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Feasibility Report Powerpoint

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Feasibility Report Powerpoint

  1. 1. Feasibility Report Feasibility of investing into one marketing program to increase business for loan officers Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  2. 2. Contents <ul><li>Background and purpose </li></ul><ul><li>Procedures </li></ul><ul><li>Findings </li></ul><ul><li>Conclusion and recommendations </li></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  3. 3. Background <ul><li>The mortgage market has been falling in the past two years </li></ul><ul><li>Loan officers income is from commission only </li></ul><ul><li>Loan officers must look into to new ways to broaden their networks and gain enough business to support themselves and their families </li></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  4. 4. Purpose <ul><li>Investigate three mortgage marketing programs that would be a possible investment for Senior Mortgage Banker, John Hastings </li></ul><ul><li>Find a solution that is cost effective from a business perspective </li></ul><ul><ul><li>Brings in $1000 for every $100 spent (10:1 return ratio) </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  5. 5. Purpose <ul><li>Find a solution that is well-recognized </li></ul><ul><li>Find a solution that is well-represented in the community </li></ul><ul><li>Overall, find a marketing program that will be a worthwhile investment for John </li></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  6. 6. Procedures <ul><li>Investigation into three mortgage marketing programs </li></ul><ul><ul><li>Homes for Heroes </li></ul></ul><ul><ul><li>Home Buyers Marketing </li></ul></ul><ul><ul><li>Red Clay Media </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  7. 7. Procedures <ul><li>Investigation completed by three phone interviews </li></ul><ul><ul><li>Homes for Heroes: Loan officer, Mikal Knotek </li></ul></ul><ul><ul><li>Home Buyers Marketing: Loan officer, Jeff Brother </li></ul></ul><ul><ul><li>Red Clay Media: Representative, James Fleming </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  8. 8. Findings <ul><li>Homes for Heroes </li></ul><ul><ul><li>Cost: $120/month </li></ul></ul><ul><ul><li>Loan officers receive an average two contacts per month from HFH </li></ul></ul><ul><ul><li>One contact every two months turn into business </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  9. 9. Findings <ul><li>Home Buyers Marketing </li></ul><ul><ul><li>Cost: $500/month </li></ul></ul><ul><ul><li>4-5% of prospects from HBM turn into business for loan officers each month </li></ul></ul><ul><ul><ul><li>Usually a higher percentage turns into business. Poor market has caused business to go down </li></ul></ul></ul><ul><ul><li>3:1 return ratio (every dollar spent brings in three) </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  10. 10. Findings <ul><li>Red Clay Media </li></ul><ul><ul><li>Insufficient information was given in the interview to consider this a feasible option </li></ul></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  11. 11. Conclusion <ul><li>Based on the information given and the criteria provided in the initial report, Homes for Heroes is the most feasible program for John to invest in </li></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008
  12. 12. Recommendations <ul><li>Because the purpose of this feasibility report was to find the most cost-effective solution to increase business, I recommend that John invest in the Homes for Heroes marketing program </li></ul>Feasibility report for Amy Hastings WRIT 3562 Fall 2008

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