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mCommerce

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mCommerce

  1. 1. mCommerce i generació “Allways on” * La gent cada cop menys connectada davant l'ordinador i mes des de dispositius mòbils. * Notable augment de telefonia mòbil.
  2. 3. Geolocalització i commerce electrònic + = = La tienda donde puedes comprar los pantalones “Lewis” que te gustan esta a 300 m. y cuestan 30 Euros. (Hay otra a 150 m. pero cuestan 40 Euros) * Pèrdua de valor estratègic del valor per vendre.
  3. 4. Comparadors de preus
  4. 5. Comparadors de preus
  5. 6. Social Commerce
  6. 7. Presencia a xarxes socials (Estratègia) - Centrar-se a crear una BBDD pròpia per fer accions. - Creació de “Landing Pages” dissenyats per fer la transició de la Web a nosaltres.
  7. 8. Que compra la gent per Internet
  8. 9. Augment de les subastas online
  9. 10. Noves formes de fer negocis: Outlets - Es cerca enganxar per la compra de productes exclusius. Noves formes de fer negocis: Negocis C2C - Plataformes per negocis entre particulars.

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