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Being Found - The Google Way

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Being Found - The Google Way

  1. 1. Being Found on the Web – The Google Way 2007 03 21 Presentation held at the Seminar during the 'Month of Websites', organized by Stimul-IT, Curacao, Netherlands Antilles. © 2007 Suares & Co NV This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License. To view a copy of this license, visit http :// creativecommons.org /licenses/by-nc-sa/2.5/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
  2. 2. Google ? - Leading Search Engine - 'honest' results - a minimum of advertising (or not) - are there other search engines ? www.google.com
  3. 3. More Google ? - Images, Video, Prices... - Gmail, Blogger, Groups... - SaaS: Calender, Docs & Spreadsheets - Picassa, Mobile, SMS, Toolbar - Scholar, Summer of Code - Google Maps, Google Earth http://www.google.com/intl/en/options/
  4. 4. Page Rank - Relevant Text - Links to your site - Relevancy of link to your site http://en.wikipedia.org/wiki/PageRank
  5. 5. He or She who searches the right way will find. - Correct spelling (Google helps you) - Search for combination of words - apartments, apartments curacao - apartments boca sami - use quotes (ace suares or “ace suares”) http://www.googleguide.com/
  6. 6. My site can't be found! - Flash (www.carats.net) - Text as Image (www.smartsourcescaribbean.com) - Frames (www.curacao-gov.an) - slechte teksten, weinig teksten - spelfouten http://www.useit.com/
  7. 7. Being Found on the Web – The Google Way 1 - Tekst, tekst, tekst ! - Huur eventueel een tekstschrijver - Vertalingen? Ja (maar doe het goed!) - Gebruik woorden die relevant zijn in je tekst - Gebruik ook woorden die er zijdelings mee te maken hebben in je tekst - Als er meerdere spellingen van een woord zijn, gebruik ze allebei - Noem klanten, technieken, leveranciers
  8. 8. Being Found on the Web – The Google Way 2 - Nieuws, up-to-date, projecten - META KEYWORDS – Werkt niet - META DESCRIPTION – Werkt wel - SEO (Search Engine Optimization) http://en.wikipedia.org/wiki/Search_engine_optimization - Meld je site aan http://www.google.com/intl/en/submit_content.html - Link naar je site (startpagina's ?)
  9. 9. Being Found on the Web – Advertising - zet het in de krant, op tv, billboards. - GoogleAdwords http://adwords.google.com https://adwords.google.com/select/KeywordToolExternal - Betaalde links op relevante sites
  10. 10. ` Thank you for your attention! Being Found on the Web – The Google Way is easy – just tell who you are, what you do, what you sell. for more info, google 'being found on the web'

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