At the core of any company's tone of voice — no matter whether their tone is serious or playful, verbose or concise — is language. "The 12 Aspects of Language that Shape Your Tone of Voice" looks at the different parts of language that you can adjust to create different tones of voice. From your use of words and sentences with different lengths, to your application of jargon, clichés, and colloquialisms, your tone is entirely dependent on how you use language in your writing. This is the third installment of a four-part series of SlideShares that Acrolinx — a platform the helps the world's greatest brands create amazing content — has produced on tone of voice.
This great primer on crafting tone of voice through your use of language has been adapted from Acrolinx's successful eBook, "Watch Your Tone! Why Your Company's Tone of Voice Matters and How to Get it Right."