Regional Australians engaging in thedigital economyJoseph Di GregorioManager, Communications Analysis
Definition of the Digital Economy> The term ‘digital economy’ (DE) covers the global  network of economic and social activ...
Why is the digital economy relevant to the ACMA?> The DE is a growing source of “regulatory pressure” – due to  convergenc...
As an evidence-based regulator, the ACMA has aninterest in monitoring and understanding thedeveloping digital economy in t...
 supporting consumers to make informed decisions in  an environment of ongoing network, device and  service innovation r...
Online participation: national overview
Jun-09   Jun-10     Jun-11                   100%                   90%                                        Diversity i...
Set up my TV recording via the                                       On theme of                 internet                 ...
Jun-09      Jun-10   Jun-11                                     70                                     60                 ...
30                                                         Growing intensity of online participationAverage amount of data...
Research & information          activities                      Email                                                     ...
Jun-08     Jun-09    Jun-10    Jun-11   Streamed video (e.g. YouTube) Downloaded feature-length movie                     ...
Used webmail services such as        Hotmail, Gmail, or Yahoo!Mail Using social networking sites such as         Facebook,...
Facebook        YouTube        Wikipedia         Blogger                                      Not to forget the role of  W...
Regional snapshot
Home access   Work access   Access elsewhere                   90%                   80%                   70%            ...
Have broadband at home   Have access to internet at home                      90%                      80%                ...
Used the internet via mobile phone   Use the internet via computer                   90%                   80%            ...
Jun-07   Jun-11                                              Surge in population going                      70%           ...
Banking transactions   Paid bills   Purchased goods or services                                     80%                   ...
Government information and services      Research & information                                     90%                   ...
Streamed TV   Entertainment                                     70%                                           Entertainmen...
30%                                                                   Moving beyond traditional devices- level of interest...
Reporting activities over the next few months: Release of the annual ACMA Communications report   2010–11. Release of co...
THANK YOUjoseph.digregorio@acma.gov.au
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Regional Australians engaging in the digital economy - Joseph Di Gregorio

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Presentation by Joseph Di Gregorio, Manager, Communications Analysis, to Communications Policy and Research Forum 2011

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  • Convergence now moving beyond traditional computer and mobile phone to encompass other devices (e.g. TV sets). Internet access a key design feature of the next generation of consumer devices.
  • Convergence now moving beyond traditional computer and mobile phone to encompass other devices (e.g. TV sets). Internet access a key design feature of the next generation of consumer devices.
  • Growing frequency on online participation manifesting in more intensive online activity in terms of volume of data and scope of activities.
  • Diversification of online activities; the rise of the transactional internet and the internet as content delivery platform both user generated and professional.
  • Similar trends across regions_ - access and use
  • Similar trends across regions – diversification of access
  • Similar trends across regions – diversification of access
  • Regional Australians engaging in the digital economy - Joseph Di Gregorio

    1. 1. Regional Australians engaging in thedigital economyJoseph Di GregorioManager, Communications Analysis
    2. 2. Definition of the Digital Economy> The term ‘digital economy’ (DE) covers the global network of economic and social activities that are enabled by digital information and communication technologies such as the internet, mobile and sensor networks o the application of information and communication technologies (otherwise called ICT) to social and economic activity. o internet and internet protocol (IP) technologies increasingly at the centre of digital economy developments.
    3. 3. Why is the digital economy relevant to the ACMA?> The DE is a growing source of “regulatory pressure” – due to convergence of networks and services, consumers accessing voice and content services across multiple networks and devices.> The ACMA as an agency is positioned to assist a smooth transition to the digital economy. > The ACMA has roles and responsibilities in terms of regulating telecommunications, broadcasting and radiocommunications industries.> Scope of the ACMA’s involvement (just a few examples): > NBN implementation: transitioning of consumer protection > Building trust & confidence: cybersafety, e-security, SPAM > Effective management of spectrum resources: the switch to digital TV, the digital dividend.
    4. 4. As an evidence-based regulator, the ACMA has aninterest in monitoring and understanding thedeveloping digital economy in the context of: regulating for the citizen in an environment where usage of VoIP, mobile communications and the internet continues to grow, which in turn provides challenges for safeguards, such as access to the emergency call service and online security voice regulation, where growth in VoIP usage and increasing numbers of users identifying mobile phones as their main form of communication pose challenges when it comes to applying regulatory requirements that are based on traditional fixed-line voice services
    5. 5.  supporting consumers to make informed decisions in an environment of ongoing network, device and service innovation regulating content in an environment where content is increasingly available on multiple platforms including the internet, mobile and traditional broadcasting networks.
    6. 6. Online participation: national overview
    7. 7. Jun-09 Jun-10 Jun-11 100% 90% Diversity in internet 80% access and use 70%% pop. 14 years+ 60% 50% 40% 30% 20% 10% 0% Ever used Broadband Internet at Internet at Internet Online via a Online via the internet at home home work elsewhere mobile computer phone
    8. 8. Set up my TV recording via the On theme of internet diversification, s mall but significant levelsNetwork my TV to a computer device to play music, photos or videos of interest in accessing online services via TV. Use my TV to access the internet Likely to increase as cost of technology Make video calls through my TV decreases and more services emerge. Shop via TV 0% 10% 20% 30% % of pop. 14 years+ (Interest in accessing additional services via their TV)
    9. 9. Jun-09 Jun-10 Jun-11 70 60 60 Australians going online more often: 52 56 growing level of experience% of internet users aged 14 years+ 50 increased awareness of benefits 40 30 20 15 13 13 13 11 12 10 2 2 2 3 3 2 0 More than once a Once a day A few times a week Once a week A few times a day month
    10. 10. 30 Growing intensity of online participationAverage amount of data downloaded per internet 25.1 25 20 subscriber (Gigabytes) 18.3 16.1 15 10 5 0 June quarter 2010 December quarter 2010 June quarter 2011
    11. 11. Research & information activities Email Jun-09Banking & finance activities Jun-10 Entertainment-related Jun-11 activities General browsing/surfing Transactions, Buying, selling, shopping information and activities contentMade telephone calls via the internet Instant messaging 0 20 40 60 80 100 % of internet users aged 14 years + undertaking activity during month of June
    12. 12. Jun-08 Jun-09 Jun-10 Jun-11 Streamed video (e.g. YouTube) Downloaded feature-length movie More content Streamed TV (e.g. ABC iView) services being Downloaded TV programs accessed onlineDownloaded audio/video podcasts Downloaded video clips Streamed music Streamed radio 0 500 1,000 1,500 2,000 2,500 3,000 Number of persons 14 years+ (000s) undertaking activity during month of June
    13. 13. Used webmail services such as Hotmail, Gmail, or Yahoo!Mail Using social networking sites such as Facebook, LinkedIn Stored personal photos online Used applications such as Google docs or Adobe Photoshop Express Stored personal video online Emergence ofBacked up your hard drive to an online cloud computing site Paid to store your computer files online 0 50 100 % internet users aged 18 years and over (April 2011)
    14. 14. Facebook YouTube Wikipedia Blogger Not to forget the role of WordPress.com social networking in Twitter.com underpinning LinkedIn increased online Tumblr participation: Myspace.com 8 million home Wikia users @ June 2010Six Apart TypePad Yahoo!7 Groups 8.7 million users Squidoo @ June 2011 0 2,000 4,000 6,000 8,000 users (000s) June 2011
    15. 15. Regional snapshot
    16. 16. Home access Work access Access elsewhere 90% 80% 70% 60%% pop. 14 years+ 50% 40% 30% 20% 10% 0% June 2011
    17. 17. Have broadband at home Have access to internet at home 90% 80% 70%% of pop. 14 years+ 60% 50% 40% 30% 20% 10% 0%June 2011
    18. 18. Used the internet via mobile phone Use the internet via computer 90% 80% 70% 60%% pop. 14 years+ 50% 40% 30% 20% 10% 0%Activity occurring during June 2011
    19. 19. Jun-07 Jun-11 Surge in population going 70% online more than once a day 60% 50%% of pop. 14 years+ 40% 30% 20% 10% 0%June 2011
    20. 20. Banking transactions Paid bills Purchased goods or services 80% Online transactors 70%% of internet users aged 14 years+ 60% 50% 40% 30% 20% 10% 0% Activity occurring during June 2011
    21. 21. Government information and services Research & information 90% Information economy 80%% of internet users aged 14 years+ 70% 60% 50% 40% 30% 20% 10% 0% Activity occurring during June 2011
    22. 22. Streamed TV Entertainment 70% Entertainment /emerging channel for traditional content 60% 50%% of internet users aged 14 years+ 40% 30% 20% 10% 0%Activity occurring during June 2011
    23. 23. 30% Moving beyond traditional devices- level of interest in% of persons 14 years+ using the internet during June 2011 25% accessing internet services via home TV 20% 15% 10% 5% 0%June 2011
    24. 24. Reporting activities over the next few months: Release of the annual ACMA Communications report 2010–11. Release of complementary reports examining convergence and digital economy issues:  Report 1—E-commerce Marketplace in Australia: Online Shopping  Report 2—Converging communications channels: Preferences and behaviours of Australian communication users  Report 3—The emerging mobile telecommunications market in Australia.The ACMA Communications report 2010–11 and relatedreports will be accessible from engage.acma.gov.au.
    25. 25. THANK YOUjoseph.digregorio@acma.gov.au

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