation in New York.Anita Beasley is a specialist in building brands, digital communications, marketing businesses anddriving sales. At twenty-one, Anita helped launch Colorado, one of Australia’s leading fashion labels.Two years later she was appointed National Marketing Manager. She has delivered marketingcampaigns for Japan’s largest wedding company, one of the leading global entertainment companies,a top 100 UK branding agency and the world’s largest athletic retailer.From 2006 to 2008 Anita headed up the Red Agency in Brisbane responsible for a team of PRconsultants and a range of international, national and state-based clients, including MetropolitanSouth Institute of TAFE (MSIT), helping them win the National Australian Marketing Institute Award in2008 for their Small Business Solutions project. For the next three years, Anita worked alongsideSherryl at Emberin, whose clients included many ASX Top 100 companies, Australia Post,Department of Defence and Queensland Government. Anita has a BA with a double major injournalism and a Graduate Diploma in Communications, majoring in Advertising.a: PO Box 654 Coorparoo QLD 4151 | e: | p: 0450 410 351w: | Action Communications Australia Pty Ltd – ACN 154 027 504