[SNU UX Lab] Smart Work Driver : A job is a device


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[SNU UX Lab] Smart Work Driver : A job is a device

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[SNU UX Lab] Smart Work Driver : A job is a device

  1. 1. ‣ a case study of academic-industrial cooperation ‣ 2010 spring semester ‣ conducted by graduate students of GSCST, SNU (22 attendees of Human Information Behavior course) Samsung Electronics Corporate Design Center ‣ research topic “future smart work” envisioning future work Case Study of Academic-industrial cooperation @ 2010 Spring http://swork.tumblr.com Smart Work
  2. 2. ‣ general social environments have changed paradigm, technology, and people the conventional notion of the work ‣ future work, smart work information and knowledge lead a social innovation the new key values; sharing knowledge, enhancing creativity and imagination, and creating intangible assets topic and backgrounds TECHNOLOGY USER BEHAVIOR PARADIGM Emergence of new generation A new generation, called BRAVO generation* having a new set of values, has appeared at the organization. They have different needs to working environment. Society of Information & Knowledge As the paradigm shift to knowledge economy, it is considered that intangible assets, such as creativity and imagination of knowledge workers are key competitiveness. ICT & network technology CSCW Various HW/SW technologies are making it possible to collaborate/ cooperate between workers belonging to distant places, regardless of the traditional restrictions of working space. overall working environment changing BRAVO generation* •Broad Network •Reward-Sensitive •Adaptable to novelties •Voice •Oriented to myself
  3. 3. analyzing examples and values of new media and technologies related “smart work” envisioning smart working conditions in the near future proposing ideas of new media supporting knowledge workers to obtain competitive edge in the near future New Media 사례 및 Technology 조사 지속적으로 변화하는 테크놀로지와 새로운 미디어, 개인 및 소셜 서비스 영역의 트렌드를 파악 가치 분석, 이론 연구 사람들의 인식 하는 ‘일’에 대한 정의와 가치의 변화를 내다 봄 뉴미디어 아이디어 제안 이를 통해 근미래2013-2016의 업무 경험Working Experience와 업무 공간Working Space에 대한 변화를 예측 Objectives
  4. 4. approach ‣ work 2.0, method 2.0 a kind of methodological experiment made use of abundant resources of web 2.0 such as wikipedia, flickr, google, tumblr, twitter, slideshare, dropbox, etc. ‣ tried to keep our own working process in the pursuit of openness and sharing archived related materials and research outputs in the website made the final output into a shape of a book ‣approached by means of ‘retropolation’ on the basis of scenarios from social trends and values rather than a technology/solution-oriented perspective 미래의 일work을 구체적으로 예측forecast하는 것은 불가능하지만, 현 재의 현상을 바탕으로 이를 추론reasoning하고 예상fore-sight해보는 것 은 가능하다(p.6).
  5. 5. overall process Define Agenda As-is Research Future Keywords Share & Develop Insights phase 0 pre-study define research scope define key concepts - knowledge worker - smart work set research objective phase 1 current knowledge worker literature review field research - interview - Ground Tour - task analysis - Persona bring insight phase 2 future smart work literature review brainstorm guru interview phase 3 post-study 1day workshop - present result - creative shower - brainstorming - conceptual product design - mockup prototype FACT BOOK 5 KEYWORDS CONCEPT BOOK MOCKUPSBACKGROUND KNOWLEDGE
  6. 6. phase 1: as-is research ‣ targeted at five current jobs and workers 큐레이터, 기자, IT컨설턴트, 영업직, 자원봉사자 curators, reporters, consultants, salespeople, and volunteers their main task is to manage knowledge and create intangible value important now, will still be important in the near future ‣they were analyzed in the “fact book” 문헌 조사 literature reviewed 인터뷰 interviewed actual workers 현장 조사 investigated their working experiences including current problems of the process and environment 과업 분석 did task analysis, deducted key value and designed Personas of each job 인사이트 도출 brought insights and integrated research result into 5 keywords each
  7. 7. sample image: interviewing a curator
  8. 8. sample image: curator’s working space
  9. 9. sample image: curator’s working space
  10. 10. data collection making decision persuading sample image: HTAHierarchical Task Analysis of curators planning exhibition 0. studying related works topic selection organizing exhibition collaborating with artists exhibition closing 1. 2. 3. 4. 5. 6. media monitoring visiting exhibitions ideation with artists/critics 1.1. 1.2. 1.3. proposal approval 2.1. 2.2. research artists and pieces listing up artist and pieces agreement fund raising 3.1. 3.2. 3.3. 3.4. contact agreement of requirements making period longterm/regular meeting 4.1. 4.2. 4.3. 4.4. warp up return pieces 6.1. 6.2. display PR opening event 5.1. 5.2. 5.3.
  11. 11. sample: insights from curator “The center figure of this story has been being transferred from the first producer of works of arts; the artist to the second producer; the curator or to the third producer; gallerists, dealers, auction houses, collectors. As the main constitution of arts has been ‘creation’, that of the new narrative is ‘organizing/curating.” - Sim, Sang-Yong, The direction of two meta-narratives, Art and Exhibition, Journal of Modern Art Study, 2007 “The important thing is an articulation of their - curators’ - subjective stance. A decision to show ‘me’, an exhibition to read ‘my’ thoughts, in this sense, curators could be equivalent to artists.” - Eric Troncy, 'An exhibition is to create an event', "Art in Culture", 2000 buy collect assist display . . . re-mix re-produce post-produce organize . . . curator 1.0 “a supporter” curator 2.0 “a producer” exhibition 1.0 collect existing works exhibition 2.0 ask artists to produce new works a translator between audiences who are following artists and artists who are moving forward, visioning future a producer thorough artists and resources to reflect social trends and needs of audiences
  12. 12. insights from curators filter from reporters co-thought from consultants trust from salespeople others from volunteers 5 keywords from 5 jobs
  13. 13. film director photographer printing house typesetter A Job goes petrified into a single Apparatus
  14. 14. phase 2 : future keywords ‣ from the study of the 1st phase, we came to reach the general insights professional-like: everyone, a casual professional of everything 1) a society = ∑job 2) as developing of digital information devices, - some professional jobs disappear or advance - devices get cheaper and wide-spread(ubiquitous) 3) in short, - a job(professional) goes petrified into a single apparatus(device) - everyone can be a casual professional of everything with those devices 4) thus, by paying attention to indications of the change of jobs and societies we can foresee the future devices * a certain function of current jobs ≈ a feature of the future devices ‣ from this premise, five keywords were discussed in the “concept book: A job is a device” each keyword was reviewed culturally, historically, and conceptually future vision or clues for ideas were included
  15. 15. A book is a coercive document, a piece of propaganda. This book is a testament to student development that utilizes propagandistic techniques as a means of graphic conveyance to advertise the fine line between the subtle and the explicit, the comic and the vulnerable. This is not a mere representation of the student work at SNU iX. This document scans the convergence education - discovery, collaboration, failure, discord, personality. We build upon the blocks of each other's critical investigations. Our ideas are a rewriting of each other's aspirations. This book is about our conversation. A DEVICE REPLACES A PROFESSIONAL
  16. 16. phase 3 : share & develop insights ‣ In the final one-day ideation workshop @ 12:00 to 24:00, 2010-06-29 shared insights through presentation of each team’s research result took a “creative shower”, a creative session for divergent thinking brainstormed, mixing and thinking ideas on each keyword designed conceptual product and performed mock-up prototyping
  17. 17. summary conceptual prototypefact book concept bookagenda future value future vision job features keywords working experience working environment “as-is analysis” “brainstorming” “sketching”
  18. 18. All work and no play makes Jack a dull boy
  19. 19. All play and no work makes Jack a mere toy