2011 03-02 2011 trends my take

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a new perspective on 2011 trends

Tablet / Mobile / Cloud
Foursquare / Local / Location Based
Facebook / Twitter / Social
Groupon / Discounts / Group Buying
Video / Streaming
Gaming / Casual / Social Games

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2011 03-02 2011 trends my take

  1. 1. 2011 Trends Implications for Advertisers Dr. Augustine Fou Twitter: @acfou
  2. 2. 2011 Trends “ the year of the tablet” “ the year of Groupon” “ the year of Facebook” “ the year of the cloud” “ the year of local” So which is it?
  3. 3. 2011 Trends Stats and Reports from eMarketer <ul><li>Facebook to Surpass Yahoo! in Display Ad Revenues This Year   </li></ul><ul><li>Online Shopping Is Entertainment to Teen Girls   </li></ul><ul><li>Social Network Ad Revenues Rising Worldwide   </li></ul><ul><li>Mobile Payments Take Hold Around the World   </li></ul><ul><li>Auto Dealers Start Shifting Ad Money to Internet   </li></ul><ul><li>Earned Media to See Spending Increases this Year   </li></ul><ul><li>Multiscreen Viewing Habits on the Rise   </li></ul><ul><li>Advertisers: Reach Timeshifted Viewers with Online Video   </li></ul><ul><li>New Data on Attitudes Toward Targeting   </li></ul>Source: emarketer.com
  4. 4. 2011 Trends Trends of Interest <ul><li>Tablet / Mobile / Cloud </li></ul><ul><li>Foursquare / Local / Location Based </li></ul><ul><li>Facebook / Twitter / Social </li></ul><ul><li>Groupon / Discounts / Group Buying </li></ul><ul><li>Video / Streaming </li></ul><ul><li>Gaming / Casual / Social Games </li></ul>
  5. 5. Tablet / Mobile / Cloud What happens when everyone has constant and instant access to information anywhere?
  6. 6. Foursquare / Local / Location Based What happens when users share information and statuses regularly?
  7. 7. Facebook / Twitter / Social What happens when everyone shares stuff online?
  8. 8. Groupon / Discounts / Group Buying What happens when thousands of people buy together at up to 90% off?
  9. 9. Video / Streaming What happens when everyone is watching videos, streamed, to any device?
  10. 10. Gaming / Casual / Social Games What happens when users mingle gaming and socializing?
  11. 11. 2011 Trends Recap of Trends and Implications <ul><li>Tablet / Mobile / Cloud </li></ul><ul><li>Foursquare / Local / Location Based </li></ul><ul><li>Facebook / Twitter / Social </li></ul><ul><li>Groupon / Discounts / Group Buying </li></ul><ul><li>Video / Streaming </li></ul><ul><li>Gaming / Casual / Social Games </li></ul><ul><li>Ubiquitous information </li></ul><ul><li>Overt consumption </li></ul><ul><li>Sharing and amplification </li></ul><ul><li>Herd effect with time fuse </li></ul><ul><li>Instant access </li></ul><ul><li>Tidbits of entertainment </li></ul>Trends Implications – My Take

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