Australia’s mobile-only populationSummary of key indicatorsMarch 2012
The ACMA’s interest in Australia’s communications choicesAs an evidence-based regulator, the ACMA is committed tomonitorin...
Research objectives> To develop a demographic profile of Australians aged 18 years  and over (adults) who do not have a fi...
‘Mobile-only’ consumers are Australians who:                            … do not have a fixed-line phone* at              ...
Communications service usage is changing in Australia                            Take-up of selected communications servic...
Surveying mobile-only consumersTwo-part research strategy:1. Online* omnibus survey of 1,213 adults to establish proportio...
Who are mobile-only Australians?> Sixteen per cent of Australians are now ‘mobile phone only.’> Most are men.      55%    ...
Most mobile-only Australians are young adults        65% of all mobile-only consumers        are aged 34 years or younger.
Mobile-only Australians by location of residenceWhile most mobile-only               … city and country dwellersAustralian...
Why do Australians choose to disconnect their fixed-line? 56 per cent had previously subscribed to a fixed line service.*M...
Some mobile-only consumers are heading back to thefixed-line …25 per cent of ‘mobile-only’ Australians are consideringconn...
What kind of handsets do mobile-only Australians use?Mobile-only consumers are more likely to own an internet-enabled(3G) ...
Mobile handset internet useRegardless of whether they have a smartphone or a more simple 3Ghandset, mobile-only consumers ...
Mobile internet communications by mobile-only Australians                                      AccessedThe majority of mob...
Use of internet and advanced features by mobile-onlyAustralians over mobile handset                                       ...
Mobile handset media use by mobile-only Australians   Increasing as data prices drop and handsets with   larger memories b...
Mobile-only Australians and the cloud**Using any internet access device.
Mobile-only Australians and other communications services                           Mobile-only Australians are four      ...
Why do mobile-only Australians use payphones?                                                  Most commonly              ...
Do you have any questions about that data provided in this presentation?Please email us at communications.analysis@acma.go...
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The 'mobile only' consumer presentation

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  • Note for Joe: According to Roy Morgan, 19 per cent do not have a fixed line and 16 per cent are mobile only. The missing three per cent are made up of people who are PC VoIP only, do not have a mobile nor a fixed-line and presumably those confused by the question…
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  • The 'mobile only' consumer presentation

    1. 1. Australia’s mobile-only populationSummary of key indicatorsMarch 2012
    2. 2. The ACMA’s interest in Australia’s communications choicesAs an evidence-based regulator, the ACMA is committed tomonitoring and understanding how Australians are adopting andusing communications technology.The ACMA is interested in areas of emerging communications trendsand regulatory pressure, such as convergence and internet-basedvoice technologies.The ACMA has commissioned a survey of consumers who do nothave a fixed-line voice service in their home to allow it to betterunderstand the communications behaviours of a growing section ofthe public.
    3. 3. Research objectives> To develop a demographic profile of Australians aged 18 years and over (adults) who do not have a fixed-line telephone in their place of residence.> To gain insight into the reasons behind this communications choice.> To attain a greater understanding of how ‘mobile-only’ Australians use communications.
    4. 4. ‘Mobile-only’ consumers are Australians who: … do not have a fixed-line phone* at their place of residence and who use a mobile phone. … may subscribe to a fixed-line service (e.g. for an internet service), but cannot make or receive voice calls using that service. *In this instance, fixed-line phones include voice over internet protocol (VoIP) handset phones that use an adapter and operate as a fixed-line phone.
    5. 5. Communications service usage is changing in Australia Take-up of selected communications services Source: ACMA Communications report 2010-11
    6. 6. Surveying mobile-only consumersTwo-part research strategy:1. Online* omnibus survey of 1,213 adults to establish proportion of Australians who are mobile only, and to determine quotas for (age, gender, location)—conducted February 2011.2. Targeted online survey of 800 mobile-only consumers aged 18 to 65—conducted for the ACMA by Newspoll April 2011.*By using an internet-based survey, we were able to remove the technology bias inherent instandard CATI consumer survey techniques, and gain ready access to the mobile-onlypopulation.
    7. 7. Who are mobile-only Australians?> Sixteen per cent of Australians are now ‘mobile phone only.’> Most are men. 55% 45%
    8. 8. Most mobile-only Australians are young adults 65% of all mobile-only consumers are aged 34 years or younger.
    9. 9. Mobile-only Australians by location of residenceWhile most mobile-only … city and country dwellersAustralians currently live in are equally likely to goa capital city … mobile only.
    10. 10. Why do Australians choose to disconnect their fixed-line? 56 per cent had previously subscribed to a fixed line service.*Multiple responses allowed
    11. 11. Some mobile-only consumers are heading back to thefixed-line …25 per cent of ‘mobile-only’ Australians are consideringconnecting/reconnecting a fixed-line service. We asked why: Most commonly to access a non-voice communications service *Multiple responses allowed
    12. 12. What kind of handsets do mobile-only Australians use?Mobile-only consumers are more likely to own an internet-enabled(3G) phone, and specifically a smartphone, than the wider Australianpopulation.
    13. 13. Mobile handset internet useRegardless of whether they have a smartphone or a more simple 3Ghandset, mobile-only consumers are more likely to access the internetusing their mobile phone than those with a fixed-line. Internet-enabled phone users Smartphone users
    14. 14. Mobile internet communications by mobile-only Australians AccessedThe majority of mobile-only social networking Sent or received Made VoIPAustralians with a 3G phone sites emails callsuse their phone to (in six months to May 2011)communicate via theinternet as well as voice.
    15. 15. Use of internet and advanced features by mobile-onlyAustralians over mobile handset Smartphone users 80 per cent Smartphone users 72 per cent Smartphone users 38 per cent
    16. 16. Mobile handset media use by mobile-only Australians Increasing as data prices drop and handsets with larger memories become less expensive. Smartphone users 47 per cent Smartphone users 42 per cent Smartphone users 17 per cent
    17. 17. Mobile-only Australians and the cloud**Using any internet access device.
    18. 18. Mobile-only Australians and other communications services Mobile-only Australians are four times more likely to use public payphones than other mobile users.
    19. 19. Why do mobile-only Australians use payphones? Most commonly for financial reasons. % mobile-only payphone users
    20. 20. Do you have any questions about that data provided in this presentation?Please email us at communications.analysis@acma.gov.au. Access the communications report series at engage.acma.gov.au.

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