MWA2013 Making it Pretty and Easy: Video for Museums on the Cheap

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Creating video content for your institution can be far more inexpensive than expected. Creating dynamic content for with informal techniques can create casual dialogue and increase accessibility of content for visitors. Thinking about content, story, and method of delivery serves as a framework in this workshop on low budget documentation methods to develop unique and accessible content.

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  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What are you hoping to get out of this workshop?
  • What is Video?Kind of like film... A series of images that when combined create the illusion of movement. These are then combined into a collection of movements that dialogue with one another to tell a story.Display and viewing technology completely recontextualizes how it functions
  • So your camera can look like this, shooting high quality video that puts your museum in context with Art 21 and other museum oriented documentary that is broadcast ready.
  • Or your camera can look like this.
  • This is video shot with an iPhone 4s, honestly it looks and sounds great
  • (especially knowing that it was shot like this!)This is Kristen Adsit, a variable objects conservator at the IMA, she has an iPhone perched on a tripod and a work light next to her that was dragged upstairs into the gallery from the conservation lab.
  • This is video shot with an iPhone 4s, honestly it looks and sounds great
  • (especially knowing that it was shot like this!)This is Kristen Adsit, a variable objects conservator at the IMA, she has an iPhone perched on a tripod and a work light next to her that was dragged upstairs into the gallery from the conservation lab.
  • And this little guy which made for a big difference. This little cable let us connect an inexpensive lavalier microphone to the iPhone. I’ll come back to this.
  • LIGHT I s the basis of creating an imageItcan be hard to tell if ambient light is enough, unless in full sun it is hard to have too much light
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • Some really simple modes to do it on the cheap! The trick is finding a function for these cheap forms, making the content relate to the medium. The medium is the message if your medium doesn’t coordinate with your message.You may have a project that lets you play with some of the other exciting inexpensive tools available to us now that cameras are everywhere!
  • But wait, why are we making a video?
  • Think about what is unique about the information that can be revealed better through video than any other way!
  • MWA2013 Making it Pretty and Easy: Video for Museums on the Cheap

    1. 1. So what is this “VIDEO” you speak of?
    2. 2. Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $24
    3. 3. Velbon EX-330 ($40) Joby GorillaPod ($30)
    4. 4. CHECK THAT THESE HAVE MIC INPUTS
    5. 5. KV Connection iPhone Mic adapter
    6. 6. Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 + Headphone Splitter
    7. 7. cameras are everywhere! Why not use them? • • • • Quicktime Screen Capture YouTube Broadcast/Hangout YouTube Capture Now Google Hangout
    8. 8. You Tube + Webcam + YouTube editor
    9. 9. You Tube + Webcam + YouTube editor
    10. 10. AKA Hangouts on Air
    11. 11. • • • • • •
    12. 12. • • •
    13. 13. SVAC Video TITLES VISUALS Music (from patio musician) cuts in with first series of images LOGO (animated) Over 200 San Diego Artists 5-9 “Portraits” of Artists working in their studio 37 Art Studios outside images of studio façades, wide shots and close-ups of the number & unique details 7 Guilds: Pottery ; Glass; Sculpture; Enamel; Southwestern Artists ; Woodcarving; Gems and Minerals Interior shots of guilds, 5 each, emphasizing quantity and variety Gallery 21 Sign for Gallery, interior, fashionable visitors standing in the gallery posture examining a work Classes for Adults and Children (could be staged) Artist helping a kid paint/sculpt something, same thing with adult – could use stills to augment Special Events stills/video of special events (sales/shows), weddings, and other rental events. Live Music Patio Musicians doing their thing, (close ups) No admission fees People wandering in past the sign, close up feet on patio Support Collect Be Inspired LOGO (static) Visitors pointing out pieces of art Wrapping up a piece and a visitor taking it Art class- making something
    14. 14. • • • •
    15. 15. • • • •
    16. 16. https://www.youtube.com/watch?v=dQHrhjSTr8k
    17. 17. • • • • • • • •
    18. 18. • • • •
    19. 19. • • • • • • •
    20. 20. Conservation Reel: 5-questions-kristen-adsit-graduate-fellow light-bulbs-robert-irwins-light-and-space-iii (shot w/ iPhone) The SD Museum of Art: http://youtu.be/HQYxbWwyl-w The Gallery: http://youtu.be/0f4CGGFwf5I The SD Air and Space Museum: http://youtu.be/MnafSWOAmDw Tang Museum: http://artbabble.com/video/tang/tang-museumcarrie-moyer
    21. 21. 5-questions-gregory-smith-phd-otto-n-frenzel-iii-senior-conservation-scientist
    22. 22. • • •
    23. 23. · The story is really unique and unexpected. Unexpected content is one of the three ingredients for a successful viral according to Kevin Allocca in his great TED talk on what makes videos go viral on YouTube, a lesson that also works for other forms of content. · The story is told in the public space, in ‘active communities’. The streets, Facebook, general media: all the places where the story happens are easily accessible for most people and designed to foster discussion. Unlike your own website or Tuesday night discussion group people come to these places for stories and are, therefore, more likely to respond to them. · The story is about the audience. The most important lesson I took from Nancy Duarte’s brilliant book Resonate is to treat your audience as a hero whenever you tell them something. People should not only be involved and directly addressed, it should be their they are telling, to make it stand out. People usually listen to themselves. story, the thing · The story helps create real life connections, has a physical component. The most heavily discussed issue in Leuven, I believe each great story in the digital age needs a physical element to really turn people from simply interested into highly enthusiastic. From the Museum of the Future Blog “Digital storytelling: How to tell a story that stands out in the digital age?“ by Jasper Visser
    24. 24. • • • • • •
    25. 25. http://www.creativecow.net/ https://castingwords.com/ http://museumvideo.blogspot.com http://conservationreel.org/content/how-get-started http://smarthistory.khanacademy.org/create-your-owncontent1.html http://storycorps.org/great-questions/ Watch more museum videos, take notes! http://artbabble.com/
    26. 26. There is an entire community of amateur filmmakers who are discovering new tricks every day http://lifehacker.com/5976937/these-diycamera-stabilizers-get-you-stable-steadyvideo-on-the-cheap http://lifehacker.com/5916232/usefurniture-sliders-to-make-a-cheap-cameradolly

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