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What Is Web 3.0 - Characteristics of Web 3.0


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what is web 3.0 and how is it different than web 2.0 and eras before? what are the trends that embody consumers' expectations and changes in habits?

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What Is Web 3.0 - Characteristics of Web 3.0

  1. 1. What is Web 3.0 Dr. Augustine Fou Marketing Science Consulting Group, Inc.June 16, 2009. 1
  2. 2. Evolution of the Internet 40 yrs 20 yrs 10 yrs 5 yrs 2.5 yrs 1.5 yrs microprocessor internet web e-commerce social networks present Web 1.0 Web 2.0 Web 3.0?June 16, 2009. 2
  3. 3. Evolution of the “Web” As each stage reaches critical social commerce mass, the next stage is tipped into … social search social content social networks commerce present search UPDATED: April 2012 contentJune 16, 2009. 3
  4. 4. Key Characteristics web 1.0 web 2.0 web 3.0 • Content • Speedy • Ubiquitous content destination sites more timely information available at any time, and personal portals and more efficient tools anywhere, through any to find information channel or device • Search • Collaborative • Individualized critical mass of content actions of users amass, filtered and shared by drives need for search police, and prioritize friends or trust networks engines content • Commerce • Trust-worthy • Efficient present commerce goes users establish trust relevant and contextual mainstream; digital networks and hone trust information findable goods rise radars instantlyJune 16, 2009. 4
  5. 5. Retail web 1.0 web 2.0 web 3.0 FB app: MyFaveThings • item collections • contextual reviews • what friends bought or • value in the aggregation • reviews of reviews want to buy • what others bought • drag-to-share items which present • individualized friends know friends are recommendations looking forJune 16, 2009. 5
  6. 6. Social Networks web 1.0 web 2.0 web 3.0 • collection of personal • social actions visible to • aggregates all your online present homepages friends identities • trust networks across • syndicates all your updates geography, time, and to all social networks interestsJune 16, 2009. 6
  7. 7. Restaurants web 1.0 web 2.0 web 3.0 zagat‘s yelp need reco for great Italian + GPS + Yelp 5-star Babbo, been there, love it • infrequent publication • user submitted reviews • Yelp content vetted through present • centralized editorial • related items based on a user’s trust network and control similarity of user individual preferences recommendations made based on situation and need, in real-timeJune 16, 2009. 7
  8. 8. Photos web 1.0 web 2.0 web 3.0 ? • individual albums • share photos with friends • real-time, contextual “do you present and strangers like this knit shirt?” • enable visitors to tag and • friends give immediate comment feedbackJune 16, 2009. 8
  9. 9. Real Estate web 1.0 web 2.0 web 3.0 trulia iphone app • listings based on • listings plus relevant • information vetted by fellow present parameters information like school users, recommended directly zones, comparable sales, an in context alertsJune 16, 2009. 9
  10. 10. Encyclopedia web 1.0 web 2.0 web 3.0 • digitized version of • created, updated, and • content is ubiquitous and present printed encyclopedia edited (policed) by user available through any actions channel or device • trust network proactively forwards relevant info to user who needs itJune 16, 2009. 10
  11. 11. Online Coupons web 1.0 web 2.0 web 3.0 • collection of online • instant feedback • coupons delivered present coupons – value in the • community action makes contextually and aggregation it more accurate and proactively when user useful for others needs it (without the user even asking for it)June 16, 2009. 11
  12. 12. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is Chief Digital Strategist of Marketing Science Consulting Group, Inc., a company he founded over 11 years ago. He is an industry- recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches courses on digital strategy, social media marketing to executives. He is a frequent panelist, moderator, and keynote speaker. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. He writes a monthly column on Integrated Marketing for, and can be found on @acfou.June 16, 2009. 12