Zagarge talks 8032011

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Presentation shown in the ZaGarage talk series on intro to social media.

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  • JyriangestormHugh Mc Leod
  • Zagarge talks 8032011

    1. 1. ZaGarage Talks – Social Media 101<br />1<br />Intro to social media<br />
    2. 2. What is social media?<br />Why is it creating so much buzz?<br />Introducing social media<br />
    3. 3. 3<br />What is social media?<br />
    4. 4. Social Media = Participative media<br />Traditional Media<br />Information channels<br />Social Media<br />
    5. 5. <ul><li>Behavior – Why/ what will people talk?
    6. 6. Tools – How will they talk</li></ul>Social Media = Participative media<br />
    7. 7. We see the tools but we don’t see the behavior behind them<br />Problem<br />
    8. 8. Why is Social Media creating so much buzz!<br />
    9. 9. Huge participation volumes – too tempting for marketers<br />Conversations are out in the open – managers are loosing control over their audiences<br />Social media can be used to energize and empower evangelists <br />Social media can be used to activate communities and citizens<br />Creation of social brands<br />Why is social media creating so much buzz<br />8<br />
    10. 10. #1 - Participation volumes: US<br />
    11. 11. #1 - Participation Volumes: India<br />
    12. 12. #2 - It’s out in the open<br />
    13. 13. #2 - It’s out in the open<br />Sales –feedback funnel<br />Adapted from @evansdave ‘s book – Social Media Marketing – an hour a day<br />
    14. 14. <ul><li>Brand: Royal Challenger
    15. 15. Online community of cricket fans</li></ul>engers.com<br />#3 - Empower & energize your evangelists<br />
    16. 16. Brand: Sunsilk<br />Community built around ‘growing up’<br />#3 - Empower & energize your evangelists<br />
    17. 17. Brand: Tata tea<br />Community built around citizen awakening<br />#3 - Empower & energize your evangelists<br />
    18. 18. #4 – Social Media for Community activation<br /><ul><li>NGO: Change.org
    19. 19. Citizen activation community</li></li></ul><li>News publishing integrated with Google maps and SMS gateway<br />17<br />#4 – Social Media for Community activation<br />
    20. 20. Businesses using social media marketing <br />Business becoming social<br />Dell Hell -> Direct2Dell -> Dell Forum -> Dell IdeaStorm-> Dell Go Green <br />#5: Creating social brands<br />

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