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Acrolinx Technology Helps You
Create Amazing Content
www.acrolinx.com
Acrolinx Technology Helps the World‘s Greatest Brands
Create Amazing Content: On-Brand, On-Target, At Scale.
In a Broad Range of Verticals
SOFTWARE HEALTHCARE AEROSPACE & DEFENSE HEAVY MACHINERY ENGINEERING HIGH TECH FINANCIAL
The overall customer experience is critical to growth
and competitive differentiation for B2B companies.
Yet, fewer than o...
The Customer Journey in
theory
VOLVO BRAND
Jean-Claude Van
Damme
does the splits
for
everyone
AWARENESS
Pricin
g &
ROI
PURCHAS
E
Procureme
nt
CFO
Brochur...
Source: Erin
Provey
The Customer Journey
... in reality
Customer Experience is almost exclusively
fueled by one thing...
CONTENT
Content doesn’t just happen…
More than 50% of marketing spend
is on content creation.
Very few companies have a plan for
that spend.
Source: Erin Prove...
GOALS GUIDANCE GOVERNANCE
GOALS
for all aspects of your content
Brand · Audience · Compliance · Findability · Precision
GUIDANCE
for content contributors
Wherever they create content
GOVERNANCE
for content teams
Transparency and control over the entire customer experience
Business Impact of Content
• 2 similar documents (High Acrolinx Score vs.
Low Acrolinx Score)
• Text only – no formatting ...
Would you click on the offer?
(Conversion)
60%A
21%B
SAN JOSE · MAY 1 · 2 · 3
BERLIN · MAY 15 · 16
www.acrolinxcc.com
#acrolinxcc
XML Documentation Add-on for Adobe
Experience Manager
Juhee Garg, Product Manager (jugarg@adobe.com)
Need for a Unified Content Strategy
Pre–Sales Content
• Product Overview
• Case Studies
• White Papers
Post–Sales Content
...
Need for a Unified Content Strategy
Pre–Sales Content
• Product Overview
• Case Studies
• White Papers
Post–Sales Content
...
What is XML Documentation Add-On?
25
Content Sharing & Reuse
Consistent User Experience
Reduced Total Cost of Ownership
Un...
Solution Capabilities
26
Adobe Experience
Manager
AEM Assets
Search
XML Add-On
Translation
Review & Approval
Reports
Autho...
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe
Confidential.
27
CCMS functionalities provided by
XML Docume...
28
Acrolinx Technology Helps You
Create Amazing Content
GOALS GUIDANCE GOVERNANCE
GOALS
Set your goals for
Terminology, Style, and
Tone of Voice
Validate your goals by
learning from checked
content and adjusting
accordingly
34
Define different requirements for
different audiences, content
types, or products, for instance
to capture the differen...
GUIDANCE
Acrolinx is the only
software that can actually
“read” your content and
help you make it better
GOVERNANCE
A scorecard gives an
overview of all the
issues found
Generate a baseline for your
content, or get an overview
of a complete set of assets
Deep metrics help you track
content quality trends,
utilization, and performance.
QUALITY SCORE
• KPIs and dashboards
indicating the compliance
with corporate writing
standards
• Visualizes the content
pe...
ACROLINX & ADOBE
XML DOCUMENTATION ADD-ON
© 2017 Acrolinx GmbH
Busting Down the Silos
Busting Down the Silos
Busting Down the Silos
Busting Down the Silos
Busting Down the Silos
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Busting Down the Silos

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Today’s customers look for a complete set of information before making their buying decisions. Everything from web pages and product brochures to technical documentation, user guides, and specs. It’s more important than ever to offer customers a unified experience – across devices, channels, and formats – with consistent, top-quality messaging. After all, great customer experience is critical to the growth and competitive differentiation of B2B companies.

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Busting Down the Silos

  1. 1. Acrolinx Technology Helps You Create Amazing Content www.acrolinx.com
  2. 2. Acrolinx Technology Helps the World‘s Greatest Brands Create Amazing Content: On-Brand, On-Target, At Scale.
  3. 3. In a Broad Range of Verticals SOFTWARE HEALTHCARE AEROSPACE & DEFENSE HEAVY MACHINERY ENGINEERING HIGH TECH FINANCIAL
  4. 4. The overall customer experience is critical to growth and competitive differentiation for B2B companies. Yet, fewer than one quarter of companies excel in delivering experiences that customers notice and deliver significant value. However, the select group that does it “right”, enjoys higher-than-average revenue growth.
  5. 5. The Customer Journey in theory
  6. 6. VOLVO BRAND Jean-Claude Van Damme does the splits for everyone AWARENESS Pricin g & ROI PURCHAS E Procureme nt CFO Brochures Product Data Sheets Business owner Engineerin g EVALUATION Training, Drivers Literature ONBOARDI NG Fleet Managers & Drivers Maintenanc e & Service Information SERVICE Engineerin g Specialist video For Fleet Managers INTEREST A CUSTOMER JOURNEY…
  7. 7. Source: Erin Provey The Customer Journey ... in reality
  8. 8. Customer Experience is almost exclusively fueled by one thing... CONTENT
  9. 9. Content doesn’t just happen…
  10. 10. More than 50% of marketing spend is on content creation. Very few companies have a plan for that spend. Source: Erin Provey Sirius Decisions
  11. 11. GOALS GUIDANCE GOVERNANCE
  12. 12. GOALS for all aspects of your content Brand · Audience · Compliance · Findability · Precision
  13. 13. GUIDANCE for content contributors Wherever they create content
  14. 14. GOVERNANCE for content teams Transparency and control over the entire customer experience
  15. 15. Business Impact of Content • 2 similar documents (High Acrolinx Score vs. Low Acrolinx Score) • Text only – no formatting or styling • Isolated A/B test – research participants only saw one version of the content • Viewers asked specific questions about brand perception, conversion and purchase intent
  16. 16. Would you click on the offer? (Conversion) 60%A 21%B
  17. 17. SAN JOSE · MAY 1 · 2 · 3 BERLIN · MAY 15 · 16 www.acrolinxcc.com #acrolinxcc
  18. 18. XML Documentation Add-on for Adobe Experience Manager Juhee Garg, Product Manager (jugarg@adobe.com)
  19. 19. Need for a Unified Content Strategy Pre–Sales Content • Product Overview • Case Studies • White Papers Post–Sales Content • User Guide • User Manuals • Troubleshooting Guide
  20. 20. Need for a Unified Content Strategy Pre–Sales Content • Product Overview • Case Studies • White Papers Post–Sales Content • User Guide • User Manuals • Troubleshooting Guide Product Content • Marketing Content • White Paper • Case Studies • User Guide • User Manuals • Troubleshooting Guide
  21. 21. What is XML Documentation Add-On? 25 Content Sharing & Reuse Consistent User Experience Reduced Total Cost of Ownership Unified Content Strategy Higher Content Velocity Marketing Content Technical Content
  22. 22. Solution Capabilities 26 Adobe Experience Manager AEM Assets Search XML Add-On Translation Review & Approval Reports Authoring Search Review Authoring Review Approval Publishing Web Editor
  23. 23. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27 CCMS functionalities provided by XML Documentation Add-on for Adobe Experience Manager Easy to use web based authoring for SMEs/Casual contributors Efficient content reuse Version management Built-in access to translation resources Incremental content updates Metadata and dependency management Easy integration with other Adobe solutions like Adobe Analytics etc. Content readiness reporting Review and approval workflows
  24. 24. 28
  25. 25. Acrolinx Technology Helps You Create Amazing Content
  26. 26. GOALS GUIDANCE GOVERNANCE
  27. 27. GOALS
  28. 28. Set your goals for Terminology, Style, and Tone of Voice
  29. 29. Validate your goals by learning from checked content and adjusting accordingly
  30. 30. 34 Define different requirements for different audiences, content types, or products, for instance to capture the different language needed for blog posts or technical whitepapers
  31. 31. GUIDANCE
  32. 32. Acrolinx is the only software that can actually “read” your content and help you make it better
  33. 33. GOVERNANCE
  34. 34. A scorecard gives an overview of all the issues found
  35. 35. Generate a baseline for your content, or get an overview of a complete set of assets
  36. 36. Deep metrics help you track content quality trends, utilization, and performance.
  37. 37. QUALITY SCORE • KPIs and dashboards indicating the compliance with corporate writing standards • Visualizes the content performance and allows to correlate the Acrolinx Score with other business metrics • The deep metrics enable corporations to track content quality trends, utilization, and performance
  38. 38. ACROLINX & ADOBE XML DOCUMENTATION ADD-ON
  39. 39. © 2017 Acrolinx GmbH

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