Celebrity.personal.choice.winery.presentation copy

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Celebrity.personal.choice.winery.presentation copy

  1. 1. Acosta Global Marketing & The Celebrity Resource Presents A Unique Marketing ConceptCelebrity Choice Winesbenefiting American Charities
  2. 2. Celebrity Icons partner with Celebrity Winesto benefit America’s Charities CHARITY AMERICA StandUp2Cancer Jackson J.Lohr Wines Family Presents Presents! Gallo Family WinesELLEN Presents EVA Longoria De GenerisMoscato DENZEL Cabernet Washington Savignon Chardonnay
  3. 3. Strategy•  Celebrity Personal Choice Marries Major Merchant Wine Brands to Popular Celebrities for Varietal Endorsement to Generate Purchase & Charity Benefit•  The Celebrity Personal Choice Places the Wine Brand as the Presenter to Maintain Brand Presence •  The Personal Choice may be One or Several Varietals J. LOHR presents EVA Longoria Cabernet Sauvignon
  4. 4. Theme Driven Messaging FLAVOR Two Dynamic Names Agree Flavor is All that Matters J.LOHR Cabernet Sauvignon EVA LONGORIA Cheeseburger Connoisseur    EVA Longoria
  5. 5. Create  direct  micro  demographic  messaging:  “Girls  Night  Out”   Girls Night Out Oh, What Stories We Tell   EVA Longoria J. LOHR Cabernet Sauvignon Celebrity Personal Choice Partial Proceeds from EVA to
  6. 6. Celebrity Personal Choice Responsibilities & Benefits to the Wine Brand•  Exclusive Use of Celebrity Name on Branded Bottles •  Use of Celebrity’s Name, Quotes and Image in Marketing and Public Relations Activities including Website, Social Media and Press Releases •  Celebrity Personal Promotion through their Own Social Networks (e.g. Twitter, Facebook, Pinterest, etc.)•  Cause-Related Social Responsibility Legacy Component•  Minimum Production: 400,000+ cases, 4,800,000 bottles with strong retail presence on the shelf•  Total Upfront Cash Commitment: $125,000 Endorsement $100,000 Administration/Management $ 25,000 •  Estimated per Bottle Share 15% against $2.00 per bottle net estimate: •  Celebrity 7.5 % •  Charity 2.5 % •  Administration/Management 5.0%
  7. 7. Celebrity Consideration Non Controversial ControversialEva Longoria Usher Lindsay Lohan Ellen DeGeneris Tony Bennett Lady Gaga Oprah Winfrey Lionel Ritchie Naomi CampbellShakira Johnny Mathis Charlie SheenAlicia Keys Ashley Judd John TravoltaBeyonce Morgan Freeman RihannaJennifer Lopez John Cusack EminemBrad Pitt Clint Eastwood Demi MooreJennifer Aniston Dustin Hoffman Halle BerryGeorge Clooney Jack Black Johnny DeppSandra Bullock Richard Gere Paris HiltonSalma Hayek Liam Neeson MadonnaWill Smith Meg Ryahn Arnold SchwarzneggerBono Russell Crowe MJ (Michael Jackson Estate)Denzell Washington Julia Roerts Brittany SpearsHarrison Ford Bruce WillisCeline Dion Tom CruiseMeryl Streep Jeff Bridges
  8. 8. Robert  Acosta  Acosta  Global  Marke0ng  LLC   Rita Tateel888-­‐451-­‐5861  ext.101   The Celebrity Source 323 651-3300Robert@AcostaGlobal.com   Rita@CelebritySource.com

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