Outsourcing ~ 3rd Party Development ~ External Production
Company Profile

 Production Road is the pioneer in Outsourcing and External Development for the games industry. By 
Ways We Can Help

  Reduce Development Costs
     Keep your internal core team small while utilizing best‐of‐class Outsour...
Outsourcing Services

  Outsourcing can mean different things to different people in the Games Industry. At Production Roa...
Outsourcing Market Research

  The global market for games outsourcing reached 
  $1.1bn by the end of 2006 and is set t...
3rd Party External Development

  With an ever changing and maturing Video Game Industry, 3rd Party External Development h...
Recent Projects

        Unannounced PS3 Game                                                        IP Prototyping [3 Ori...
Transformers: Revenge of the Fallen (PS3/X360)

                     © 2009 Production Road. All Rights Reserved | Prop...
Environmental Samples                 Samples provided by developers w/in PRD’s Worldwide Network

Vehicles & Props Samples               Samples provided by developers w/in PRD’s Worldwide Network

Character Samples                      Samples provided by developers w/in PRD’s Worldwide Network

Concept Art Samples                       Samples provided by developers w/in PRD’s Worldwide Network

Contact Information

                 909 N. Sepulveda Blvd., Suite 840
                     El Segundo, CA 90245, USA
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Production Road Brochure 2009 Ac


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Production Road Brochure 2009 Ac

  1. 1. Outsourcing ~ 3rd Party Development ~ External Production
  2. 2. Company Profile Production Road is the pioneer in Outsourcing and External Development for the games industry. By  coupling external project management and strategic outsource strategy planning with global world‐ class development studios, Production Road is the full service solution for all content outsourcing and  end‐to‐end games development. Client Services: Outsourcing  3rd Party External Development o Game & IP Prototyping  o Ports/Conversions o Full Product Development  External Project Management Key Business Verticals: Video Games Visual Effects Social Networks Virtual Worlds Tools & Technology © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 2
  3. 3. Ways We Can Help Reduce Development Costs Keep your internal core team small while utilizing best‐of‐class Outsourcing & External  Development, Strategic Outsource Planning, and External Production Eliminate the traditional binge / purge hiring practices  Eliminate excess “soft costs” such as health benefits, completion bonuses, 401K  contributions, HR expenses, and overall liability for carrying large internal teams. Increase Internal Team Productivity Focus your Internal Team on vital, brand defining development needs, such as: IP Development Visualization R&D Game Mechanics Polish Save Time Rapid scale‐up and scale‐down abilities Comprehensive pre‐production and strategic external outsourcing pipeline integration Full service external outsourcing management (Art, Tech, Design, Production) Simple and clear documentation and remote collaboration tools to ensure the creation &  integration process, communication pipeline and overall workflow Contract Negotiations Supply Chain Management Automation o Automated requirements pack creation o Master asset list creation, supervision and maintenance o Pipeline expertise and support © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 3
  4. 4. Outsourcing Services Outsourcing can mean different things to different people in the Games Industry. At Production Road, we’ve  established strategic relationships with more than 200 seasoned development studios located throughout the  world. This network includes a large number of: Veteran North American & Overseas based full development studios that have embraced the world  of outsourcing and have made their teams available to Production Road.  Specialty Outsourcing Service Providers in the US and abroad that focus exclusively in one area of  product development whether it be art, animation, design or engineering. Key Outsourcing Services Include: 2D Concept Level Design Matte Painting, Storyboarding, Illustration World Building, Scripting 3D Art Asset Development Sound / Audio Modeling, Texturing, Rigging, Lighting, Particle Effects, LODs Composition, Sound Effects, Foley Large Internal Team = Sizable Development Budget Animation  Programming In‐Game, Cinematics, Cut‐Scenes, Mo‐Cap Gameplay, Graphics, Engine, Tools, Network, Physics Game Design Production Missions, Quest, Dialogue QA, Localization, Project Management © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 4
  5. 5. Outsourcing Market Research The global market for games outsourcing reached  $1.1bn by the end of 2006 and is set to grow to $2.5bn  by 2010 – representing 40% of total games development  spend  Outsourcing is already quite prevalent – it is estimated  that 60% of games studios outsource today, with this  figure projected to rise to 90% by 2008  If left unchecked, production costs for games developed  for next‐gen consoles will increase by 50%  Demand for quality art and animation will soon outstrip  supply by experienced outsourcing providers  Undersupply of skills across all game dev disciplines will  result in rising prices and the continued suppression of  the number of new titles in development  Source: Screen Digest © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 5
  6. 6. 3rd Party External Development With an ever changing and maturing Video Game Industry, 3rd Party External Development has become increasingly more  attractive to games publishers and larger developers for a variety of different reasons including cost savings, headcount, and time  constraints. What differentiates 3rd Party External Development from Outsourcing is the dynamic between the client and the  vendor. 3rd Party is a collaborative, iterative process between both companies while outsourcing is linear.  Production Road is a turnkey external development solution for prototyping, ports/conversions and full product development.  With access to more than 200 dev teams and our own veteran project management staff, Production Road offers its clients a  comprehensive and efficient pipeline to secure the best 3rd Party External Development partner which matches budget, quality,  work scope and timeframe.   Prototyping Production Road can develop fully playable prototypes or engage external  resources to partner with the client’s internal team to compete an original  demo which serves as a baseline for later stages of development. Ports Production Road’s development network consists of many studios that  specialize in platform conversions for all notable gaming systems.  Our vendors  have done ports and conversions for projects including: Ratchet & Clank,  Resistance, Need for Speed, Call of Duty, etc… Full Development In addition to specialized outsourcers, Production Road’s development network  has a robust group of end‐to‐end full development studios ranging from 50 to  150+ staff members covering all mainstream genres and platforms. Full dev  projects have included: Heavenly Sword, Infected, Ghostbusters, Action  AllStars, WET, Punch Out!, Star Trek DAC, Wall‐E, etc… © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 6
  7. 7. Recent Projects Unannounced PS3 Game IP Prototyping [3 Original Properties]  Dates: 2009 to Present Dates: Dec 2008 to Feb 2009 Client: Eat Sleep Play & SCEA Client: Electronic Arts  Platforms: Playstation 3 Work Scope: Outsourcing (Art, Design,  Platforms: Playstation 3, Xbox360, PC Programming) Work Scope: Prototyping  Medal of Honor (Unannounced) Damnation Dates: 2009 to Present Client: Electronic Arts Client: Codemasters USA Platforms: Playstation 3, Xbox360 Platforms: PS3, Xbox360, PC Work Scope: Outsourcing (Art, Design,  Dates: Completed December 2008 Programming) Work Scope: Outsourcing (Programming) Unannounced Music/Rhythm Game Dates: 2009 to Present SPEED RACER (Live‐Action Feature Film) Client: Confidential  Client: Digital Domain & Warner Bros. Platforms: Playstation 3, Xbox360, Wii Platforms: Live‐Action Feature Film Work Scope: Full Development  Dates: Completed May 2008 Transformers: Revenge of the Fallen Work Scope: Outsourcing (Art Asset  Client: Luxoflux / Activision Development) Platforms: Playstation 3, Xbox360 Dates: August 2008 to April 2009 Work Scope: Outsourcing (Art, Level Design) © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 7
  8. 8. Transformers: Revenge of the Fallen (PS3/X360) © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 8
  9. 9. Environmental Samples Samples provided by developers w/in PRD’s Worldwide Network © 2009 Production Road. All Rights Reserved | Proprietary and Confidential  9
  10. 10. Vehicles & Props Samples Samples provided by developers w/in PRD’s Worldwide Network © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 10
  11. 11. Character Samples Samples provided by developers w/in PRD’s Worldwide Network © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 11
  12. 12. Concept Art Samples Samples provided by developers w/in PRD’s Worldwide Network © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 12
  13. 13. Contact Information 909 N. Sepulveda Blvd., Suite 840 El Segundo, CA 90245, USA Phone: (310) 414-6800 | Fax: (310) 414-6804 www.productionroad.com Andy Cheren President (O): 310.414.6802 (M): 310.283.0150 andy@productionroad.com © 2009 Production Road. All Rights Reserved | Proprietary and Confidential 13